‚...the checkoff’s extensive market research shows us that older Millennials - especially those with young families - make up our target audience for consumer marketing?

Delivering beef messages on email, blogs and social networks allows the checkoff to be extremely selective about who receives our messages because we use “geo-targeting” that allows us to specifically focus

Europe and South America will try to revive stalled trade talks in mid-May despite Brazil’s political crisis and reticence from France, the European Union and Argentina said on Thursday.

The 5-Area Accumulated Average Cattle Price slightly decreased this week from $133.96 on April 4 to $133.91 on April 12.

The panel of cattle industry experts who make up our Monday Market Sentiment had an average g

The checkoff-funded “Beef. It’s What’s For Dinner.” website is launching a new landing page focused on slow-cooker methods for preparing beef. One look at Pinterest, and it’s clear that the

Over the decades, cattle farmers learned to work around toxins in fescue grass in their pastures. “We called it ‘managing fescue,’” says Craig Roberts, extension forage specialist. “It shou