Cargill Beef announced it will begin labeling its branded, U.S.-made fresh, ground beef products containing Finely Textured Beef prior to the 2014 grilling season.
After 18 months of research, the company said consumers believe ground beef products containing Finely Textured Beef should be labeled. The label will include the declaration: “Containing Finely Textured Beef.” Research also revealed that, upon learning Finely Textured Beef is 100% pure beef and 95% lean, and how it is made, consumers respond positively to its benefits.
“Our research shows that consumers believe ground beef products containing Finely Textured Beef should be clearly labeled,” said John Keating, Cargill Beef president. “We’ve listened to the public, as well as our customers, and that is why today we are declaring our commitment to labeling Finely Textured Beef.”
Cargill has launched a dedicated Finely Textured Beef websitethat provides information about the product, including videos showing how Finely Textured Beef is made at its U.S. beef cattle processing plants. The company has been producing Finely Textured Beef since 1993, with the approval of USDA and believes this beef product has an important role to play in affordably feeding Americans.
