VIDEO: Meet Trust In Beef Partner U.S. Roundtable For Sustainable Beef

To highlight the voices of individuals and companies helping beef producers on their sustainability journey, Trust In Beef™ is spotlighting the collaborative value chain program’s partners in a new video series.

This article was written by Nate Birt, Vice President of Trust In Food, a Farm Journal initiative. Learn more at www.trustinfood.com

Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners. In this video, watch as Dr. Justin Welsh, executive director of U.S. livestock technical services from Merck Animal Health, shares how the company is helping producers along the way.

“Trust In Beef™ is a platform that allows us to partner with our cattle producers in their sustainability journey and help bring their stories to life,” says Tom Schad, director of communications North America, Merck Animal Health. “We’re excited to be a foundational partner of Trust In Beef™. The program allows us to advocate for our customers on their sustainability journey and highlight their love of animals and the land.”

Watch the video to learn more about Trust In Beef™ and about how Merck Animal Health helps to support beef producers succeed with their sustainability investments.

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