We’re finally on the backside of the cattle cycle. Calf crops are getting smaller, and the inventory of 2019 and 2020 born cattle on feed continues to shrink.
Fifth-generation Nebraska rancher Jaclyn Wilson, and her family, launched an innovative project using advanced technologies to track cattle as verified digital assets.
A decade from now, we might look back at this era as the period that finally propelled innovation and integration of labor resource related technologies.
Beyond critical factors such as health, head count, evenness and flesh that always matter, it has become important to review Process Verified Programs and their role in cultivating more value add.
Genetic progress has helped drive our industry forward and each segment along the value chain has benefited from advancements in genetics. Have we moved the needle enough with regard to total beef system profitability?
Simply participating in verified programs such as NHTC (Non-Hormone Treated Cattle), Verified Natural, GAP and a multitude of others, isn’t a guarantee of success or profit.
