Shaye Koester-Wanner

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Young ranchers hold the future of the industry in their hands. Previous generations have put in the work and now it is your turn.
As new generations are added to operations, it’s important to create additional revenue sources that work with the ranch’s goals and overall system.
From ranching to feeding cattle to selling direct-to-consumer and owning a local beef locker, CJ and Calli Thorne view risks as opportunities for growth.
A new trend that helps ranchers market more carcass products and promotes beef as a whole is eating the whole animal, especially organ meats.
Crossbreeding has shown increases in growth rate starting in utero, calf survival rate, immune function, average daily gain and longevity in cows.
A full circle system isn’t for everyone, but it is for ranchers who want to learn from past decisions and get better each year.
While it may be challenging to take a vacation from the ranch, planning and prioritizing time away can help producers return with a clear mind.
There are challenges that come with the process, but also hidden opportunities that can help the rising generation build for the future.
There are some key marketing strategies that will take sales to the next level when applied correctly.
Passing down the ranch to the next generation is a goal for many cattlemen and women. Achieving this goal requires specific skill sets and teams to help the process run smoothly.