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Early Friday cattle utures tried to stage an early recovery but it was short lived as funds have been selling every rally. Scott Varilek with Kooima Kooima Varilek says his fear is the high is in the cattle market.

After unexpected pregnancy losses, a Texas herd discovered PI calves carried by purchased replacement cows had become the source of BVD exposure, prompting a change in surveillance protocols.

Whether it’s reducing dark cutters at the plant or boosting AI conception rates in the pasture, the genetics of docility are redefining modern cattle selection.

Technology changes, but the principles of safe cattle handling and equipment maintenance remain the foundation of a successful, accident-free yard.

Dr. Paige Schmidt-Rios explains why bovine respiratory disease remains one of cattle medicine’s most complex challenges — and why better information, not necessarily more treatments, may be the future.

Terrain’s Dave Weaber says herd expansion remains on hold heading into 2027, with feeder cattle and fed cattle prices expected to hit new highs in Q3 — even as a potential strong El Niño and the Cargill Fort Morgan lockout add fresh uncertainty to the supply picture.

From virtual fences to biometric tags, the options for cow-calf producers are expanding. But before you buy, learn how to separate “neat and novel” gadgets from the tools that actually bridge the gap between generations.

From monitoring rumen health to managing high-risk ratios, pen riders remain the essential human element in an increasingly tech-driven feeding industry.

Live cattle futures were lower again on Wednesday and have spent several consecutive days under the 100-day moving average. Brad Kooima with Kooima Kooima Varilek says it is looking like more than a healthy correction.

Check out the Sterling Marketing Profit Tracker for week of July 4.