Sustainable Beef has taken another step towards making a new $325 million beef processing facility in North Platte, Neb., a reality.

Selected as Grand Champion Jr. Market Steer from a field of 1,750, Vanilla Ice sold for a record $1 million at the 90th Anniversary of the Houston Livestock Show and Rodeo.

Is there really a massively growing market of repeat buyers for something that has even a hint of a mushy cardboard eating experience? Especially in a time when meat quality is at all-time highs.

Suboptimal cattle production isn’t just an innocuous segment that has no effect on the rest. Poorly managed cattle are a drag on the whole system and the impacts are worsening as we look to address big challenges.

Oklahoma State University Extension Beef Cattle Breeding Specialist Mark Z Johnson provides an answer to the question he posed in Part 1: Which bull transmits more profit potential to this operation?

Simple nutrition program tweaks can boost your breeding season success and help you make the most of promising market conditions.