Latest News From New Zealand

Pictured left to right: Abigail Spindle, Stanley, N.M.; Tyler Allan, Schulenburg, Texas; Keayla Harr, Jeromesville, Ohio; and Taylor Belle Matheny, Mays Lick, Ky.
Hereford Juniors Compete at 2020 World Hereford Conference

Representing the United States at the 2020 World Hereford Conference in Queenstown, New Zealand, Team USA captured third place in the competition held March 7-13, 2020.

Hereford cattle produced for Silver Fern Farms
NZ Importer Courts ‘Upscale’ American Consumers

A New Zealand beef company launches an aggressive campaign designed to court American consumers. Touting the attributes many consumers say they desire, Silver Fern Farms provides a glimpse of your foreign competition.

Beef + Lamb New Zealand Unveils Multi-Million Dollar U.S. Campaign

Beef and lamb producers from New Zealand are planning to spend several million dollars on a campaign to promote their products in the U.S. to help strengthen their import position.

Beef + Lamb New Zealand Unveils Multi-Million Dollar U.S. Campaign
Beef + Lamb New Zealand Unveils Multi-Million Dollar U.S. Campaign

Beef and lamb producers from New Zealand are planning to spend several million dollars on a campaign to promote their products in the U.S. to help strengthen their import position.

TPP Countries Gaining Foothold in Japanese Beef Market
TPP Countries Gaining Foothold in Japanese Beef Market

Beef producing countries like Australia, Canada, New Zealand and Mexico are gaining greater access into Japan thanks to lowered tariffs, giving those exporters a significant advantage over U.S. beef producers.