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We need to watch, to make sure the data is correct, to make sure the technology is working and to employ intuition and empathy that Siri-like artificial intelligence doesn’t feel.

After several days of up and downs in CME futures prices, cattle feeders saw their chances of getting back to steady slip away on Thursday as the board sold off.

The ongoing COVID-19 serves as a reminder to cattle ranchers about the importance of sound, common sense biosecurity measures that can aid in reducing the risk of a disease outbreak in the new 2020 calf crop.

Cattle producers continued to be in the crosshairs of the chaos in the global markets. In the south producers found $110 was the best trade they could get, with cattle trading as low as $105 by the end of last week.

A business-first approach lets everything else fall into place when families want to make their living on the land. Raising beef cattle as a business, Noble Ranch crunches numbers to keep control of its destiny.

The Beef Quality Assurance program, or BQA for short, helps producers stay up on best management practices, and that builds consumer confidence.

Ranch families that have a son or daughter home from school for an extended period due to COVID-19 isolation should take advantage of the younger generation’s skills to update the ranch record keeping system.

Producers have made substantial progress in reducing the use of antibiotics and helping protect both human and livestock health through improved antibiotic stewardship.

Audie Neal Rackley, 85, former Executive Editor of the Quarter Horse Journal and Quarter Racing Journal, passed away on Monday, March 16, 2020 in Amarillo, Texas.

Moving from his Nebraska ranch to Washington D.C., was an eye-opener for Greg Ibach, USDA undersecretary of marketing and regulatory programs, when he saw how much food labeling says to beef consumers.