Still an active teacher, mentor, and friend to many, University of Illinois professor emeritus Doug Parrett passed away unexpectedly on August 26, 2022.

Closer evaluation of factors driving today’s cattle markets do not suggest a ‘broken market,’ but rather strengthening prices which are the result of increasing consumer beef demand - both domestic and international.

Despite higher feed costs, buyers are willing to pay a premium for weaned and vaccinated calves.

To highlight the voices of individuals and companies helping beef producers on their sustainability journey, Trust In Beef™ is spotlighting the collaborative value chain program’s partners in a new video series.

Developing a supplementation strategy with precision that includes technologies to improve feed efficiency regardless of stocking method is fundamental to maximizing resources.

CEO Greg Hanes discusses the Cattlemen’s Beef Board five-year strategic plan that identifies and sets priorities for the organization, as well as calls for more collaboration within the beef industry.