California Cattle Leaders Launch Resilience 2020 Campaign

Resilience 2020
Resilience 2020
(California Cattle Council)

The California Cattle Council, in conjunction with the California Cattlemen’s Association, has launched Resilience 2020. The combined effort seeks to reassure consumers that California ranchers, in this time of adversity, are well-positioned to produce an ample supply of the safest, most sustainable beef anywhere in the world.

Moreover, as this pandemic passes, California’s cattle leaders want every community to know that our shared resilience as Californians will ensure we emerge stronger than ever.

“Just as cattle ranchers have emerged from disasters like drought, flood, wildfire and recession stronger than before, history will reflect that our shared resilience as Californians unites and defines who we are as a community,” Mark Lacey, California Cattlemen’s Association President and rancher said.

Dave Daley, Chair of the California Cattle Council and rancher, put the message of the campaign succinctly by saying, “California’s cattle community has seen it all and resilience ensures our survival. As the uncertainty of COVID-19 grips every community, there’s comfort knowing that we’re in this together. I have no doubt that California’s resilience will see us through this crisis stronger than ever.”

To learn more about California’s beef supply and cattle ranching families, as well as how industry leaders are working to keep ranchers updated on the significant and fast-moving responses to the current crisis, visit www.calcattlemen.org/resilience.

 

Latest News

Winter bale grazing
North Dakota To Consider Voluntary Checkoff

A North Dakota state representative has introduced legislation that would make the state's additional $1 beef checkoff voluntary. It would have no impact on the national Beef Checkoff.

12 min ago
.
Greg Hanes: What Have You Done for Me Lately?

In this commentary Greg Hanes, CEO of the Cattlemen's Beef Board, discusses the ways that Beef Checkoff dollars have been used in the past few months.

56 min ago
Cattle and hog feeding
Profit Tracker: Steady In The Red

Cattle and hog feeding margins were little changed last week, with both recording modest losses. Beef packers saw improved margins on significant gains in wholesale beef prices.

16 min ago
USMEF Audio: Taiwan Expands Market Access for U.S. Red Meat, but with Some Controversy

On Jan. 1, Taiwan implemented market access changes for imports of U.S. beef and pork. For beef, the 30-month cattle age limit was eliminated. For pork, it established maximum residue limits for ractopamine residues.

12 min ago
PepsiCo, Beyond Meat Partner to Develop New Plant-Based Snacks

PepsiCo Inc and Beyond Meat Inc said on Tuesday they would form a joint venture to develop and sell snacks and beverages made from plant-based protein.

2 hours ago
Data shows home cooking brings families together.
The Pandemic Upped My Cooking Game

New research shows I'm not the only one who upped my cooking game last year. A new study provides insight into which cooking and consumption habits are likely to continue into the new year and beyond. 

1 min ago