Miranda Reiman: The Art Of The Fix 

You’re rooted in science, but when great and immediate need comes along, don’t forget there’s an awful lot of your job that is still an exercise in art.
You’re rooted in science, but when great and immediate need comes along, don’t forget there’s an awful lot of your job that is still an exercise in art.
(Miranda Reiman, Certified Angus Beef)

4-H prep should be an Olympic sport. Or at least it felt that way as I helped my older kids get ready for entry day at the county fair. Forms filled out, recipes found, last coats of paint applied. It’s a race against the clock. Even with a couple of decades behind her, I think my mom still gets flashbacks to the anxiety around the third week in August.

As I got in the car to drive to our fairgrounds recently, I exhaled a sigh of relief through my ironic smile at all that didn’t go right this year.

The flowers that weren’t blooming in time for the table setting centerpiece? We bought silk. The paint that wouldn’t dry in the unusually humid weather that stayed on all week? My son had to apply a touch-up or two after it was loaded into the pickup bed, and then we left a high-powered fan on it until the last second.

Even as we walked up to the table for check-in, it continued: “Those photographs are supposed to be on tag board, not foam board. They will be docked a full ribbon placing unless you can get that corrected.”

We had 15 minutes, more projects to enter and a sleeping toddler in the car, but a Dollar Store across the street held hope. I wanted to just forget it, but my 9-year-old’s eyes told me I couldn’t.

The solution came in the form of a friend who walked in with extra tag board in the final minutes, a borrowed pair of scissors and rubber cement from the Extension office.

4-H taught me many lessons during my middle school and high school days, but I now have a different vantage point. As mostly support staff, chief encourager and head of the taxi service, this year showed me another truth: you can be pretty creative when you have to be.

Cattlemen and women already know this. Anybody who has ever dealt with a mad mama cow, and still managed to tag that baby, knows that sometimes stressful situations inspire the most creative solutions.

Sometimes you even marvel at your own MacGyver-like skills with a field or roadside repair.

But what problems have you just shrugged off as unsolvable?

I was recently discussing the labor shortage in agriculture with a Colorado producer, noting it’s a subject that comes up on every ranch I visit.

“They just aren’t creative enough,” he said. His calf branding day was fully staffed via a donation to the local wrestling team.

Innovation Born From Necessity

Maybe there’s a health problem that could benefit from a change in herd management rather than a change in vaccinations. Maybe there’s a marketing hurdle that just needs you to build some relationships or back your herd with data, rather than trying a different auction barn.

We often say cattlemen are part scientist, part businessman, with a dose of meteorologist and mechanic thrown in. You’re rooted in science, but when great and immediate need comes along, don’t forget there’s an awful lot of your job that is still an exercise in art.

 

Next time in Black Ink, Nicole Erceg will look at why any ranch would adopt technologies that are not free. Questions? E-mail mreiman@certfiedangusbeef.com.

 

Read more from Drovers:

Beyond Meat ‘Tastes Like Overpriced Falafel'

 
 

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