There is little evidence to suggest that plant-based alternatives are anything more than a fad being driven by massive investments in advertising, outdated information and many false or misleading claims.

Research conducted by NCBA finds at least one-third of surveyed consumers believe that plant-based fake meat products contain at least some real beef.

Stockmanship & Stewardship is a unique two-day educational experience featuring low-stress cattle handling demonstrations, Beef Quality Assurance (BQA) education and other sessions for cattlemen.

Beef promotion programs managed by NCBA have shifted in response to the coronavirus pandemic to reflect consumer concerns about their day-to-day health and the availability of delicious, safe, wholesome food, like beef.

As the Senate nears a vote on the Great American Outdoors Act, NCBA and 48 other livestock and natural resource groups oppose the bill because it creates more than $14 billion in new, mandatory spending.

State beef councils around the country are joining forces to invest state-controlled Beef Checkoff dollars in Beef. It’s What’s For Dinner. digital advertising campaigns.