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From the brink of extinction to the dinner plate.

Growing the beef cattle herd in the state of Tennessee and across the nation has taken front and center stage.

Genetic maternal traits, birthdate, mature size and a fit with the environment are all factors cattle producers need to consider when retaining replacement heifers.

For the second year in a row, the beef checkoff’s Northeast Beef Promotion Initiative (NEBPI) is proud to fuel runners at the 40th running of the Marine Corps Marathon (MCM) in Washington, DC, on Oct. 25, 2015.

About 50% of the red meat we eat is in the form of hamburger.

The first year of the Texas Beef Checkoff proves to be successful bringing in $7.2 million for research and promotion of beef.

Registration and housing for the 2016 Cattle Industry Convention and National Cattlemen’s Beef Association Trade Show has opened.

To better explain the procedures and technologies involved in quality and yield grading, the beef checkoff’s research team has developed a guided simulation and learning module.

Health-conscious consumers might be persuaded to eat more beef if it was fortified with heart-healthy omega-3 fatty acids naturally found in salmon and walnuts, according to researchers and some ranchers who are feeding cattle flaxseed — even marine algae — with an eye to offering another wholesome dinner choice.

Retailers are not heavily promoting beef at this time and will likely put more of their efforts into turkey and ham the next several weeks.