If more proof were needed that veganism is primarily a feel-better guilt eraser for a small slice of affluent folks in the U.S. and Europe, that evidence has arrived. And just in time for the holidays!
Modern marketing is all about connecting product attributes with consumers’ fundamental values. But with the positioning of the alt-meat category, that approach is seriously misguided.
It۪s bad enough wading through rhetorical swamps teeming with PR-ese written by animal activist screechers. But since when did the mainstream media become their press agents?
With a growing segment of consumers convinced that anything made without meat is somehow healthier, food companies are jumping onboard the faux foods bandwagon.
A recent study that didn’t condemn red meat drew outrage from numerous self-proclaimed health authorities. But a prominent M.D. has now weighed in with the opposite opinion.
