Tyson Foods will begin integrating a new animal welfare assessment framework, known as the Five Domains, across its global operations. Adoption of the framework is part of Tyson’s commitment to continuous improvement.
The digital shopping platform Chicory and the National Cattlemen’s Beef Association (NCBA) are partnering to raise the profile of beef and accelerate e-commerce growth of beef products.
USDA announced a top-to-bottom review of the “Product of the USA” (POTUSA) label, which will inform a forthcoming rulemaking on this topic. NCBA has long-advocated for voluntary labels that meet consumer demand.
Sen. John Thune and Rep. Dusty Johnson led a bicameral letter to U.S. Attorney General Merrick Garland, urging the DOJ to move forward with its investigation into anticompetitive practices in the meatpacking industry.
The new Trailblazers program takes advocacy to the next level by giving participants the tools and training they need to promote beef to new audiences while addressing and correcting myths.
Beef. It’s What’s For Dinner., funded by the Beef Checkoff, announced a new partnership with celebrity athlete and former football star Tony Romo at the 2022 Cattle Industry Convention.
Seven of the nation’s top cattle operations were recognized as Environmental Stewardship Award Program (ESAP) regional winners for their environmental conservation efforts.
Renewing its call for the immediate suspension of fresh beef imports from Brazil, NCBA also asks for a thorough audit of Brazil’s animal health and food safety system, to ensure the safety of the U.S. cattle herd.
If enacted, the bill would clarify regulations under the Packers and Stockyards Act to allow livestock market owners to maintain an ownership interest in small meatpacking entities.
