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Tight cow numbers, softening demand and stubborn labor shortages define this year’s beef landscape. The next decade will reward producers who pair better data with better genetics — and never lose sight of the consumer.

Scott Varilek with Kooima Kooima Varilek says the recovery in the cattle market this week feels good but he is watching for several signs to feel confident about sustaining it.

As autumn harvest arrives in Dracut, Mass., those who loved the American Airlines captain honor him where he felt most at home: behind the wheel of a tractor on the farm.

As public research funding declines, one of the beef industry’s leading voices calls for producers to help secure the future of genetic improvement.

Two years after the ‘3 Ps’ framework was introduced, market volatility and parched pastures continue to stall long-term heifer retention.

People, insurance and having a plan in place are easy to overlook, but they can have a big impact when the unexpected happens.

A multi-year University of Illinois study puts hard numbers behind an old idea — hybrid vigor still pays in today’s cow-calf economics.

From brush control to preserving legumes with new chemistries, Corteva specialist Rachel Walker shares practical steps to maximize forage under hoof.

Oklahoma State’s Paul Beck explains how to capture the hidden genetic value of your calves through weaning, health protocols and smart marketing.

Designed for rugged terrains and remote pastures, the new N3 platform merges virtual containment with real-time reproductive and forage tracking to give livestock producers more control with less labor.