Future of Beef Podcast
The Future of Beef Show is THE place to connect with the people and ideas shaping the future of the cattle industry. Together with an inspiring lineup of guests, we’ll share stories from the forefront of modern beef production - and show you how technology and data can make all the difference - while staying true to the values that define our industry. Most importantly, we’ll help you figure out how to adopt these practices in a way that works for your operation, whatever it’s size. Join your hosts Jim Johnson, Jessica Sperber and Ian Wheal.
With record-tight supplies and record demand for quality beef, Red Angus leaders say the breed’s moderate, heat-tolerant cows and data-driven culture give it a unique lane as the U.S. cow herd rebuilds.
Halter’s Andrew Fraser explains how virtual fencing collars use sound, vibration and GPS to automate rotational grazing, increase pasture utilization and reduce ranch labor.
From methane and nitrogen to soil biology and cow-calf profitability, Alltech’s beef research leader urges the industry to stop chasing single metrics and start managing the entire ecosystem.
Justin Sherrard connects the dots between global policy, consumer expectations and ranch‑level realities — arguing beef producers must engage, share data and tell their stories or risk having others define them.
CattleFax’s Patrick Linnell predicts a slow, cautious rebuild as aging producers, labor shortages and volatility reshape expansion decisions.
Tracking birth data, mothering ability and calf vigor on day one provides the metrics needed for smarter culling and sire selection.
Learn how collaborative grazing innovation, thoughtful planning and ecological stewardship are powering positive change.
Brett Spader shares how data, technology and transparency are reshaping breed organizations and delivering real value to members.
From lessons learned in the pork industry, Marty Ropp shares what it takes to help producers capture more value across the entire supply chain.
Marshall shares how technology and collaboration can help beef and dairy producers raise more consistent, high-value cattle.
A sixth-generation rancher uses social media storytelling to share his experience on the ranch and connect with consumers.
Economist Dave Weaber shares beef market insights to help producers navigate demand, risk and future opportunities.
Dr. Dan Thomson explains proper animal husbandry results in good animal health — vaccination, nutrition, shelter, cattle handling, early diagnosis and treatment.
Jessica Sperber, UNL assistant professor and extension feedlot specialist, discusses the evolving role of university extension programs, how producers can use research and why mentorship is more than a buzzword.
Dr. Taylor Engle of Four Star Veterinary Services shares how producers can improve calf health outcomes by rethinking everything from pre-birth to bunk.
Ian Wheal, co-founder of Breedr, says the beef industry’s future lies in collaboration, data-driven decision-making and continuous improvement. By connecting different stages of production, from seedstock to packers, producers can create more efficient, transparent and profitable supply chains.
Nick Jorgensen breaks down how genomics testing helps cattle producers select better heifers, manage risk, reduce bull failures and sort feeders before they leave the ranch.
Technology, genetics and market signals must align to drive meaningful improvements in beef production. Meat scientist Dale Woerner says the industry needs to move from simply measuring weight to understanding the true composition and efficiency of cattle.
Alan Hojer shares tools to help ranch families turn tension into trust and pass the reins with purpose.
Drovers partners with The Future of Beef Show team to explore the innovations, strategies and success stories shaping the next generation of beef production with agriculture audiences.