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Eleven weeks after the largest wildfire in Nebraska history, the Hawkins family gathers neighbors for a branding day that serves as both tradition and therapy.

As the easy premiums fade, beef-on-dairy 2.0 demands data-backed verification and surgical breeding strategies to transform crossbred calves into a stable foundation for multi-generational success.

Cargill and Union 455 representatives met Wednesday to continue contract negotiations. Following discussions no agreement was made.

John and Deanne Chuiko utilize Vence virtual fencing to manage cattle in terrain too rough for horses, proving that the future of ranching is digital.

Register by June 15 for half-price access to this premier cattle feeder event.

Check out the Sterling Marketing Profit Tracker for week of May 23.

Meteorologist Eric Snodgrass says warmer Pacific waters - not just El Niño - could drive a wetter, stormier summer across much of the Midwest and central U.S.

A fifth-generation Oklahoma rancher and 2026 ANCW honoree shares how consumer education and family values are securing the future of the beef industry.