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At the recent National Restaurant Association’s 2015 Show, the beef checkoff engaged in several meetings associated with the conference, which hosted 65,000 attendees.
2015 Summer Campaign Launch Promises Big Results for Beef
Jack Ward has been named Executive Vice President (EVP) of the American Hereford Association (AHA). He has served as AHA’s chief operating officer and director of breed improvement since he joined the AHA team in 2003.
New labels and cooking instructions will give consumers information they need to safely enjoy these products.
The Texas and Southwestern Cattle Raisers Association today submitted comments opposing the 2015 Dietary Guidelines Advisory Committee’s (DGAC) report, which encourages Americans to consume less beef.
Though down slightly from February 2015, the value of U.S. beef exports in March -- at $527.3 million in -- was up 2 percent year-on-year.
On Monday, April 13, the beef checkoff hosted 20 students from Bridgewater State University for a “Raising the Steaks” immersion event at Gibbet Hill Cattle Company in Groton, Mass.
The national beef checkoff, through its Northeast Beef Promotion Initiative and in partnership with the South Dakota Beef Industry Council, ensured that beef was proudly represented during the historic running of the 119th Boston Marathon on Monday, April 20.
At the beginning of April, the beef checkoff hosted a dynamic group of chefs and center-of-the-plate specialists from Performance Foodservice for a one-of-a-kind beef culinary immersion in Charleston, SC.
USDA Secretary Tom Vilsack announced that an agreement has been reached with the two countries that will allow greater access of U.S. beef and pork products to the region.