An increasing amount of consumers want to know more about their food and are looking for local products. Beef producers have started to catch onto that trend and are seeing success in starting their own branded beef programs.
Whether its from the back of a horse, in the cab of the feedtruck or chute side during branding, America’s beef producers captured some of the best moments of the year on Instagram.
Red meat is being threatened by the Dietary Guidelines Advisory Committee for removal from the center of the plate. Now the beef industry is firing back with a social media campaign called #BeefsOnMyPlate.
