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CEO has revamped iconic sandwich, rolled out beverage deals.
Gains for meat demand prompt bullish bets on cattle futures.
McDonald’s Corp. will begin offering quarter-pound burgers with fresh beef at the majority of its restaurants next year, breaking with decades of frozen-patty tradition in a bid to improve food quality.
Meat producers may lose as much as 10% of market share.
Major importers ban Brazil shipments after food-safety scandal.
The so-called Weak Flesh probe launched Friday by Brazilian police into the alleged bribing of federal inspection agents to clear the sale and export adulterated meat has taken a toll on the world’s largest exporter of beef and chicken.
Imports halted from 1 plant of BRF and 1 Seara facility.
Zhang Lian has 270 tons of frozen Brazilian beef on a ship steaming toward Shanghai that he may not be able to get through customs when the vessel arrives next month.
JBS and BRF launch massive media campaigns to stave off impact.
EU seeking information from Brazil and may schedule meeting. While President Temer calls emergency meeting in Brasilia for diplomats.