James Herring’s innovation and commitment to improving the quality of beef throughout the industry helped build an industry giant.

As snow and frigid temperatures remind us that it’s still winter, it’s a good time to remind cattle producers that calves are especially vulnerable in these conditions.

Whichever way you look at it, increasing the opportunity for profit or decreasing the risk for loss, having an advanced genetic “scouting report” on feeders has value.

“There’s no other market that can absorb the beef volume and the value of what we’re selling into Japan,” said Kent Bacus, NCBA director of trade and market access. “We have level the playing field.”

The veterinarian can play a positive role in hiring, firing, turnover and promotion in the feedlot.

Share with us the timing of your primary calving season, whether it’s a tight 60-day window or a seasonal timeframe. We’ll report the results back to you.