Trust In Beef empowers a more resilient future for America’s beef supply chain by leveraging the power of Farm Journal’s Trust In Food and Drovers brands with the ingenuity and innovation of private-sector and non-profit partners.
Entering the program’s third year, Trust In Beef welcomes two new partners, National Grazing Lands Coalition and EarthOptics, to bolster the technical expertise provided by the coalition’s existing partners – which include ABS, Merck Animal Health, Ducks Unlimited, National Cattlemen’s Beef Association, Enogen/Syngenta, Tyson Foods, U.S. Roundtable for Sustainable Beef, PowerFlex and Country Natural Beef.
“Trust In Beef is experiencing significant momentum in supporting a resilient future for our beef supply chain at a time when ranching is facing significant challenges,” says Andrew Lyon, director of technical assistance, Farm Journal. “Bringing partners like National Grazing Lands Coalition and EarthOptics to the table expands the technical expertise that we can use to meet ranchers where they are and provide tools to build resilience, productivity and legacy on the nation’s grazing lands.”
The mission of the National Grazing Lands Coalition (NatGLC) is dedicated to providing voluntarily ecologically and economically sound management of all grazing lands for their adaptive uses and multiple benefits to the environment and society through science-based technical assistance, research and education.
“At NatGLC, we believe resilient grazing lands are the foundation of a strong beef supply chain. While we have supported the mission of Trust In Beef since its formation, we are excited to formally partner and expand opportunities to provide ranchers with science-based technical support that enhances productivity, profitability and the overall benefits to society as a whole,” says Rob Cook, chairman. “Healthy grazing lands contribute to improved soil health, water quality and biodiversity, all while ensuring long-term viability for ranching families. We are excited to collaborate with Trust In Beef to bring practical, on-the-ground solutions to producers across the country.”
Through innovations in soil health analysis, EarthOptics tackles agriculture’s most elusive challenges: accurately measuring and mapping soil nutrients, soil compaction, biology and carbon with a solution that gives ranchers and farmers precise insights while reducing unnecessary input costs and promoting carbon retention for healthier soils. EarthOptics is committed to advancing sustainable ranching with a new level of data-driven insights from cutting-edge technology – at prices that deliver high, in-season ROIs.
“We’re thrilled to partner with Trust In Beef and join this impressive coalition of organizations working to secure a more resilient future for American ranchers,” says Lars Dyrud, EarthOptics CEO. “At EarthOptics, we believe advancing soil health through innovation can transform ranching and agriculture, and this partnership represents a powerful opportunity to bring our technology and insights directly to those who steward our grazing lands.”
“Ranchers are at the heart of sustainable grazing practices, and we’re proud to support their efforts with practical tools and data they can trust,” James Clement, EarthOptics vice president of grass and rangeland. “By helping producers better understand their soil health, we can work together to improve productivity, increase resilience and ensure the long-term viability of rangeland operations — so that today’s stewards can confidently pass their land on to the next generation.”
Trust In Beef provides technical resources, insights, data analysis and support to help empower beef producers to understand, value and implement conservation practices while also connecting consumers to the industry’s accomplishments in conservation.
To learn more about Trust In Beef and its partners, visit www.trustinbeef.com.
