Latest News From Diane Meyer

Presenters share ways to maximize profit potential through traditional and digital
avenues. Pictured (l to r): Mark Core, Vermeer Corporation, Bill Dunn, Dunn Herefords, Mark Johnson,
Producers Livestock Marketing, Jason Barber, Superior Livestock.
Year-round Marketing Yields Results

The American Hereford Association is equipping members with knowledge and tools they need to be impactful marketers in all market conditions.

Premium Red Baldy
Premium Red Baldy Creates Opportunity

The Premium Red Baldy program is a collaborative effort by the American Hereford Association (AHA) and the Red Angus Association of America (RAAA), that combines the best of both breeds to produce productive females.

Certified Hereford Beef
Beef Consumers Seek Transparency, Brand Trust

At the meatcase, Certified Hereford Beef® is one way the nation’s cattle producers are capitalizing on a great eating experience – and building a positive story about how their product is raised.

Hereford cow-calf.
Hereford Innovation Drives Improvement

Hereford breeders have made significant genetic progress during the last decade — posting a 17% reduction in birth weights, a 20% increase in growth traits and an impressive 150% gain in marbling since 2008.