Wagyu enthusiasts attending the 2022 conference of the American Wagyu Association got an in-depth look at consumers and what motivates them from Maggie O’Quinn, new business development manager with Midan Marketing.
Producing Wagyu beef is as much an art as it is stockmanship, according to Kenichi “Ken” Kato, well-known butcher and restaurant owner in Japan, who is four generations deep in the Wagyu culture.
