Consumers are curious about their food. Wayne Morgan, of Golden State Foods, talks about sustainability initiatives and actions the supply chain can take moving forward.
While dairymen have used artificial insemination, or AI, profitably for decades, beef producers are starting to show more interest, and for good reasons.
Imagine a world where you could breed cattle that never get sick. It’s not as far off as you might think. Ongoing research across two continents is uncovering genetic tools to help select for increased immunity.
A business-first approach lets everything else fall into place when families want to make their living on the land. Raising beef cattle as a business, Noble Ranch crunches numbers to keep control of its destiny.
Moving from his Nebraska ranch to Washington D.C., was an eye-opener for Greg Ibach, USDA undersecretary of marketing and regulatory programs, when he saw how much food labeling says to beef consumers.
