Drovers Round Up: Product and Leadership Announcements

From enhanced digestive enzymes in Bimeda’s BOVitalize Plus to a 200-day drylot label for Zoetis’ Synovex One Grower, this week’s livestock news highlights a surge in production efficiency tools. Ritchie Industries names Chad Huyser as CEO, while Nofence joins forces with Trust in Food to bring virtual fencing data to more U.S. producers.

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(Drovers)

Bimeda Introduces Enhanced BOVitalize Plus

Bimeda recently launched its newly enhanced BOVitalize Plus, now fortified with Aspergillus oryzae (AO) to deliver an even more comprehensive approach to cattle health, digestion and performance. This advancement builds on the trusted formulation of essential trace minerals and vitamins — Selenium, Copper, Zinc, Vitamin A and Vitamin E — by adding targeted digestive support designed to help cattle get more from every bite of feed.

For producers and veterinarians, the inclusion of AO represents a significant step forward in rumen efficiency. AO provides enzymatic activity that enhances fiber breakdown, helping cattle maintain intake and digestive consistency during diet transitions, periods of stress, or when forage quality declines. By supporting more efficient fiber utilization, the upgraded BOVitalize Plus helps optimize nutrient absorption, stabilize the rumen environment, and promote improved overall performance across all stages of production.

“This enhancement reflects our commitment to delivering solutions that truly support the challenges cattle face every day,” says Dr. Eric Moore, Bimeda head of technical services North America. “By combining key vitamins and minerals with the proven digestive benefits of Aspergillus oryzae — and refining how the formula performs in suspension — we’re offering a more complete, performance‑driven supplement designed to keep animals healthy, efficient and moving forward.”

For more information, visit the Bimeda website.

Synovex One Grower Receives Additional Label Indication for Drylot Cattle

Zoetis announced May 27 it received an expanded label approval from the Food and Drug Administration’s Center for Veterinary Medicine (CVM) for Synovex One Grower’s increased rate of weight gain for up to 200 days in growing beef steers and heifers in a drylot.

“This approval gives drylot cattle producers a long-acting implant option to support longer term drylot periods, whether in confinement or on pasture with insufficient forage quality/yield. As one of only three implants containing trenbolone acetate (TBA) approved for drylot production, it supports additional weight gain for up to 200 days in growing beef steers and heifers when paired with proper nutrition,” says Jase Ball, Ph.D, Zoetis associate director of global clinical research and development.

Effective immediately, existing packages of Synovex One Grower can be used in the drylot production phase. Animal health product suppliers and cattle producers will begin seeing packaging with the updated indications by the end of 2026.

“The approval of Synovex One Grower in the drylot production phase adds one more tool in the toolbox for drylot and integrated operations, especially those that are needing extra days of implant coverage in their production systems,” says Dirk Burken, Ph.D, MBA nutritionist with Zoetis beef strategic technical services. “It’s exciting to be able to offer this added flexibility and value to our growing cattle customers. This approval further reflects Zoetis’ commitment to implant technology and, most importantly, to our customers.”

For more information, visit the Zoetis website.

Ritchie Industries Appoints Chad Huyser as CEO

Ritchie Industries, a leading manufacturer of livestock watering products backed by Granite Creek Capital Partners, today announced the appointment of Chad Huyser as chief executive officer. Huyser will lead Ritchie’s next phase of growth, building on the company’s 105-year legacy of innovation, quality and reliability.

“We find ourselves at a significant inflection point across agriculture,” Huyser says. “Today’s landscape is shaped by evolving dynamics that impact our customers’ decisions every day. Our role is to stay deeply connected to producers and their needs, while continuing to innovate in ways that improve efficiency, simplify management, and support our customers’ long-term success.”

Nofence Becomes Trust in Food partner

Nofence announces a new partnership with Farm Journal’s Trust in Food initiative. The partnership allows Nofence to grow connections with U.S. livestock producers seeking tools and technical expertise to improve profitability.

“A partnership between Nofence and Trust in Food is the perfect recipe for producers who want to build a business that thrives into the future,” says Nofence National Sales Director Eric Yates. “Trust in Food works to empower producers to use practices that create profitable, sustainable businesses, and Nofence gives them the insights and the time to get there.”

Nofence adds another link in the web of support Trust in Food and its partners bring to livestock producers, says Andy Lyon, Trust in Food senior director of conservation agriculture.

“Trust in Food’s work begins with the central idea that farmers and ranchers are not a monolith. We understand producers. We study what they need to weather the noise around them,” says Lyon. “Then we bring that information to our public and private partners. Together we can reach producers faster with the critical information they need to be successful.”

Another tool for success is insight from the Nofence system producers can use to create livestock and land management plans. For example, producers can analyze data about animal movements to evaluate forage quality and quantity. By monitoring grazing habits, they can refine or develop rotational or seasonal grazing plans.

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