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Consumers have started to show an increasing interest in understanding how and where food was raised.

Consumers have started to show an increasing interest in understanding how and where food was raised. This is where your checkoff’s Beef Quality Assurance (BQA) program comes in! It shows consumers that YOUR story - the one that says you care enough to use on-farm practices that positively influence beef safety and quality. Get BQA-certified today, or renew your BQA certification if it’s time. Do it today!

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