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The next step in optimizing your marketing efforts is to know details about who you are trying to reach.

What goes up must come down! That is exactly what has happened to cattle prices, but the task now is determining where the market is headed in 2016 and beyond.

Chris and Claire Johnson are raising a herd of uniquely colored and textured cattle at their Buffalo Dream Ranch in far northwestern Comanche County near the western boundary of the Wichita Mountains Wildlife Refuge in Oklahoma.

Kansas Gov. Brownback performs ceremonial ribbon cutting for the nearly $50 million investment.

A steer won’t be New York strips for at least one day after escaping a slaughterhouse in the City That Never Sleeps.

Supplementation may be necessary to achieve desired calf development and subsequent lactation.

Fed cattle prices are higher for the second week in a row.

The stock market is off to a dismal start in 2016. Hopefully, this isn’t a sign of a weakening economy.

Is it better to graze it or blaze it?

A K-State livestock economist speaks on the immediate future of cattle feeding returns.