Whole Foods CEO: Fake Meats Not ‘Healthy’

John Mackey won't endorse alternative meats.
John Mackey won't endorse alternative meats.
(Whole Foods)

Whole Foods CEO John Mackey, who has been vegan for more than 20 years, says he can’t endorse any plant-based meat substitutes currently on the market due to their ingredient lists.

Mackey told CNBC the brands that are “taking the world by storm, if you look at the ingredients, they are super, highly processed foods.”

Whole Foods gave plant-based start-up Beyond Meat a boost in 2013 when the grocer began offering its vegan “chicken” strips. Early investors in the product were billionaires Bill Gates and Twitter co-founder Biz Stone.

“We launched Beyond Meat. We were their launching pad. In fact, I think all of their new products have been introduced at Whole Foods,” Mackey, co-founder of Whole Foods told CNBC’s Make It. In 2016, Beyond Meat launched its Beyond Burger.

“I don’t think eating highly processed foods is healthy,” Mackey said. “I think people thrive on eating whole foods. As for health, I will not endorse that, and that is about as big of criticism that I will do in public.”

Mackey believes plant-based meat alternatives are a more ethical choice and better for the environment, the CNBC article said. He also notes the meat substitutes are considered by some as a way for meat eaters to “re-educate” their palates.

 

 

Latest News

Spring Creek Ranch
Koch Lists 10,000-Acre Flint Hills Ranch

The Spring Creek Ranch, one hour east of Wichita, Kan., the primary seedstock operation for all of Matador Cattle Company operations, is listed by the Koch family for $23.2 million.

25 min ago
Come What May

When storms roll in, CAB’s Rural Relief Fund looks to support ag community.

23 min ago
Cow Calf
Glenn Selk: Prepare Now For Calving Season

Someone once said “Success occurs when Opportunity meets with Preparation.”  Planning and preparing ahead for next spring’s calving season can help increase your chances of success.

58 min ago
If realized, 2020 would deliver the highest net farm income the U.S. agriculture sector has seen since 2013.
USDA-ERS Predicts $119.6 Billion Net Farm Income For 2020 – The Highest Since 2013

The report says total crop receipts are expected to increase $6.5 billion from 2019 levels. Total animal product receipts are expected to decrease $9.7 billion.

1 hour ago
File Photo: President-Elect Joe Biden
Biden Says He Will Not Immediately Remove Phase 1 Trade Deal With China

U.S. President-elect Joe Biden has said that he will not immediately act to remove the Phase 1 trade agreement, which President Donald Trump inked with China, the New York Times reported on Wednesday.

3 hours ago
Cow and calf on corn stalks
Cow Fertility, Pregnancy Rate Key Economic Traits

Selling more calves as it relates to cows exposed and cow input costs is a greater indication of business success than any other production parameter.

10 hours ago