VIDEO: Meet Trust In Beef Industry Partner U.S. Roundtable For Sustainable Beef

Meet Trust in Beef Partner U.S. Roundtable For Sustainable Beef


This article was written by Nate Birt, Vice President of Trust In Food, a Farm Journal initiative. Learn more at www.trustinfood.com

Across the U.S., beef producers are taking the next step on their sustainability journey. To highlight the voice of those making a difference, Trust In Beef™ proudly introduces a video series spotlighting the collaborative value chain program’s partners.

In this video, Trust In Beef™ features rancher and U.S. Roundtable for Sustainable Beef (USRSB) 2021/22 Chair Steve Wooten of Kim, Colo.

“USRSB set goals for the entire beef supply chain because we’re all in it together – from pasture to plate – and made stronger by common efforts,” says Samantha Werth, Ph.D., executive director of USRSB. “These goals were set for the industry by the industry, including start-to-finish involvement of cattle producers.”

Learn more at USRSB.org/Goals.
 

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