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Rhonda Brooks

Agronomy Editor, Farm Journal

Rhonda Brooks is the Agronomy Editor for Farm Journal and AgWeb, covering all aspects of crop production. A Missouri native with a background in agricultural communications, she has previously worked on multiple Farm Journal brands.

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The program, which is virtual, is scheduled to run each Thursday from July 16 through August 27, at 12:30 p.m. CDT. Anyone in the beef industry is welcome to participate.
The maps are made using seven-day forecasts based on four weather parameters – temperature, humidity, wind speed and cloud cover. Each parameter plays a significant role in the overall heat balance of feedlot cattle.
The technology, marketed as FerAppease in the U.S., can be used in beef and dairy animals. Economic analysis, depending on the production stage of use, offers an ROI of 20:1 to 30:1.