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Three industry leaders share why the path out of drought isn’t simply restoring past head counts, but using data, strict replacement standards, and technology to build a resilient commercial herd.

By leveraging Vence collars and conservation cost-share funding, fifth-generation rancher Tyrel Obrecht unlocked rotational grazing gains without stringing miles of cross fence.

Producers can access expert-led business intelligence, hands-on demonstrations and a keynote from fighter pilot Carey Lohrenz Feb. 2-4.

Standard deworming protocols won’t stop coccidia. Dr. A.J. Tarpoff breaks down how to identify, prevent and treat the disease.

Rain following drought brings welcome relief, but grazing young sorghum regrowth too soon can trigger fatal prussic acid poisoning in cattle.

When family members choose other career paths, creative partnerships offer eager young producers a rare foothold in a capital-intensive industry.

Brad Kooima of Kooima Kooima Varilek says last week’s technical breakout in cattle was a surprise to him due to the current fundamentals.

Check out the Sterling Marketing Profit Tracker for week of Oct. 10.

Low herd numbers and delayed wheat pasture demand are keeping a firm floor under calf prices, even as retail cutouts struggle to break higher.