New research on U.S. consumers sought to help meat processors and retailers understand how marketing claims drive beef purchases. Nearly three in four beef-eating Americans can’t imagine giving up the taste of beef.

Alltech and JBS Global announce new additions to their companies in environmental, social and governance areas.

Late fall holiday demand heats up the cattle market, and that’s when high-quality carcasses get extra bragging rights. Demand alone doesn’t spur prices higher, there must be a degree of supply constraint.

Improvement of feed efficiency, fertility, animal health, mature live weight and reducing age of harvest, can be accomplished through breeding and genetics; all traits which help reduce beef’s greenhouse gas footprint.

A lack of understanding and appreciation for what farmers do is resulting in increased feelings of loneliness among farmers, a new study suggests. Loneliness is often linked to depression and anxiety.

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