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Making an informed marketing decision requires knowing what bulls AND bears are looking for in price action. We’ll share our key thoughts on each market - followed by a verdict. So grab a cup of coffee and let’'s dig in and sort it out..

Commodity Broker - Hurley & Associates

Jeffrey Carter is a serial entrepreneur, angel investor and independent trader. He specializes in turning concepts into profits. He co-founded Hyde Park Angels one of the most active angel groups in the United States in April of 2007. He previously served on the Chicago Mercantile Exchange Board of Directors.

Planalytics, Inc. is the global resource for Business Weather Intelligence – the actionable information individuals and organizations need to understand and optimize the impact of weather on their businesses. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies in a wide range of fields -- agriculture, energy, insurance, distribution and retail -- proactively manage this risk. For more information, visit http://www.planalytics.com.

For the last 33 years I have farmed in south Oxfordshire England UK – in partnership with my wife. We have four grown up children. Our ‘downland’ farm is located in the Thames Valley on the outskirts of a village called Brightwell-cum-Sotwell in an area classified as one of ‘Outstanding Natural Beauty’. The farm has an extensive range of traditional and modern farm buildings but a limited land base which has demanded intensification and diversification of the business over the years. We have been through the gambit of livestock enterprises breeding and fattening pigs, beef at all levels and now run an early lambing flock of sheep in-wintered with straw as the base fodder, grow wheat, oilseeds, potatoes and have an extensive diversification enterprise letting traditional farm buildings as workshops. Marketing is through cooperative or group resources and we also sell produce directly from the farm-gate. My formative years were spent at the Royal Agricultural College Cirencester with a post-graduate at the University of Reading and worked as an Advisor with the Ministry of Agriculture Fisheries and Food and in Farm Management Consultancy before having the farming opportunity – which was never intended to be a full-time job! I am a Nuffield farming Scholar. My wife and I are very involved in our local community and with many wide ranging farming committees and bodies. Currently I am a Director of a Farm Buying Group and for the last five years have been stretching myself writing a monthly ‘Farmer Focus’ column for the Farmers Weekly Magazine one of the leading farming journals here in the UK. The aim is to have more holidays and wind down – but this seems to demand in the short term greater involvement and a winding up!

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A seasoned ag communications professional, Rick Purnell is passionate about the positive impact farms and agribusiness have in rural and urban communities. Rick is even more passionate about how a farm or ag operation can develop a true identity within its community. Engaging today’s media, public forums, local government and civic organizations is just one aspect of strengthening relationships with rural and in-town neighbors. I’m active in initiatives to build community support for the professionals who grow our food. I can demonstrate communications approaches for individual operations that create short- and long-term community, zoning and legislative support. Find out more at www.rprcompany.com.

Mary K. Corp has been an Area Agronomist for Oregon State University in the inland wheat producing region of the Pacific Northwest for the past 12 years. She holds an Associate Professor appointment in the Oregon State University Crop and Soil Science Department and splits her time between research and extension education. Mary’s career in agriculture spans over 30 years and she is a recognized expert in dryland production systems, weed science, agronomy, and farm business management. Mary has a Bachelor of Science degree from Eastern Oregon University and a Masters in Business Administration from Portland State University. She is a member of the American Society of Agronomy. She has just completed a 4 year study comparing various types of fallow systems and their impacts to water storage, weeds and economics. Her current research is in organic cereal production, new variety selection, and insects impacting cereal crops such as the Wheathead Armyworm. Research results and newsletters can be found at her website www.cerealcentral.com. When not chasing the latest problem facing wheat farmers, Mary pursues her artistic side with her watercolor paintings. Her love of the rural lifestyle and agriculture can be seen in her paintings of local rodeos, horses, and landscapes. To view her paintings visit her gallery www.kaycsartcollectible.com/artgallery .