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Check out the Sterling Marketing Profit Tracker for week of Feb. 28.

You don’t need perfect data, but a simple framework can turn basic records into management tools that actually improve herd performance.

Strait of Hormuz disruptions and refinery attacks drive fuel costs higher as farmers face a 2026 planting season crunch.

Use these strategies to help encourage a love connection or bond between a cow and calf.

Consolidation risk is not limited to smaller operations. Succession gaps, management transitions and strategic exits are driving consolidation regardless of size.

Replacement heifer selection has always shaped herd direction. Today, genomic tools are reshaping how confidently those decisions are made.

Ducks Unlimited and AgriWebb are partnering to provide tech to promote grassland management.

As the Strait of Hormuz faces potential closure, experts warn of supply chain disruptions just as U.S. farmers prepare for spring planting.