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Florida cattle officials are asking the Legislature to create a marketing program that could raise up to $900,000 annually to promote beef consumption and research in the state.
For the first time in nine years, America’s cattle herd is increasing.
Lower feed costs, record meat prices and an easing drought point to expansion in the U.S. cattle industry.
Members of the Beef Checkoff Enhancement Working Group, which includes NCBA, have drafted a memorandum of understanding (MOU) to pursue proposed changes in the program.
Contrary to arguments made by America’s trade competitors to the WTO, an economic downturn that sapped consumer demand — not COOL — caused decreased demand for cattle imports into to the U.S., according to a new study released today.