Maddy Rohr

Latest Stories
Foot quality and soundness are top of mind as producers evaluate their cattle year-round, starting with genetic selection, managing environmental and nutrition factors and culling the cattle that do not make the cut.
The beef industry offers many leadership development experiences across the country shaped to help build skills and relationships for future careers and industry involvement.
No matter your herd size, discover how AI can help you mate cows individually and increase your pay weight at the sale barn.
Anton Hermes has found success selecting and developing bred heifers in eastern Colorado, and marketing them across the country in both live auction and private treaty sales.
From targeted nutrition to disciplined phenotypic sorting, learn how Schrader Ranch and Christensen Charolais are building the next generation of productive and efficient females.
From visual-only ear tags to electronic ear tags, brands and tattoos, how producers choose to identify their cattle is impacted by their management program.
This record-keeping system streamlines cattle records into a road map for profitability.
CattleMax platform helps connect herd health, breeding and more.
Finding and buying a new herd bull can be overwhelming with the vast amount of information and data available. Industry experts recommend defining program objectives and specifying selection criteria before getting a bidder number.
Barn camera systems are helping producers reduce labor and improve calf survival by spotting problems sooner.