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Check out the Sterling Marketing Profit Tracker for week of July 11.

From ‘culture shock’ to new priorities, young leaders reflect on the life lessons they’re bringing back to the States from an international livestock judging tour.

New windrower lineup and updated round balers deliver more power, enhanced durability and integrated precision technology for 2026-2027

DNA-based diet research from two Northern California wolf packs shows cattle rival mule deer as a primary prey source — adding hard data to what ranchers have been reporting for years.

Infectious bovine keratoconjunctivitis may be more complex than a single bacterial infection, opening new avenues for prevention and vaccine development.

Stabilizing feed costs won’t be enough to offset record feeder prices, threatening to erase 2025’s windfall profits by year-end.

Two tick-borne diseases that look nearly identical in the field are increasingly turning up in the same herds — and only a lab test can tell them apart.

Brad Kooima, Kooima Kooima Varilek, says the cattle charts look tough right now.

Oklahoma State University’s Derrell Peel says the cash market — not the jittery futures board — is telling the real story of a cattle industry still short on supply, even as Mexican border closures reshape long-term trade patterns.

While other options are on the table to adjust beef prices, consumer demand should continue to be the driver.