Performance Livestock Analytics (PLA), the company behind the Performance Beef platform, has announced a strategic partnership with Production Animal Consultation (PAC), a premier cattle veterinary consulting group. The collaboration is designed to transform how cattle producers utilize health data, moving beyond simple record-keeping into expert-led, actionable strategy.
From Data Collection to Decision Support
In an industry increasingly driven by precision, the partnership provides Performance Beef customers with direct access to PAC’s world-class veterinary team. By layering PAC’s decades of consulting experience over the real-time production and health data captured within the platform, producers can now:
- Audit Health Protocols: Evaluate the effectiveness of current vaccine and treatment programs.
- Analyze Pull-Rate Trends: Identify patterns in animal sickness and treatment response to mitigate future outbreaks.
- Optimize Operational Efficiency: Link animal health outcomes directly to feed efficiency and cost-of-gain.
A New Standard for the Industry
The collaboration marks a pivotal shift for Performance Beef as it evolves from a data management tool into a comprehensive decision-support ecosystem.
“We’ve built one of the most actionable production data sets in cattle feeding,” says Dustin Balsley, PLA chief operating officer. “Pairing it with PAC’s caliber of consulting gives our customers something the industry hasn’t previously offered at scale: senior animal health expertise and operational data working together as a single decision.”
Dr. Dan Thomson of Production Animal Consultation notes the customer base and data infrastructure provided by PLA are unmatched.
“Working alongside PLA gives our team the platform to deliver consulting that is faster, more specific and more impactful,” he says. “We expect this model to set a new standard for how senior veterinary expertise reaches the producer.”
The First of Many Integrations
The PAC partnership is the inaugural step in a broader strategy by PLA to deepen the value of the Performance Beef platform through high-level industry integrations. By connecting veterinary strategy with real-time production metrics, the two companies aim to help producers maximize both animal welfare and bottom-line profitability.
