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High winds and low humidity are expected to continue throughout the week as producers deal with multiple fires that have blazed across Western Oklahoma, Western Kansas and the Texas Panhandle.

Brad Kooima of Kooima Kooima Varilek says cattle futures are getting overbought and ran into another layer of chart resistance Wednesday but higher cash could push the market to new highs.

Multigeneration rancher James Clement treats cattle, wildlife, water and tech as one system to build long‑term resilience.

Success in cattle production means managing herds across many different facets of genetics, health, reproduction, performance, and sustainability.

From skepticism to trust, Robb Forman has realized labor savings and better results through SenseHub’s heat-detecting technology using ear tags with accelerometers.

701x aims to reshape cattle management through a blend of innovative technology, user-friendly design and customer service.

CattleFax’s Patrick Linnell predicts a slow, cautious rebuild as aging producers, labor shortages and volatility reshape expansion decisions.

Check out the Sterling Marketing Profit Tracker for week of Feb. 14.