Pork

Red Meat Exports Add Over $3 Billion in Value to U.S. Corn and Soybeans in 2025

Fri, 15 May 2026 20:05:41 GMT

U.S. red meat exports emerged as a multi-billion dollar engine for domestic grain producers in 2025, adding more than $3 billion in combined market value to corn and soybean crops. According to a new study by the Juday Group and the U.S. Meat Export Federation (USMEF), the global demand for American beef and pork accounted for over 600 million bushels of grain usage, effectively boosting the price of corn by $0.58 per bushel and soybeans by $1.05 per bushel.

“Red meat exports bring significant value to corn and soybean producers by driving demand for feed,” says USMEF Chair-Elect Dave Bruntz, who raises corn, soybeans and cattle in south-central Nebraska. “This study shows that red meat exports accounted for more than 500 million bushels of corn usage and nearly 100 million bushels of soybeans in 2025.”

From a national perspective, U.S. beef and pork exports accounted for $2.18 billion in market value to corn producers in 2025, $1 billion to soybean producers and $375 million to distiller’s dried grains with solubles (DDGS), according to the study. U.S. beef and pork exports contributed an estimated total economic impact of 13.5% per bushel to the value of corn and 10.3% per bushel to soybeans in 2025.

“We initiate this study every year because it quantifies the value that beef and pork exports bring to the red meat supply chain. This added value is why a diverse range of ag industry sectors work together through USMEF to build global demand for U.S. red meat,” says USMEF Senior Vice President John Hinners.

Key findings from the study, which utilized 2025 statistics provided by USDA’s National Agricultural Statistics Service and data compiled by the Juday Group, include:

Exporting corn through U.S. beef and pork

Beef and pork exports accounted for 508.4 million bushels of U.S. corn usage, which equated to a market value of $2.18 billion (at an average 2025 corn price of $4.29 per bushel).
Beef and pork exports accounted for 2.68 million tons of DDGS usage, equating to $374.7 million (at an average price of $139.82 per ton in 2025).
Beef and pork exports contributed an estimated total economic impact of 13.5%, or $0.58, of bushel value at an average price of $4.29 per bushel in 2025.

Exporting soybeans through U.S. pork

Pork exports accounted for 98.8 million bushels of U.S. soybean usage, which equated to a market value of $1 billion (at an average price of $10.17 per bushel in 2025).
Pork exports contributed an estimated total economic impact of 10.3% of bushel value, or $1.05, at an average price of $10.17 per bushel in 2025.

DOJ Plans to Settle Agri Stats Case, White House Official Says

Mon, 04 May 2026 20:20:47 GMT

The U.S. Department of Justice plans to settle its case against data company Agri Stats with an agreement officials hope will help drive down food costs, White House adviser Peter Navarro said on Monday.

The DOJ alleges Agri Stats’ weekly reports on meat pricing and sales enabled anti-competitive practices in the chicken, pork and turkey industries. The case is scheduled to go to trial this month.

Agri Stats has called the claims baseless and said its services result in lower prices. A company representative did not immediately respond to a request for comment.

The Trump administration has been increasingly focused on affordability as Americans sour on how President Donald Trump has handled the rising cost of living.

MEAT-PACKING INDUSTRY PROBE

Speaking at the same press conference, Acting Attorney General Todd Blanche said the DOJ will use every law enforcement tool available to address rising food prices.

Prosecutors have reviewed more than 3 million documents and conducted interviews in their ongoing probe of the meat-packing industry, Blanche said. He urged whistleblowers to come forward and potentially claim financial awards for information.

“Multiple plant closures across the country, the current market structure, and high concentration in the industry indicate anti-competitive activity,” Blanche said without naming the companies involved.

Tyson Foods, Cargill, JBS USA and National Beef Packing Company slaughter about 85% of U.S. grain-fattened cattle that become steaks, beef roasts and other cuts of meat in supermarkets.

The companies have been accused in private lawsuits of conspiring to inflate U.S. beef prices by restricting supply. They have denied wrongdoing. Tyson, Cargill and JBS have agreed to pay tens of millions of dollars to settle some claims.

Spokespeople for the companies did not immediately respond to requests for comment on Monday.

(Reporting by Jody Godoy in New York and David Shepardson in Washington; Editing by Nick Zieminski, Joe Bavier and Nia Williams)

Costco Fans Scramble for Rare "Hot Dog" Bourbon Release

Fri, 03 Apr 2026 16:36:57 GMT

A Costco store near Washington, D.C., sold out of its new single-barrel bourbon “I Got That Dog in Me” in under a day. Based on Costco’s famous $1.50 hot dog combo, this bottle of Rare Character bourbon was priced at $85.99 and limited to one per membership.

Costco’s food court hot dog and soda combo drew attention from both bourbon enthusiasts and Costco fans, reports Fox News . The bourbon was listed at 126.1 proof and aged 11 years and four months.

In 2021, Pablo Moix and Pete Nevenglosky joined forces to create Rare Character Whiskey Co . Rare Character is known for developing high-proof, limited-release bourbons and ryes that have gained a strong following among collectors.

Running to Stores
Costco customers are eager to get their hands on a bottle. According to a Reddit user tracking the release, bottles were restocked overnight and completely sold out by 9:45 am the next morning.

“Let’s be honest, we were all buying it for the label,” they wrote. Another added, “I’d buy it in a heartbeat.”

Other Reddit users said they would be “running” to buy the bourbon for their husband, while others said, “I don’t even drink alcohol and I want it!”

The bottle’s scarcity has added to the craze, with some people offering to buy the hot dog bourbon for prices way above retail, ranging from $500 to $1,000, Fox News reports.

“Got that dog in me” is slang often used to describe someone with grit and heart. Fox News says the product’s meme-driven branding helped fuel the frenzy, tapping into online culture and the company’s loyal fan base.

An iconic deal
Although Costco may be out of the hot dog bourbon for now, they aren’t out of hot dogs.

Costco’s CEO Ron Vachris recently reiterated that the hot dog combo will stay $1.50 as long as he’s around. The company’s food court staple (a hot dog and soda) has become a symbol for the brand. It has not changed in price since 1985.

The Shrinking Slice: Farmers Receive Less Than 6 Cents of Every Food Dollar

Tue, 31 Mar 2026 20:30:44 GMT

For the past two years, USDA has estimated farmers and ranchers received less than 6 cents of every food dollar. In 2023, that was 5.9 cents, and using the latest data from 2024, it’s 5.8 cents.

“Our oldest data point right now is 2007 [USDA updated the data series] and that’s 14.7 cents per dollar, and now we’re down all the way to 11.8 cents per dollar,” says Faith Parum, economist with the American Farm Bureau Federation. “So we’ve really seen that decline year after year. It reflects how much of the value of things in the grocery store or when you go out to eat is going to other parts of the supply chain and not necessarily to farmers and ranchers.”

Livestock vs. Crops: A Widening Gap

The aggregate decline masks a widening gap between sectors. While the overall farmer share is down, livestock and crop producers are seeing divergent trends:

Crop Farmers: Share dropped from 2.9 cents to 2.5 cents (a 2.5% year-over-year decrease).
Livestock Producers: Share increased from 3 cents to 3.3 cents.

“Overall, the farmer share is down. But we have those two markets really at odds,” Parum says. “We’ve seen that tale of two farm economies where our livestock producers maybe have seen a little bit of better days than they had had in the past, while our row crop farmers and our specialty crop farmers are really facing strong headwinds in the market.”

Effect at the Farm Gate

As highlighted by USDA, farm finances are quickly strained when farmers/ranchers are capturing a small percentage of the food dollar and even modest swings in commodity prices and/or input prices take place.

Parum adds, “when we talk about the health of our farms and the health of future generations on the farm, and being economically viable and sustainable and being able to keep their operations open, the trends we’re seeing right now are really hard for those farmers. Our ranchers are seeing a little bit of better days right now with high beef prices, but that’s not going to last forever, and with production expenses continuing to increase, we’re really going to see that that question come up of, what is sustainable if, if these dollars we’re spending in the grocery store aren’t making it back to our farmers.”

Where Does the Money Get Distributed?

The key takeaway: farmers produce the raw commodities that make food production, however, the price is clearly more determined by what happens after the products first leave the farm.

The USDA Food Dollar Series tracks how each dollar is spent by consumers and then divides it across the industries contributing to the value in the supply chain, such as farming, food processing, transportation, packaging, wholesaling, retail and food service. As noted by the USDA, with each step in the process, the additional services, labor, transportation and infrastructure add value and increase costs to the final food product.

USDA’s Economic Research Service Food Dollar Series shows in 2024, farmers received 11.8 cents of every dollar spent on domestically produced food, the remaining 88.2 cents of the food dollar went toward the ‘marketing bill’, which includes costs associated with food processing, transportation, packaging, wholesaling, retailing and food service. Over time, this shift illustrates how an increasing share of food spending is driven by services and supply chain activities rather than farm production itself.

Groceries Leave the Most on The Table For Farmers

Farmers’ share of consumer food spending varies widely depending on the type of food purchased. For example, the farm share of the food-at-home dollar was 18.5 cents in 2024, up slightly from 18.4 cents in 2023. But even in this category it means only than one-fifth of what consumers spend on groceries goes back to farmers.

As you may expect, products with minimal processing, require less of the value to be retained in that part of the food system, and therefore return a larger share of the food dollar to producers.

“The highest commodity that gets the most of that food dollar is fresh eggs,” Parum notes. “That’s just because there’s limited labor to process that food.”

Examples include:

Fresh Eggs: 69.1 cents (+6% from 2023)
Beef: 52.2 cents (+4.8%)
Fresh Milk: 50.8 cents (+5.6%)
Pork: 23.7 cents (+7.2%)
Poultry (+3.1%)
Fish (+2.8%)
Tree nuts and peanuts (-1.7%)
Fresh fruits and vegetables (unchanged)
Bakery Products: 4.8 cents (-9.4%)
Soft Drinks/Bottled Water: 1.3 cents (-7.1%)

The Next Guatemala? USMEF Sees Massive Upside for U.S. Beef and Pork in Ecuador

Tue, 31 Mar 2026 19:22:33 GMT

Ecuador recently became the ninth country to sign an agreement on reciprocal trade with the U.S. And while it will take some time to implement, once in place, the deal will greatly expand opportunities for U.S. beef and pork in Ecuador, according to U.S. Meat Export Federation Vice President for Economic Analysis Erin Borror.

Tariffs of 20% on beef and 45% on pork are mostly phased out, although there are exceptions on pork.
A 30% tariff on processed pork products which will remain in place.
The agreement recognizes all USDA Food Safety and Inspection Service (FSIS) inspected facilities as eligible for export to Ecuador, removing the need for individual facility approvals.

“The tariff on beef is basically 20% and that’s phased to zero in the agreement over three years,” Borror explains. “For pork, tariffs of 45% are mostly phased out. There are some exceptions on further processed products and sausages that will see tariffs remain at 30%.”

Borror says one of the key wins in these reciprocal trade agreements is getting countries to recognize FSIS, the U.S. food safety authority, as the competent authority.

“They will recognize all FSIS-inspected facilities as eligible to export, rather than going through onerous questionnaires, plant-by-plant audits and maintaining plant lists which have gotten to be unmanageable,” she says.

Borror expects export growth to be similar to what was seen in Guatemala after passage of the Central America Free Trade Agreement.

“Both of those countries have a population of close to 18 million people,” she says. “Their GDP per capita is somewhere close to $7,000, so very similar. And if we take Guatemala, U.S. beef export growth from 2006 to 2025, saw growth from $3 million to $105 million. For pork, the market went from $10 million to $148 million.”

In 2025, the U.S. exported virtually no pork to Ecuador and only $3 million in beef. She says there is great potential in Ecuador.

Florida Successfully Defends Lab-Grown Meat Ban in Court

Wed, 25 Mar 2026 12:43:12 GMT

A federal appeals court ruled that Florida, the first state to ban lab-grown meat, can continue to enforce state law SB 1084, keeping the state’s restrictions fully in place.

The March 23 ruling from a three-judge panel of the 11th U.S. Circuit Court of Appeals said the ban does not conflict with federal regulations.

Upside Foods, a California company that was approved to make cultivated chicken for U.S. sale in 2022, brought the case forward. The company argued that federal oversight should override Florida’s restrictions, but the court disagreed.

“Because Florida’s ban on lab-grown meat does not regulate Upside’s ingredients, premises, facilities, or operations, federal law does not preempt SB 1084,” wrote Circuit Judge Andrew Brasher, as reported by the Florida Phoenix .

SB 1084, which took effect in July 2024, bans the manufacture, sale and distribution of cultivated meat. Six other states — Alabama, Indiana, Mississippi, Montana, Nebraska and Texas — have enacted similar bans since Florida took action.

Florida leaders who backed the ban celebrated the ruling. CBS 12 reports that Agriculture Commissioner Wilton Simpson said it protects traditional farmers and argued that lab-grown meat isn’t proven safe. Gov. Ron DeSantis also praised the decision, saying lab-grown meat won’t be allowed in Florida.

Cultivated meat supporters say these bans block a growing industry, eliminate future jobs, and shut down marketplace competition before the products can gain a foothold, CBS 12 reports.

Signed by DeSantis in 2024 to support traditional agriculture, the state law makes violations punishable by up to 60 days in jail.

“Take your fake lab-grown meat elsewhere,” DeSantis said in Food Safety News in 2024. “We are not doing that in the State of Florida.”

Reciprocity and Balance: The New Blueprint for U.S. Agricultural Trade Agreements

Thu, 05 Mar 2026 21:01:54 GMT

Ambassador Julie Callahan is the chief ag negotiator at the U.S. Trade Representative, and she reports positive momentum toward rebuilding trade agreements equating to a positive U.S. ag trade balance.

“We came into a situation in January 2025 where the US ag trade deficit was ballooning in a really unsustainable manner,” she says.

At the beginning of 2025, USDA forecasted a $50 billion deficit for U.S. agricultral trade.

“Compare that to an agricultural trade surplus in 2020 when President Trump left office, of a $6 billion surplus. So we were $56 billion in the hole, you might say, at the beginning of the administration, but through the efforts of the president ensuring trading partners understand they need to treat U.S. farmers and ranchers right, we are seeing real shifts in our trade balance and chipping away at the deficit toward a surplus.”

Trade Wins Highlighted by Government Officials

Callahan points to eight signed trade agreements with: Malaysia, Cambodia, El Salvador, Guatemala, Argentina, Bangladesh, Taiwan and Indonesia. She says these are binding agreements, where the foreign governments are:

lowering tariffs for U.S. ag products
removing unfair trade practices
and lifting regulatory barriers

“These are serious binding trade agreements that will deliver real value for U.S. farmers and ranchers,” Callahan says. And when asked if Congressional action to codify agreements is necessary, Callahan says that action would be supported but should not be necessary.

“These foreign governments have made binding commitments in terms of adjusting tariff schedules, they are also making regulatory changes. USTR will be enforcing these agreements. They are enforceable.”

Examples of enforceable commitments include:

Indonesia removes its import licensing requirements
Malaysia accepts facilities on their registration list as long as FSIS has them on their list

The Future of the U.S./China Trade Relationship

At the 2026 Top Producer Summit, Lyu Jiang, minister for economic and commercial affairs at the Chinese Embassy in the U.S., characterized the U.S. and Chinese relationship being a phase of stabilization.

When prompted to react, Callahan agreed saying, “We very much want a stable, predictable, transactional relationship with our Chinese counterparts. We do want to normalize, bring reciprocity and balance back to our trade relationship and ensure that U.S. farmers, and ranchers can benefit from the Chinese market again.”

She says her office is balancing the agricultural stakeholders wanting access to the large-scale Chinese market with a strategy to also diversify trade partnerships as to not be too reliant on a single country.

“We are working through the agreement on reciprocal trade to diversify our markets so we don’t overly rely on China,” she says. “We are looking to address that very serious situation where China may see agriculture as a pain point for the United States.”

With the upcoming meeting of President Trump and President Xi in April, Callahan says her team and the larger U.S. trade team is working to prepare and set the stage for a positive outcome. Callahan points to specific issues to be worked through and market focuses spanning crops and livestock.

“Both sides want the meetings to be a success,” she says. “Certainly, in the meetings leading up to the president level discussion, we will be having open and frank conversations with China where we need to see areas of improvement. That’s not limited to soybeans to sorghum. Our beef producers don’t have access to China due to China’s unfortunate actions that are not renewing facility registrations.”

The Review of USMCA

With a goal of “reciprocity and balance across north America” the trade team is working on its review of the North American trade deal.

“We absolutely understand the importance of USMCA for U.S. farmers and ranchers,” Callahan says.

Describing this as a “comprehensive review” she says that spans:

Look at what is working
Maintain what is working
Improve on areas not be delivering the benefits U.S. farmers and ranchers expect

She brings up the overall trade balance with Canada and specifically, Canadian dairy.

“With Canada, we went from a $3 billion deficit in 2020 and now we have an $11 billion ag trade deficit. So there are certainly areas for improvement, and we’re taking all of our stakeholders’ comments into consideration,” Callahan says.

98% of U.S. Households Are Buying Meat: New Report Shows Record Sales

Mon, 02 Mar 2026 18:02:01 GMT

Meat sales hit a record high of $112 billion in 2025, with a pound increase of 2%. Millennials and Gen Z were a driving force behind the growth, according to the 21st annual Power of Meat report released today at the Annual Meat Conference by the Meat Institute and FMI — The Food Industry Association .

According to Circana, more than 98% of American households purchase meat, and 45% of shoppers are actively trying to prepare more meals containing meat or poultry. According to 210 Analytics, of the five dinners shoppers prepare at home per week on average, 90% already contain a portion of meat or poultry.

“The meat department is outperforming because it delivers what shoppers want right now: protein, flexibility, value and taste,” says Rick Stein, FMI vice president of fresh foods. “Retailers that balance convenient ground options with premium, indulgent cuts will be best positioned to capture both budget-conscious and experience-driven shoppers.”

Which Generations Are Driving Meat Sales Growth?

Millennials and Gen Z shoppers accounted for 67% of unit growth. They are more likely than other shoppers to be actively trying to prepare more meals containing meat or poultry — Gen Z 50% and Millennials 57%. In 81% of households with children, kids have some level of influence on meat and poultry purchase decisions. Seventy-two percent of shoppers with teens at home say their teens request meat and poultry, far ahead of requests for protein bars, shakes and powders.

How is AI Changing How Consumers Buy Meat?

Younger generations also lead the way in using social media and artificial intelligence (AI) platforms for meal inspiration. Twenty-four percent of Gen Z and Millennial shoppers use AI tools, compared to 10% of Gen X and 4% of Boomers. Overall, 15% of shoppers use AI tools, a 650% increase compared to just two years ago.

Is Meat Still Considered Part of a Healthy Diet?

Meat and poultry continue to feature positively in shoppers’ health and nutrition perceptions, with 77% of shoppers agreeing that meat and poultry are part of a healthy diet, up more than 20% since 2020. GLP-1 users over-index versus non-users for eating somewhat or a lot more meat than last year (161) and for frequently including meat and poultry in snacking occasions (171).

“Americans are more focused on making smart food choices than ever before, and this latest Power of Meat report reinforces meat’s clear and irreplaceable role at the center of healthy, convenient, affordable meals today and for generations to come,” summarizes Julie Anna Potts, Meat Institute president.

Read more about how the food pyramid puts protein back on top:

New Dietary Guidelines Move Food Pyramid Closer to the Farm

The New Food Pyramid Flips the Script

The Power of Meat study was conducted by 210 Analytics on behalf of FMI and the Meat Foundation and sponsored by Cryovac Brand Food Packaging. Sales and purchase dynamics data are provided by Circana for the 52 weeks ending Dec. 28, 2025.

Your Next Read:
Consumer Craze for Protein Drives Beef Demand
Why Aren’t High Beef Prices Causing Sticker Shock With Consumers?
What Do Consumers Buy in the Meat Aisle When Money is Tight?
Global Protein Demand Surges 2% Annually as Producers Navigate Volatile Markets

Global Protein Demand Surges 2% Annually as Producers Navigate Volatile Markets

Thu, 19 Feb 2026 19:27:58 GMT

While global protein demand is growing at roughly 2% annually, livestock producers must navigate a complex landscape of regional shifts, disease risks and policy battles that will define the next decade of production.

“The Global Protein Outlook: Demand, Trade and the Supply Picture” panel discussion during this year’s Top Producer Summit brought together experts from the beef, dairy and pork industries to explore demand, trade dynamics and risks facing the livestock industry today.

Beef, dairy and pork experts explain how foreign animal disease and climate extremes threaten herds and what risk-management strategies producers can use to stay profitable.

(Farm Journal)

On the panel were:

Kenny Burdine, University of Kentucky agricultural economist
Stephen Cain, National Milk Producers Federation (NMPF) and U.S. Dairy Export Council (USDEC)
Renee Strickland, Strickland Ranch & Exports, Inc.
Scott Hays, Missouri Pork Association

Five key takeaways from the discussion include:

1. Global protein demand is structurally strong, driven by population growth, rising incomes and a broad cultural focus on protein.

“Globally, we are seeing an increase in protein demand broadly across the board,” Cain summarizes.

He describes a few demand patterns:

Regions like sub-Saharan Africa and India: demand mainly from more mouths to feed, not big per-capita jumps.
Regions like Southeast Asia and China: both population and per-capita protein consumption have risen sharply.
Developed regions like the U.S. and Europe are in a fortified-protein trend: “We are cramming protein into everything,” Cain describes. “We have protein water on the market now … it’s across the world.”

Plant-based and alternative proteins seem to be a niche.

Burdine explains: “They’ve not taken any market share. It’s still kind of staying in that niche and not impacting the major protein categories.”

Cain adds the dairy alternatives are seeing category declines, with more consumers realizing milk is a whole food compared to the ingredient in an almond beverage.

2. Supply and trade are shifting toward more regionalized production and stronger competitors, but U.S. strengths in productivity and quality remain critical.

On the supply side, Cain explains rising demand does not always translate into equally increasing exports.

“We’ve seen that slow down,” he says. “More of that protein demand is being filled by domestic production, more regionalized players.”

He links this to some pushback against globalism and more inward-looking, domestic strategies. The U.S. remains a key exporter but faces growing regional competition.

Burdine adds while the U.S. has the smallest cow herd since 1961 , productivity gains mean more output per animal. He points out Brazil passed the U.S. as the largest beef producer.

“It’s not that there’s not competition out there, but we absolutely [have] a great advantage here in the states,” he says.

From pork’s perspective, Hays says the U.S. pork supply should stay steady into 2026, while global pork supply is shrinking. He predicts China may decrease 1.4 million sows, Spain is cutting numbers due to African Swine Fever, yet Brazil is continuing to grow its numbers.

3. Risk and resilience — disease, climate extremes and feed quality — are central concerns, making biosecurity, preparedness and careful storage essential.

Hays highlights herd health is the biggest concern for all livestock producers.

“What keeps every producer up is herd health,” he stresses.

He points out to these concerns today:

Porcine Reproductive and Respiratory Syndrome (PRRS): PRRS causes “very, very significant losses” and takes a multiyear recovery
Foreign animal diseases – African Swine Fever, foot-and-mouth disease and New World screwworm .

“Foot and mouth should scare everybody at this conference,” he stresses. “We would lose all of those exports on all of those products, from dairy to beef to pork.”

From the cattle perspective, Strickland adds climate extremes are a concern for ranchers today.

“I also fear the climate change extremes that we’re all experiencing,” she says. “Extreme drought, extreme rains… that’s really challenging for me as a producer.”

More information about disease challenges facing the livestock producers today:

PRRS ‘Still Sucks’: New Strain Plagues Pork Producers in Ohio

Strategies to Help Raise PRRS-Positive Pigs

Is a World Without PRRS Possible? Two Veterinarians Say ‘Yes’

Help Protect the U.S. from African Swine Fever

African Swine Fever: What it means for America if it were to get into the country

What Do Foot-and-Mouth Disease Outbreaks in Europe Mean for the U.S.?

The Smell You’ll Never Forget: A Calf Infested with New World Screwworm

New World Screwworm: An Infestation, Not Infection

4. Consumer behavior shows both opportunity and caution: strong protein demand despite high prices, but some trade-down, weaker foodservice and ongoing debates over “ultra-processed” foods.

Burdine compares today’s protein enthusiasm to past diet waves like Atkins and South Beach, but emphasizes: “Consumer trends are always challenging, but it’s the most encouraging in my career.”

Two features about the demand craze he points out are:

How widespread it is across species and products, including eggs.
Price behavior — despite very high retail prices, demand remains strong.

Burdines explains this suggests a deeper, more durable shift for increased protein demand, not just a short-lived fad.

Cain adds in the protein world trade-down due to inflation and increasing costs is real, especially in foodservice.

He notes lower-income consumers pull back on fast food and quick service, which hurts cheese and dairy demand. Cheese consumption, which usually increases about 2% per year, fell 2% last year, which he says is largely due to weaker foodservice traffic.

Burdine adds that trade-down happens across and within species.

Hays emphasizes the new dietary guidelines are a big win for protein and specifically animal protein.

“We’re excited,” he says. “Pork is at the top on the left-hand side, but it’s more about shifting the conversation. We’re moving away from ‘animal fat makes you fat.’ Meat provides hard-to-replace vitamins and minerals, including in the fat portion.”

He did share concern about how ultra-processed concepts are being used.

“We’ve taken this word ‘ultra-processed’, and now it’s a household word. It is the single unit of measure [for] whether or not we should or should not eat something,” Hays says. “And we don’t even know what the definition of it is.”

He explains if ultra-processed is the only metric, a sausage patty and a honey bun look identical, which is misleading for real nutrition decisions.

Cain adds allowing whole milk in schools is a big win, but schools are facing a higher cost than skim and calorie caps that make menu-balancing harder.

5. Strategic actions for producers: robust risk management, efficiency and quality focus, diversification and a commitment to mentoring the next generation.

Cain encourages producers to use risk management and pricing strategies to help make them viable at today’s prices.

“If you’re not economically viable today, you’re not going to be economically viable tomorrow,” he says.

Burdine adds to think about risk management broadly considering price tools and protection from acts of God. This includes biosecurity strategies and insurance.

“Focus on efficiency and quality to stay competitive in good and bad markets,” he stresses.

Hays asks grain producers to protect feed quality. Poorly stored corn or DDGs (dry distillers grains) can create toxin issues that hurt animal performance and reduce demand.

“Your consumer really needs it to be high quality,” he stresses. “And we’ll buy more of it.”

Strickland encourages producers to diversify their income and not put all their eggs in one basket. Her business includes a ranch, export company and a non-ag title search company.

“When one of them is not doing so well, something else bails me out,” she summarizes. “If you’re in a position that you can diversify just a little bit, it can get you through the hard times.”

The final message was a question: Who are you mentoring and investing in? All producers need to consider how they are going to pass information on to the next generation and help them be successful and thrive.

Your Next Reads:
U.S. Cattle Inventory Hits 75-Year Low at 86.2 Million Head
What Do Consumers Buy in the Meat Aisle When Money is Tight?
New Dietary Guidelines Move Food Pyramid Closer to the Farm

It’s Time to Break Up with the Bad Employee

Fri, 13 Feb 2026 18:00:54 GMT

Having the right employees on your team is essential to keeping the farm running smoothly. Yet in many cases, workers are hired to fill an urgent labor gap and aren’t given the training or resources they need to succeed. When that happens, even well‑intentioned employees may struggle to fit the role or the team—ultimately leading to a labor “breakup.”

Jorge Delgado, a training and talent development specialist with Alltech, says the reluctance to address these situations is often emotional and more costly than managers realize. In a recent conversation, he compared it to staying in a romantic relationship long after it is clear it is not working.

Why Do Farms Struggle to Let Go?

For many farm owners, the biggest barrier to firing a poor-fit employee is fear.

“One fear that many farmers have is that they are not going to be able to find another employee to replace the person they are letting go,” Delgado explains.

This fear intensifies in specialized roles where skills are harder to find.

“This can especially be true for middle management positions,” Delgado adds. “These are more technical positions, and it can be really hard to find people to fill that role. Sometimes, that makes management hesitate to get rid of that person, even though it’s hurting production and numbers at the farm.”

Family and social ties on the farm add another complication. Delgado says it’s not uncommon for employees to be related, or tightly connected, to others on the crew.

“Sometimes these guys, they have family involved,” he adds. “The owners or managers are afraid that if they let go of oner person, these guys will take their family or friends with them.”

The result is a kind of emotional hostage situation. Even when the employee clearly doesn’t fit the culture or role, management feels stuck, hoping the situation will somehow improve on its own.

Have Clear Expectations

Many employee challenges on farms can be traced back to what did or did not happen on the first day of work. Delgado says problems often begin long before performance issues show up, simply because expectations were never clearly laid out.

“You have to have rules and regulations really clear and established on a far,” Delgado says. “Most of the farmers hire people on the spot, get them trained and get them going. These people don’t necessarily go through a formal onboarding process where they go through the expectations, the rules and regulations, and so they don’t know anything about it.”

When those expectations are never clearly explained, performance conversations and eventual terminations can feel unfair on both sides. Employees feel blindsided, and managers feel frustrated. In many cases, the breakdown started on the first day the employee walked onto the farm.

He also stresses the value of doing basic reference checks before hiring, an often-skipped step in agriculture.

“Sometimes we just hire the individual that is right at the door, and we don’t do any research,” Delgado says. “But that research can be an early sign that this individual is not the right fit for my culture.”

The Three-Strike Approach

Before any tough decision is made, farmers need a clear framework for addressing performance issues. Delgado recommends a structured, professional process—one that gives employees fair warning while protecting the farm.

He suggests a simple three-strike policy:

Verbal warning - Delgado stresses that this first step should be a clear, calm and deliberate conversation. The manager needs to sit down with the employee and explain exactly what behavior or performance issue needs to change, why it matters to the operation and what improvement looks like.

He encourages farmers to avoid vague statements like “you need to do better” and instead focus on specific, measurable expectations. The employee should leave the conversation knowing precisely what needs to change and the timeframe to correct it.

Written warning - If the issue continues after the verbal warning, Delgado says it is time to move to formal documentation. This step should be more structured and intentional, signaling to the employee that the concern is serious and must be addressed.

“You need to sit down with the person and explain what’s going on,” Delgado says. “It becomes more structuralized, because the person and both parties should sign a document saying, ‘Look, this is the second time you did this, and these are going to be the consequences if you do it for the third time.’”

Termination -If the behavior does not change after verbal and written warnings, Delgado says it is time to part ways. By this point, the employee has been given clear expectations, opportunities to improve, and formal notice that the issue is serious.

Delgado encourages farmers to handle this step professionally and directly. The conversation should be private, respectful and brief. The manager should clearly state that the employee is being let go, reference the previous warnings, and avoid turning the meeting into a debate or long explanation.

Watch for Red Flags

Every farm has its own internal culture. Employees work closely together, talk with one another and often recognize problems long before management does.

“In this small circle, things travel fast, especially trouble,” Delgado says. “When there is a person who is not behaving properly or doing something wrong, the team will try to get rid of this person. And the first sign is they will communicate with management.”

Delgado adds that the mistake many managers make is brushing off those early comments or complaints. When multiple employees start raising concerns about the same person, it is often an early warning sign that something is not working and needs attention before it affects the whole crew.

“Many times, the managers avoid these signs,” Delgado say. “They think, ‘Just let it go. Everything’s fine. We’ll take care of this later’ and they totally avoid the problem. By the time they realize it is a big issue, it’s too late.”

Common red flags include chronic lateness, cutting corners, skipping protocols and poor communication. These patterns aren’t only unprofessional, but they can create extra work and frustration for the dependable employees.

“At some point you have to say, ‘What’s going on here?’” Delgado notes. “Don’t ignore the red flags and sweep them under the rug.”

When You Have to Fire on the Spot

Not every situation needs to follow a step-by-step process. Sometimes, inappropriate behavior or actions require immediate dismissal.

“Sometimes you have to get rid of somebody on the spot,” Delgado says. “For example, someone mistreating animals, damaging equipment, mistreating coworkers, stealing or causing serious disruption needs to be let go of immediately. When behavior like drugs, alcohol, sexual harassment or anything else begins to change the culture and environment of the farm, there are no second chances.”

In these cases, keeping the wrong person sends the wrong message to the rest of the team. It makes it look like serious issues can be overlooked or tolerated. It creates frustration for employees who follow the rules, do their jobs well and expect the same standards from others.

Check In, Listen and Make Employees Feel Valued

Preventing tough breakups with employees starts well before any termination talk. Regular check-ins—both formal and informal—can catch small issues before they grow into major problems.

“Formal reviews need to be mandatory,” Delgado says. “But they often aren’t regular. Also, survey your culture. Anonymous surveys usually get people to speak up, and you’ll learn a lot about the reality of your team and the culture.”

One simple question he likes to ask employees is: Would you recommend a friend or family member to work here?

“If the answer is no, something is off,” he adds. “You need to fix that now rather than dealing with the fallout later and having to let too many people go.”

Beyond systems and surveys, many farm employees simply don’t feel valued.

“Ask an employee what their role is, and they often say, ‘I just do ‘fill in the blank’” Delgado says. “They don’t see the big picture, and it’s our job to make them feel relevant.”

That means communicating mission, purpose and appreciation—much like in a healthy marriage.

“If you aren’t telling your spouse you appreciate them, you can’t be surprised when the relationship fails if you only point out the negatives,” he adds

Breaking Up the Right Way

Running a farm isn’t just about managing equipment, crops and livestock. It also means managing people. And while you can’t control every employee’s choice, you can:

Set clear expectations from day one
Document verbal and written warnings
Pay attention to the “inner community” of employees
Use reviews and surveys to monitor morale and culture
Communicate how valuable and relevant your team members are

And when it becomes clear that someone isn’t a fit, you owe it to your business and your team to act.

A Trade Win for Beef and Pork: U.S. and Taiwan Sign Agreement on Reciprocal Trade

Fri, 13 Feb 2026 15:31:22 GMT

Office of the U.S. Trade Representative (USTR) announced the signing of an Agreement on Reciprocal Trade between the United States and Taiwan that includes significant market access gains for U.S. red meat.

“The Agreement on Reciprocal Trade with Taiwan will eliminate tariff and nontariff barriers facing U.S. exports to Taiwan, furthering opportunities for American farmers, ranchers, fishermen, workers, small businesses and manufacturers,” Ambassador Jamieson Greer said . “This agreement also builds on our longstanding economic and trade relationship with Taiwan and will significantly enhance the resilience of our supply chains, particularly in high-technology sectors.”

U.S. Secretary of Agriculture Brooke Rollins praised the agreement on X, saying this will open up real markets and boost opportunities for rural communities.

New trade deal with our partner, Taiwan!
🇺🇸🤝🇹🇼

THANK YOU @POTUS and @USTradeRep. Under the new U.S.–Taiwan Reciprocal Trade Agreement, Taiwan is cutting or eliminating tariffs on nearly all U.S. agricultural exports — from animal protein like beef, pork, and dairy to corn,… https://t.co/44xmlzP04o
— Secretary Brooke Rollins (@SecRollins) February 13, 2026

U.S. Beef’s Potential to Grow Export Opportunities
National Cattlemen’s Beef Association (NCBA) says this will strengthen one of the most important and fastest-growing markets for U.S. beef. Taiwan is the fifth largest market for U.S. beef, with exports valued at about $650 million, and the U.S. is the largest supplier of beef to Taiwan.

“There is still potential for further growth with the increased access for all U.S. beef products, including those in high demand for yakiniku barbecue and trendy burger concepts,” U.S. Meat Export Federation (USMEF) said. “The elimination of tariffs on U.S. beef will definitely improve our competitiveness.”

Foreign markets play a critical role in producer profitability with beef exports accounting for more than $415 per fed cattle processed in 2024, NCBA President Gene Copenhaver explained.

“Strong, science-based trade agreements are essential to adding value for U.S. cattle producers, and Taiwan has emerged as one of the strongest international markets for U.S. beef,” Copenhaver said. “Duty-free access improves competitiveness and provides long-term certainty for producers who depend on export markets to maximize the value of every animal. American cattle producers look forward to this expanded market access for years to come thanks to the work of President Trump and U.S. Trade Representative Ambassador Jamieson Greer.”

Securing Greater Market Access for U.S. Pork
It’s also a step forward for the U.S. pork industry as U.S. pork has been “widely disadvantaged in Taiwan,” USMEF said. The EU and Canada currently dominate Taiwan’s pork imports.

“USMEF is optimistic that reducing both tariffs and nontariff barriers will help enable larger U.S. pork exports to Taiwan, as USMEF remains focused on regaining Taiwanese consumer trust in U.S. pork,” USMEF said.

Organizations say this trade deal reinforces science-based standards consistent with the World Organization for Animal Health and Codex Alimentarius.

“I would like to thank President Trump and Ambassadors Greer and Callahan for their hard work,” said Lori Stevermer, a Minnesota pig farmer. “This agreement stands to boost U.S. pork exports by cutting tariffs in half. It also requires Taiwan to follow maximum residue levels (MRLs) set by Codex for ractopamine in pork fat, kidney, liver and muscle. While not always as obvious as a tariff reduction, by accepting USDA FSIS inspections, audits and export certificates, this agreement reduces the nontariff barriers we face and allows opportunities for more plants to export pork. Overall, U.S. pig farmers will have greater market access to a country that loves pork and that’s good for our farms and businesses.”

Additionally, within six months Taiwan must recognize the African swine fever protection zone established by the U.S.

“Our 15-plus year endeavor to break down trade barriers in the high-value market of Taiwan has paid off,” said NPPC president Duane Stateler, an Ohio pork producer. “This means more U.S. pork on international tables and more opportunities and prosperity for American producers.”

Read the Fact Sheet on U.S.-Taiwan Agreement on Reciprocal Trade

Pork Exports Hold Strong While China Lockout Drags Down Beef Volume

Tue, 03 Feb 2026 23:01:33 GMT

Exports of U.S. pork remained relatively strong in November but were below the large total reported in November 2024, according to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF). Beef exports were significantly lower year-over-year, due in large part to the ongoing lockout by China.

Broad-Based Strength Continues for U.S. Pork Exports

“For the month of November, we saw over $70 per head value in pork exports,” says USMEF president and CEO Dan Halstrom. “Latin America continues to shine, led by Mexico. It’s on a definite record pace, and has been all year, and we saw another big month in November.”

Central America has already set a record, Halstrom adds. Pork exports to Guatemala were a “record large” in November and the Dominican Republic saw the largest export month in more than a year. All in all, these results were offset by lower shipments to China, Japan, Canada and Colombia. He says most of this decline was due to lower variety meat shipments to China, where U.S. pork faces retaliatory duties.

“Over the last several months, Korea has had a comeback from earlier in the year,” he reports. “I think all in all, continued broad-based strength on pork exports, continues to be the theme. We’re going to finish out the year when we get to December data with, maybe not a record, but it will be one of the top two or three years ever for pork exports.”

Key U.S. Pork Export Highlights in November

Exports of U.S. pork totaled 254,085 metric tons (mt) in November, down 7% from a year ago but the third largest of 2025.
Exports were valued at $720.8 million, down 8% year-over-year but also the third highest of 2025.
For January through November, pork exports totaled 2.68 million mt, down 3% from the record pace of 2024, while value also fell 3% to $7.65 billion.
January-November exports of pork muscle cuts were just 1% below 2024’s record pace in both volume (2.19 million mt) and value ($6.57 billion).
While down slightly from a year ago, November pork export value per head slaughtered was outstanding at $70.26.
The January-November average was $65.54, down less than 1% from the record pace of 2024.

Beef Exports Take a Step Back in November

“Following an encouraging rebound the previous month, November beef exports took a step back, falling 19% from a year ago to 88,139 mt,” Halstrom says. “The decline was driven primarily by China, where exports remain minimal due to China’s failure to renew registrations for U.S. beef plants and other market-closing factors, but beef exports also trended lower year-over-year to Korea, Mexico, Canada and Taiwan.”

Halstrom says exports were steady to Japan.

“Japan’s had several months in a row with very good results, once again, led by the variety meat side - tongue business, outside skirts, hanging tenders as well saw volumes that were up significantly,” he notes. “But outside of Asia, there’s some other bright spots as well.”

He just returned from Gulfood in Dubai, where U.S. beef exports had a big month into the United Arab Emirates.

“A year ago, we basically were delisted as a country due to some protocols around the import procedures with halal. And that’s all been worked out, and we’re seeing some really good momentum back into, not only the UAE, but the business is booming in food service, especially into regions such as Egypt,” he reports.

Notable U.S. Beef Export Takeaways in November

Export value was down 16% to $736.7 million.
November exports increased year-over-year to Indonesia, Chile, the United Arab Emirates, Singapore and Colombia, and were fairly steady to Japan.
For January through November, beef exports totaled 1.04 million mt, down 12% from the same period in 2024.
Export value was $8.52 billion, down 11%. But when excluding China from these results, exports were down 3% year-over-year in volume and were just 1% lower in value.

A detailed summary of the January-November export results for U.S. pork, beef and lamb is available here.

October Pork Exports Largest Since March; Encouraging Rebound for Beef

Fri, 09 Jan 2026 20:50:19 GMT

U.S. pork exports continued to build momentum in October, led by a record performance in leading market Mexico, according to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF). While beef exports remained lower year-over-year, shipments rebounded to some degree in October, posting the largest totals since June.

Record-large shipments to Mexico fuel strong October pork exports

Pork exports totaled 264,657 metric tons (mt) in October, up 5% from a year ago, valued at $762.1 million (up 7%). Both volume and value were the largest since March, led by substantial growth in Mexico and year-over-year increases to Central America, Canada, Japan, South Korea and the Philippines. In addition to Mexico, October shipments were also record-large to Honduras and Guatemala.

January-October pork exports reached 2.43 million mt, just 2% below the record pace of 2024. Export value was also down 2% to $6.93 billion. The year-over-year difference is mostly due to a 20% decline in exports to China (which are mainly variety meats), where U.S. pork is subject to burdensome retaliatory duties.

Bright spots for October beef exports include Japan, Taiwan, Caribbean, Colombia

Beef exports totaled 93,448 mt in October, down 11% year-over-year but the largest since June and 16% above the low volume posted in September. Export value was also the highest since June at $759.5 million, down 12% from a year ago but 15% above September. October beef exports increased year-over-year to Japan, Taiwan, Canada, the ASEAN region and the Dominican Republic, while also jumping sharply to Colombia. But these gains were more than offset by lack of access to China, which has reduced exports to minimal volumes for the past several months. For markets other than China, October beef exports were up 5% year-over-year in volume and up 7% in value.

January-October beef exports totaled 949,471 mt, down 11% from the 2024 pace, while value was down 10% to $7.79 billion. When excluding China from these results, exports were down 3% in volume and just 1% in value compared to the first 10 months of 2024.

“The latest export data confirm what I consistently hear from customers across the world and from our international staff – that global demand for U.S. red meat remains robust, despite tight supplies and formidable market access barriers,” said USMEF President and CEO Dan Halstrom. “Obviously, regaining access for U.S. beef in China is our most urgent priority, as industry losses from this lockout are enormous. But we are also hopeful that ongoing trade negotiations will remove barriers in other destinations where consumers have a growing appetite for high-quality red meat.”

October lamb exports trend lower

Exports of U.S. lamb muscle cuts totaled 161 mt in October, down 12% year-over-year, while value fell 6% to $971,000. October shipments declined to the Caribbean but increased to Mexico and Central America. January-October exports were still up 40% year-over-year in volume (2,340 mt) and 27% higher in value ($12.65 million), led by growth in Mexico, Canada, the Bahamas, Trinidad and Tobago, Costa Rica and Panama.

A detailed summary of the January-October export results for U.S. pork, beef and lamb, including market-specific highlights, is available here .

New Dietary Guidelines Move Food Pyramid Closer to the Farm

Wed, 07 Jan 2026 20:43:25 GMT

The White House delivered a simple but clear message to Americans today: Eat real food.

“We are finally putting real food back at the center of the American diet. Real food that nourishes the body, restores health, fuels energy and builds strength,” says Secretary of Agriculture Brooke Rollins. “This pivot also leans into the abundant, affordable and healthy food supply already available from America’s incredible farmers and ranchers. By making milk, raising cattle and growing wholesome fruits, vegetables and grains, they hold the key to solving our national health crisis.”

In the “most significant reset of federal nutrition policy in decades,” the White House released the Dietary Guidelines for Americans, 2025–2030 . The updated pyramid inverts the 1992 USDA version by prioritizing:

Protein (1.2 to 1.6 grams of protein per kilogram of body weight per day, an increase from 0.8 grams)
Dairy and healthy fats as the foundation
Vegetables (3 servings per day)
Fruits (2 servings per day)

Unlike the old pyramid’s grain-heavy base and processed carbs, new recommendations limit whole grains to 2 to 4 servings per day and added sugars and highly processed oils should be avoided entirely.

Eat More Protein

Rollins says the previous dietary guidelines demonized protein in favor of carbohydrates.

“These guidelines reflect gold standard science by prioritizing high-quality, nutrient-dense protein foods in every meal,” Rollins says. “This includes a variety of animal sources, including eggs, poultry, seafood, and red meat, in addition to plant-sourced protein foods such as beans, peas, lentils, legumes, nuts, seeds and soy.”

To put the new protein recommendations into perspective, Sigrid Johannes, executive director of government affairs for the National Cattlemen’s Beef Association, says for folks who should be consuming 1.6 grams of protein per kilogram of body weight that’s a 100% increase in recommended daily protein intake.

Dairy’s Seat at the Table

Dairy emerged in a strong position under the new dietary guidelines, with federal nutrition guidance supporting dairy at all fat levels for the first time.

“One of the key messages they’re telling consumers is eat dairy and eat dairy at all fat levels — that’s whole milk, cheese and butter,” says Matt Herrick of the International Dairy Foods Association. He calls it “a significant watershed moment,” reflecting how many families currently eat and shop today.

Echoing Herrick’s perspective, National Milk Producers Federation President and CEO Gregg Doud adds by better recognizing both fat and protein, the guidelines give a fuller picture of dairy’s nutritional value.

“Not all fats are created equal, and because the guidelines acknowledge this, dairy’s benefits are better reflected in this iteration of the guidelines,” Doud says.

When it comes to protein, consumer demand is reshaping the category, with cottage cheese at its highest level since the 1980s because of the high-protein trend, Herrick notes.

“Consumers are looking at labels more than ever and trying to find cleaner, less processed foods. Dairy fits that bill. Most products have just a handful of ingredients, and they’re all high in protein. People are turning to protein for growth, energy and overall health, and we’re going to continue to see consumers look to dairy to fulfill their protein and healthy fats needs,” Herrick says.

The processing sector has grown alongside the rising demand for dairy, reflecting both increased production and changing consumer preferences. Roughly $8 billion has been invested in new processing facilities from 2022 to 2025, with another $11 billion expected through 2028.

“We’re going to continue to see investments in processing facilities — new plants, updated lines and more capacity — to meet growing consumer demand for dairy protein and healthy fats,” Herrick notes.

Eat More Meat and Poultry

When it comes to meat and poultry, Julie Anna Potts, Meat Institute President and CEO, says Secretary Rollins and Secretary Kennedy’s leadership have simplified the dietary guidelines making it clear meat is a protein powerhouse.

“Robust scientific evidence demonstrates that meat is a rich source of high-quality protein, essential vitamins and highly bioavailable minerals that support human health throughout the lifespan,” Potts says.

Kansas beef producer Marisa Kleysteuber describes the new “commonsense” dietary guidelines as “exciting and refreshing.”

“As beef producers we are blessed to work with a ruminant animal that can utilize Mother Nature’s production of cellulose from rain and sunshine and then convert it to one of the most nutrient rich proteins there is,” she says. “Whether the consumer is desiring an organic, grass fed or corn fed beef product, there are cattlemen and women all over the U.S. who put their heart into raising these cattle to produce a nutritious and delicious product that we have always believed in and now our leaders are standing behind the ranchers and farmers of America.”

Quintessentially American foods such as burgers, steaks, pork chops and Easter hams can remain a staple of American households, and the guidelines go so far as to recommend parents introduce nutrient-dense foods, including meat, early and continue focusing on “nutrient-dense foods such as protein foods” throughout childhood.

“America’s pork producers appreciate the 2025 dietary guidelines putting pork front and center on the plate. They took note of producer concerns and rightly gave pork and other high-protein, nutrient-dense and delicious meats their due when it comes to Americans’ health and dietary habits,” says Rob Brenneman , National Pork Producers Council president-elect and pork producer from Washington, Iowa.

Maddie Hokanson , a Minnesota pork producer and mother of two, says the new dietary guidelines’ strong emphasis on protein is a positive for the pork industry. She believes the new guidelines, paired with pork’s quality nutrition and versatility, bring together the perfect opportunity to increase pork consumption and demand in the U.S.

“As pig farmers, we are proud to produce a meat product that is packed with high-quality protein, while also being nutrient-dense with many essential vitamins and minerals,” Hokanson says. “As a parent to young children, I see both the physical and cognitive benefits of prioritizing protein in the diet at all ages, and I’m excited to see what the short- and long-term effects of this recommendation will be.”

Three Servings of Veggies and Two Servings of Fruit

Dairy and meat weren’t the only items at the top of the new dietary pyramid. Fresh fruits and vegetables were also given top billing.

“Diets rich in vegetables and fruits reduce disease risk more effectively than many drugs,” says Robert F Kennedy Jr., Secretary of Health.

The new dietary guidelines recommend three servings of vegetables and two servings of fruit per day. Like past editions of the dietary guidelines , the new guidelines recommend Americans eat “a variety of colorful, nutrient-dense vegetables and fruits” and advises whole produce items be eaten “in their original form.” Though not explicitly stated, the updated guidelines also call out “frozen, dried, or canned vegetables or fruits with no or very limited added sugars” as good options.

“Today’s dietary guidelines reinforce the critical role fruits and vegetables play in overall health,” says Mollie Van Lieu, International Fresh Produce Association vice president of nutrition and health, in the group’s response. “Scientific evidence consistently shows that fruits and vegetables should make up the majority of what people eat. The Administration’s focus on whole foods is an opportunity to increase fruit and vegetable intake, as they are the most nutrient-dense foods available.”

Rollins Teases Plan to Expand Real Food Retail Accessibility

There was more than the new dietary guidelines announced at the press event. Rollins mentioned upcoming changes at retail she says would increase the accessibility of whole, healthy foods to those in food deserts.

“Soon, USDA will finalize our stocking standards,” she says, explaining retailers that take SNAP benefits are bound by the stocking standards. “Very soon we will be finalizing that rule that will mandate all 250,000 retailers in America to double the type of staple foods they provide for America’s SNAP households. This means healthier options will be in reach for all American families, regardless of circumstance, at levels never seen before in our country.”

Grains and Oilseed Industry Focuses on Positives

In terms of grains, in its guidance USDA recommends Americans “focus on whole grains, while sharply reducing refined carbohydrates.” The National Association of Wheat Growers (NAWG) shared mixed reactions to the changes.

“We appreciate the continued recognition of whole grains as an essential part of Americans’ diets,” said a spokesperson with NAWG in a statement to Farm Journal. “However, we are concerned that some portions of the new guidelines around grains and wheat are unintentionally confusing. Wheat, wheat flour, and foods made from wheat have been nutrient-rich, life-sustaining staples for tens of thousands of years and deserve clear, continued support as a central part of our nation’s diet.”

The American Soybean Association (ASA) focuses on the positives saying it highlights the importance of increased protein consumption, including plant-based proteins, such as soy-based foods. They also emphasize prioritizing healthy fats, including oils rich in essential fatty acids like soybean oil.

ASA says an addendum continues to call into question the process of soybean oil extraction, which it says is scientifically proven to be safe for human health.

“Soybean oil and soy protein play a critical role in the health and nutrition of Americans,” says Scott Metzger, ASA president and Ohio farmer, in a press release. “We remain deeply concerned by the rhetoric and selectively cited studies regarding the health and safety of soybean oil in DGA supporting material.”

Metzger says soybean growers will continue to work with the administration and educate MAHA commission leadership on the health benefits of soy-based foods and soybean oil.

The National Oilseed Processors Association (NOPA) echoed those concern: “Vegetable oils, or “seed oils” as they’re sometimes referred to, are a significant provider of essential fatty acids and remain a safe and cost-effective source of dietary fats in the American diet, as they are globally,” said a NOPA press release. “However, some appendices rely on a narrow evidence base with limited citations, which is concerning given the administration’s rhetoric questioning the safety of certain vegetable oils despite an established scientific consensus.”

NOPA also argues oilseeds support the production of affordable meat, dairy and eggs as meal produced from oilseeds are a key component of livestock diets.

These Half-Dozen U.S. Ag Trade Missions Aim To Diversify Global Demand

Wed, 31 Dec 2025 16:46:09 GMT

Trump’s USDA team has announced its agribusiness trade missions for the year ahead.

“Our team certainly plays an important role in generating demand overseas for the products,” says Luke Lindberg, USDA undersecretary for trade and foreign agricultural affairs.

Lindberg points to a three-point plan Agriculture Secretary Brooke Rollins’ team is deploying:

Get better trade agreements.
Build willing buyer and willing seller relationships.
Hold trading partners accountable.

According to Lindberg, the goal is it “helps to cultivate, it helps to diversify, so we’re not solely focused on one or two key buyers. I think if you go to many business owners and ask them, would you rather have one buyer that buys 80% of your products or would you rather have some diversification to lots of buyers who have ups and downs of their own, I think many of them would say they prefer the diversification model.”

So far, six agribusiness trade missions have been announced for 2026 with the goal of growing global markets, increasing exports and strengthening the agricultural economy.

The six mission destinations, and potential agricultural focus areas, include the following.

1. February 2026, Jakarta, Indonesia

Since 2020, annual U.S. ag exports to Indonesia have hovered between $2.75 billion and $3.25 billion. Overall, it’s the 11^th largest trade partner for U.S. ag goods.

Indonesia is the fourth-largest market for U.S. soybeans following China, the European Union and Mexico. According to U.S. Census Bureau trade data, in 2024 Indonesia imported from the U.S. $1.2 billion in soybeans, $198 million in wheat and $139 million in cotton. This past July, the Indonesia private sector and the U.S. wheat industry signed a memorandum committing to purchasing at least 1 million metric tons of U.S. wheat between 2026 and 2030 plus a minimum of 800,000 metric tons of wheat in 2025 (prorated).

The Trump administration has worked to address long-standing barriers to U.S. agricultural trade and expanding market access into Indonesia with a trade agreement eliminating tariffs on more than 99% of U.S. products.

2. April 2026, Manila, Philippines

U.S. ag exports to the Philippines have more than doubled since 2010. In 2024, the total value was $3.5 billion, making it the ninth-largest customer for U.S. ag trade.

With limited domestic production, the Philippines imports nearly all of its dairy products, and specifically $365 million comes from the U.S. Poultry exports to the Philippines totaled $187 million, with a majority of that in frozen chicken leg quarters.

The U.S. gained market share for ethanol imports into the Philippines, having doubled volumes in 2024 with a value of $138 million.

Beef and beef products are the sixth-largest group of ag products the Philippines imports from the U.S. This category has also experienced recent growth by increasing 58% from 2023 to 2024. The U.S. is second to Brazil in market share for beef imported into the Philippines.

In 2024, the Philippines imported $120 million of pork and pork products from the U.S. The country’s local supply has been declining because of African Swine Fever.

According to an announcement in July, the Trump administration said the Philippines will charge zero tariffs for U.S. exports into their market, while the Philippines will pay 19% tariffs to the U.S.

3. May 2026, Istanbul, Turkey

According to USDA analysis, Turkey has grown its strength as an importer of raw materials and then reexported finished products. This includes importing wheat for flour and cotton for apparel.

Because of its geographic location, Turkey has also grown as a strategic regional transshipment hub, connecting U.S. exporters with trade partners across the Caucasus region.

In September, Turkey lifted its retaliatory tariffs on some U.S. ag products: rice, tree nuts, distilled spirits and more. The Trump administration says a focus for the upcoming agribusiness trade mission will be to address nontariff barriers to trade, which includes import bans on U.S. animal protein.

4. August 2026, Australia and New Zealand

The Trump administration says its trade breakthroughs with Australia will give greater access to U.S. beef exporters. The U.S.-Australia Free Trade Agreement is structured to give comprehensive duty-free market access.

Other protein sectors have significant trade established with Australia. In 2024, $328 million worth of U.S. pork and pork products were imported. And $173 million of U.S. dairy products were brought into the country.

New Zealand imported $520 million worth of U.S. ag goods, including: soybean meal, dairy ingredients (lactose and whey), fresh fruit and distiller’s dried grains.

5. September 2026, Saudi Arabia

This agribusiness trade mission will focus on technical issues and nontariff barriers. Saudi Arabia is the 23^rd largest ag export market for the U.S., and it is a gateway to the $3 billion market for U.S. ag goods that is the Cooperation Council for the Arab States of the Gulf.

Over the past 10 years, the country has increased its imports of U.S. hay by 540% to its recent total of $152 million in 2024.

Corn, tree nuts and rice are also key ag goods exported from the U.S. to Saudi Arabia, totaling $239 million, $169 million and $123 million, respectively.

6. November 2026, Vietnam

USDA says this trade mission will focus on preferential access for specialty cheese and meats as well as improved market access for U.S. peaches and nectarines.

U.S. ag exports to the country peaked in 2018 at $4 billion and in 2023 were around $3.1 billion. Ranked from highest value to smallest, the top five ag products exported from the U.S. into Vietnam in 2023 were: cotton, soybeans, distillers grains, soybean meal and tree nuts.

For meat and meat products, the key prospects include frozen/chilled beef (boneless and bone-in), frozen chicken (leg quarters, legs and paws), and turkey.

Dairy could be a growth market for U.S. exports into Vietnam as nonfat dried milk powder has led the segment to total $146 million of imports in 2023. Fresh cheese (for foodservice/restaurants) is in demand by younger generations despite not being part of a traditional diet in the country.

USDA also points to fresh fruit as a growth category for the country, namely apples, cherries and grapes.

Total Meat Supplies End Year on High Note

Wed, 31 Dec 2025 14:05:30 GMT

Total meat production surged in December, with production of all major meat species higher than the year before. It was a sharp contrast to the rest of the year, in which less beef and pork were produced than in 2024, reports David Anderson, Texas A&M Extension economist in a recent Southern Ag Today e-newsletter .

Red meat production, led by beef and pork, normally increases seasonally, from summer to fall.

(USDA-AMS & USDA-NASS, Livestock Marketing Information Center )

This year was no exception as both increased seasonally over that period. Beef and pork production in December were 0.5% and 3.9% larger than in December 2024, respectively. Larger December beef production may surprise some, given the talk all year of tighter beef supplies, but steer dressed weights surged to new record highs, over 980 lb. per head, leading to larger beef production. Heavier barrow and gilt dressed weights than a year ago helped boost pork production, as well.

For the year, red meat production was 1.9% less, about 1 billion lb., than in 2024. Beef production was down about 3.3%, and pork production was almost 0.5% smaller. About 1% more lamb was produced in 2025.

For the third consecutive year, more pork than beef was produced.

Poultry Production

(USDA-AMS & USDA-NASS, Livestock Marketing Information Center )

While red meat production declined, young chickens (broilers) expanded its share of total meat production. Broiler and turkey production increased 4.0% and 8.4%, respectively, in December compared to last December. Less expensive feed and higher wholesale broiler meat prices earlier in the year contributed profits to fuel increased production.

The late increase in turkey production might be considered “too little, too late” for the whole bird market since it was after Thanksgiving, and it followed on the heels of increasing production in the second half of the year.

For the year, 3.5% (1.9 billion lb.) more broiler meat was produced than in 2024. Turkey production was down about 122 million lb. On balance, increasing poultry production offset declining red meat production, leading to an increase in total meat production of about 800 million lb.

(USDA-AMS & USDA-NASS, Livestock Marketing Information Center )

The new year should bring more poultry production from both broilers and turkeys. Beef production will continue to decline, and pork may see a little increase in production.

I was asked recently if we are “running out of meat” during a discussion of declining beef production and high prices. The quick and correct answer is “no!” But, production market shares are changing.

A note on data: this article uses weekly meat and poultry production. In much of our agricultural data, weeks don’t equal months. The first day of a month may fall mid-week and end mid-week so that data for a week’s production will include some in one month and some in another. But, the monthly data released by USDA won’t dramatically affect the discussion above.

FSIS Releases Updated Guidelines for Verification of U.S.-Origin Label Claims

Thu, 11 Dec 2025 20:40:11 GMT

USDA’s Food Safety and Inspection Service (FSIS) issued a directive for inspection program personnel (IPP) Dec. 10 that provides instructions for label verification of voluntary U.S.-origin claims.

As of Jan. 1, 2026, establishments that use a U.S.-origin claim on FSIS-regulated products will need to maintain and provide the agency access to documentation that demonstrates how the product meets the regulatory criteria for use of the claim.

FSIS published the final rule, “Voluntary Labeling of FSIS-Regulated Products with U.S.-Origin Claims,” in March 2024, amending the regulations to define the conditions under which the labeling of meat and poultry products may bear voluntary label claims indicating that the product is of U.S. origin.

The final rule also clarified requirements for voluntary state-origin claims. FSIS said it will initially focus verification efforts on “Product of USA” and “Made in the USA” claims beginning in January. FSIS may issue further instructions for state-origin claims in a future revision of the directive.

In addition to the directive, FSIS provided an updated guideline for label approval designed to prevent the introduction of adulterated or misbranded products into commerce. Labeling and Program Delivery Staff (LPDS) will implement a prior label approval system for labels intended to be used on federally inspected meat, poultry and egg products, including imported products. Without approved labels, meat, poultry and egg products may not be sold, offered for sale, or otherwise distributed in commerce.

Changes from the Previous Version

This guideline, dated December 2025, replaces the previous version dated March 2024. FSIS says it will update this guideline as necessary when new information becomes available.

This version incorporates the following changes:

Adds clarification to the section “Geographic Claims on Labels.”
Adds information and examples to the section “‘Product of USA,’ ‘Made in the USA’ and Other Voluntary U.S.-Origin Claims” that provides clarification on the requirements for the voluntary U.S.-origin label claims, “Product of USA” and “Made in the USA.”
Adds information and examples to the section “Factual Claims Other than ‘Product of USA’ and ‘Made in the USA.’”
Adds an example to the section “Required Documentation to Support U.S.-Origin Claims.”
Updates Appendix 9 to provide clarification about the impact of the final rule “Voluntary Labeling of FSIS-Regulated Products with U.S.-Origin Claims” on different types of state endorsement program logos.

The guidelines also confirmed that the meaning of “raised” is from birth to slaughter, and the term “harvested” may be used to mean slaughtered. In addition, FSIS says the U.S. origin requirements do not apply to sub-ingredients.

Upcoming Webinars on the Voluntary “Product of USA” Labeling Claim

To assist industry and state partners in understanding the new requirements, FSIS plans to host two informational webinars: one for industry stakeholders and the other for state government officials.

Visit the Voluntary “Product of USA” Labeling Claim Webinars 2025 event page on the FSIS website for event details. FSIS encourages all interested establishments, state inspection program officials, and trade associations to attend the appropriate session.

Industry stakeholder webinar: Dec. 15, 1-2 p.m. ET
State government official webinar: Dec. 16, 1-2 p.m. ET

The webinars will cover updated guidance and offer an opportunity for stakeholders to ask questions. An updated guidance document will be available in the Federal Register and additional background information on the webinars will be posted to the FSIS events page next week. These materials will provide additional clarity on eligibility, documentation and compliance expectations for establishments choosing to use the revised claim.

Farmers Need the Certainty Provided Under USMCA More Than Ever, Lawmakers Say

Tue, 25 Nov 2025 15:31:32 GMT

The benefits of the United States-Mexico-Canada Agreement (USMCA) are hard to deny. Kenneth Smith Ramos, a former lead negotiator for the Mexican government who was deeply involved in the negotiation and ratification of USMCA, discussed the mutual benefits USMCA has delivered for the agricultural sectors in both the U.S. and Mexico during the recent USMEF Strategic Planning Conference. Not only has the agreement enhanced food security in both countries, but he said it has also bolstered the profitability of many agricultural sectors through free trade.

The U.S., Canada and Mexico are scheduled for a joint review of the trade agreement in July. Smith, who is now a partner in the regulatory and trade consulting firm AGON, says the possible outcomes of the USMCA review range from a very limited review to the threat of “rupture” if the agreement is reopened and the U.S. threatens to withdraw. He said he anticipates something in between, with portions of USMCA – some of which may be contentious – opened up for renegotiation.

“We see a complex USMCA review, but we do not see a scenario where there is an imminent collapse of the agreement,” Smith said during the conference. “There will be turbulence, but we do not see the plane crashing.”

Smith added that it is critical for the U.S., Mexican and Canadian agricultural sectors to remain vigilant in explaining the benefits of USMCA and the importance of maintaining it as a trilateral pact.

Much Needed Certainty

Congressional Agriculture Trade Caucus cochairs Reps. Jim Costa (D-CA), Dusty Johnson (R-SD), Jimmy Panetta (D-CA), and Adrian Smith (R-NE) led more than 100 members of the House of Representatives in urging the Office of the U.S. Trade Representative to “carefully” examine changes to USMCA.

“USMCA was truly a landmark agreement for American Agriculture when it entered force, and its positive impact on U.S. agriculture has yet to reach its maximum benefit,” the members wrote. “At a time when economic challenges threaten the livelihood of family farms, producers need the certainty provided under USMCA more than ever.”

In the Nov. 20 letter to USTR Ambassador Jamieson Greer, the lawmakers said the outcome of the review should advance American agriculture and food production. They asked the trade agency to “work closely with Congress and consider the significant positive impact North American trade has on our communities. Any changes to the agreement should be carefully examined to ensure U.S. agriculture is not negatively impacted.”

Lawmakers pointed out that USMCA streamlined compliance measures and harmonized regulations, thereby generating cost savings for U.S. farmers, producers, and ranchers. In 2024, the U.S. was the world’s largest agricultural exporter, with total ag exports valued at $176 billion.

“The agriculture section of the USMCA provides much needed certainty within North America through its tough and effective rules on sanitary and phytosanitary measures, agricultural biotechnology, intellectual property, and technical barriers to trade,” the letter said. “U.S. agricultural exporters depend on the binding nature of these provisions to access our closest markets and make sales, which has directly benefited the farmers, ranchers, and producers that we represent. Further, these rules-based, science-driven commitments set a strong example for other trading partners hoping to achieve similar access to the U.S. market.”

Earlier this month, the National Pork Producers Council and more than 125 agriculture and food organizations also urged USTR to be cautious in making changes to USMCA, which they said has facilitated and streamlined the flow of commerce throughout the three countries. The positive impact USMCA has had on U.S. agriculture, they added, “has yet to reach its maximum benefit. At a time when economic challenges threaten the livelihood of family farms, producers need the certainty provided under USMCA more than ever.”

“U.S. pork producers export over 25% of their pork,” NPPC noted in Capital Update. “With Mexico and Canada as their first and fourth largest export markets, respectively, USMCA has provided continuity and removed market uncertainty in those markets.”

Gregg Doud, president and CEO of the National Milk Producers Federation pointed out that USMCA has delivered real value for America’s dairy farmers.

“While several dairy compliance issues remain to be addressed in the 2026 Joint Review, the duty-free trade into Mexico that USMCA preserved has allowed U.S. dairy exporters to partner with Mexico to meet growing demand,” Doud said.

Read More:
No Trade Agreement Can Boast the Success of USMCA, The Meat Institute Says

Pork Exports Remain Strong in August; Beef Decline Continues

Thu, 20 Nov 2025 18:21:39 GMT

USDA has released August red meat export data, which was delayed due to the lengthy government shutdown. As compiled by the U.S. Meat Export Federation (USMEF), August data showed a relatively strong performance for U.S. pork exports. But beef exports were sharply lower than a year ago, impacted heavily by an impasse with China that has effectively locked U.S. beef out of the world’s largest import market.

August pork exports totaled 236,311 metric tons (mt), down 1% from a year ago, valued at $685.9 million (down 2%). August exports were bolstered by another remarkable performance by leading market Mexico, where shipments climbed 8% from a year ago to 102,790 mt, the fifth largest volume on record. Export value reached $252.3 million, up 9% and the second highest on record, trailing only December 2024.

For January through August, pork exports were 3% below last year’s record pace in both volume (1.93 million mt) and value ($5.48 billion). This gap is mostly attributable to lower exports to China, where U.S. pork faces retaliatory tariffs. This situation was especially disruptive in the spring months, when tariffs imposed by the U.S. and China temporarily escalated and there was growing uncertainty about the continued eligibility of U.S. plants. While this situation has since stabilized, China’s total tariff on U.S. pork and most pork variety meat had been 57% until Nov. 10, when it was reduced to 47%.

August beef exports totaled 83,388 mt, down 19% from a year ago and the lowest since June 2020. Export value fell 18% to $695.5 million, the lowest since February 2021. While exports to China plummeted, shipments were fairly steady to leading market South Korea and trended higher than a year ago to the Caribbean and Central and South America.

For January through August, beef exports were 9.5% below last year at 775,188 mt, while value declined 9% to $6.37 billion.

Mexico and Central America continue to shine for U.S. pork

Pork exports to Mexico continue to reach new heights in 2025, with January-August shipments climbing 3% above last year’s record pace in volume (781,605 mt) and 6% higher in value ($1.78 billion). The leading destination for U.S. pork is increasingly competitive, with Brazil’s pork shipments to Mexico (through October) increasing 64% from a year ago to nearly 64,000 mt. However, Brazil still captured less than 5% market share, while U.S. market share is about 80%.

August pork exports to Central America also trended higher, keeping shipments to the region on a record pace. Through August, pork exports to Central America totaled 118,257 mt, up 22% from last year’s record. Value soared 25% to $377.5 million, led by robust growth in Honduras, Guatemala and Costa Rica.

Pork exports to Colombia took a step back in August, falling 29% from last year’s very robust totals in both volume (9,418 mt) and value ($28 million). But January-August shipments to Colombia were still on a record pace, increasing 9% to 85,707 mt, valued at $245.4 million (up 11%).

Among other markets, August pork exports trended higher than a year ago to Korea, the Caribbean, Australia and the Philippines. Shipments were below last year to China, Japan, Canada, Taiwan and Hong Kong.

Pork export value equated to $67.74 per head slaughtered in August, up 5% from a year ago, while the January-August average was $65.55 per head, down 1%. Exports accounted for 31% of total August pork production, up two full percentage points from a year ago. For muscle cuts only, the ratio exported was about one percentage point higher at 26.3%. For January through August, exports accounted for just under 30% of total production, down slightly from a year ago. The ratio of muscle cuts exported was steady at 26.1%.

Some bright spots for beef, but impasse with China weighs heavily on exports

With U.S. beef facing a multi-layered lockout in China, export results have worsened throughout 2025 as supplies of eligible product were depleted and more plants were suspended in June and August. Exports sank to just 862 mt in August, down 94% from a year ago. For January through August, exports to China were 52% below last year in volume (56,494 mt) and 53% lower in value ($484.2 million). The accumulated decline in exports for January through October is estimated at $832 million, as September and October exports are also certain to be minimal. As USMEF has previously reported, China has failed to renew registrations for the vast majority of U.S. beef plants and cold storage facilities. But renewing these registrations is just one of the steps necessary to restore access for U.S. beef in China, where 16 U.S. plants have been suspended since June and 30 facilities have been suspended since 2022. For China to return to its commitments under the U.S.-China Phase One Agreement, it must address all of the barriers obstructing access for U.S. beef.

August beef exports to leading market Korea were slightly below last year in volume, falling 1.5% to 16,823 mt. But export value still increased 3% to $168 million. For January through August, exports to Korea increased 8% from a year ago in volume (162,907 mt) and 9% in value ($1.55 billion).

Beef exports to Central America posted another strong performance in August, climbing 5% from a year ago to 1,512 mt, while value soared 50% to $17 million. Led by robust growth in Guatemala and Costa Rica, January-August beef exports to the region are on a record pace, reaching 14,520 mt, up 6% from a year ago, while value climbed 34% to $134.2 million.

Among other markets, August beef exports trended higher than a year ago to the Caribbean region, led by growth in the Dominican Republic, Bahamas and Jamaica, and to South America, led by growth in Chile (where exports have been above year-ago levels in each of the past six months) and a rebound in Colombia. Exports were also higher to Hong Kong, the Philippines, Vietnam, Europe and Morocco, but trended lower to Japan, Mexico, Canada, Taiwan and the Middle East.

Beef export value equated to $372.10 per head of fed slaughter in August, down 5% from a year ago. The January-August average was $400.16 per head, down 3.5% from the same period last year. Exports accounted for 12.1% of total August beef production and 9.8% for muscle cuts only – each down about one percentage point from a year ago. The January-August ratios were 13.1% of total production and 11% for muscle cuts, down from 13.9% and 11.6%, respectively, during the same period last year.

Full January-August export results for U.S. pork, beef and lamb are available from USMEF’s statistics web page .

How Much is the Meat and Poultry Industry Worth to the U.S. Economy?

Thu, 20 Nov 2025 19:39:54 GMT

A new economic study shows the meat and poultry processing industry contributes $57.3 billion to the U.S. economy and provides 584,000 jobs. The entire meat and poultry industry, including livestock production, animal feed, equipment manufacturing, transportation and more contributes $347.7 billion in value to the nation, supporting 3.2 million jobs.

“The meat and poultry industry is a critical and growing part of the U.S. economy, and one that has outsized importance to rural economies,” Meat Institute president and CEO Julie Anna Potts said in a release. “Our member companies are often the biggest employers in their rural communities, and their impact goes beyond jobs. In addition to the taxes they pay, they invest in their communities with generous donations of food and make financial and other irreplaceable contributions to local infrastructure like housing, community spaces, schools, and childcare.”

The Meat Institute commissioned Decision Innovation Solutions to conduct the economic contribution study .

Through indirect and induced effects, the meat and poultry processing industry generates significant economic activity in other industries, such as livestock and poultry production, animal feed manufacturing, grain and oilseed production, truck and rail transportation, equipment manufacturing, and many more, the study notes. After accounting for these indirect and induced effects, the total economic contribution of the U.S. meat and poultry processing industry is:

More than 3.2 million jobs
$347.7 billion in value added
$205.3 billion in labor income
$911.7 billion in total sales (output)
$77.0 billion in local, state, and federal taxes

A State by State Breakdown

The economic contribution of the meat and poultry processing industry was also estimated for each state and federal congressional district as a part of the study.

“While the meat and poultry processing industry drives some economic activity in every state and nearly every district, some regions of the U.S. consistently rank at or near the top of the reported economic measures,” the report says. “Texas, Nebraska, Iowa, Georgia, North Carolina, Kansas, California, and Arkansas are among the top-ranking states. Nebraska-3, Iowa-4, Texas-13, Kansas-1, Minnesota-1, and Arkansas-3 are among the congressional districts with the greatest amount of economic activity resulting from the meat and poultry processing industry.”

Meat slaughter and processing occurs in every state. The map above contains a state-by-state breakdown of cattle, hog and poultry slaughter and processing facilities. Note that the count of facilities by state includes those that process and/or slaughter single or multiple species; however, each facility is counted only once, ensuring no duplication. Minnesota ranks as the top state with slaughter and processing facilities at 293 and Nevada has the fewest number of facilities at three. Many of these facilities are small or very small and are considered to slaughter and process multiple species, the study says. Larger facilities often only slaughter and/or process a single species and account for approximately 3% of facilities.

Meat processing facilities for pork, beef and poultry are located all throughout the U.S., positioning themselves in areas that can supply steady flows of livestock and poultry for slaughter and/or processing. Midwestern states like Iowa and Minnesota that slaughter large volumes of livestock and poultry annually have more facilities relative to other states, like Nevada, that slaughter significantly smaller volumes of livestock and poultry annually, and similarly, have very few facilities.

“America’s meat and poultry processing industry is an important driver of economic activity throughout the nation,” the study says. “Through sales to and purchases from a wide variety of industries, livestock and poultry processors contribute greatly to both their local economies as well as the national economy. Given the increasing national and worldwide demand for food broadly and protein specifically, it is expected that the meat and poultry processing industry will continue to contribute to the economic growth and wellbeing of the U.S.”

Read the full study here.

Jay Theiler Elected Chairman of the U.S. Meat Export Federation

Wed, 19 Nov 2025 16:07:38 GMT

Jay Theiler, executive vice president of corporate affairs for Agri Beef Company, was elected chairman of the U.S. Meat Export Federation (USMEF) during the USMEF Strategic Planning Conference on Nov. 14. Theiler, based in Boise, Idaho, will serve as chairman for the 2025-26 term.

During the conference, Theiler recalled his early days with Agri Beef, when the company came to realize that it could not maximize the value of each head of livestock processed by selling product only in the Pacific Northwest, or even in the entire U.S.

“To get maximum value, we had to go to the international markets and include them in our sales,” Theiler said. “I did a lot of overseas trips in the early 2000s and many subsequent trips that laid the foundation for our success. When we traveled to Japan, Korea, China, Taiwan and Southeast Asia, we would meet with USMEF staff, who would paint a landscape of the distributors in the market and help us set up appointments and meetings. USMEF was really an integral part of our company story and our brand story. And I tell you this today because it may serve as an inspiration for others on how to grow your business and how USMEF can help.”

Looking forward, Theiler said differentiating the quality of U.S. red meat is essential to continued expansion of the global customer base.

“The world doesn’t just buy U.S. meat because it’s available – they buy it because it’s exceptional,” he said. “Our U.S. red meat brand means something – it is the gold standard for quality, taste, safety, sustainability and reliability. Our beef, pork and lamb is sought out as incomes around the world grow. But we can’t take this for granted and we must continue to invest in international marketing, especially as our global competitors increase their quality and aim to compete with us.”

While emphasizing the need to diversify export destinations, Theiler also noted the importance of defending hard-earned market share with established trading partners.

“We cannot take our long-standing partners for granted,” Theiler said. “Markets like Japan, South Korea, Taiwan and Mexico are vital and have been reliable trading partners for decades. We must continue to protect and strengthen those relationships, and we must keep earning their confidence and trust.”

Theiler succeeds Steve Hanson, a rancher and cattle feeder from southwestern Nebraska, as USMEF chair. The USMEF chair-elect for the coming year is Dave Bruntz, who raises corn and soybeans and feeds cattle in southeastern Nebraska. Bruntz is a past president of the Nebraska Corn Board and Nebraska Cattlemen. The USMEF vice chair is Darin Parker, director of Salt Lake City-based exporter/distributor PMI Foods. The newest USMEF officer is Secretary-Treasurer Ross Havens, a cattle producer who serves as marketing coordinator for Nichols Farms in Bridgewater, Iowa.

It's Time to Tackle Technical Market Access Barriers to Trade

Wed, 19 Nov 2025 16:08:58 GMT

What could emerge as a result of reciprocal trade agreements and frameworks announced by the Trump administration? Experts said they are optimistic about additional export opportunities in Europe and Southeast Asia (ASEAN) if trade barriers ‒ tariff and non-tariff ‒ are addressed.

U.S. Meat Export Federation (USMEF) Vice President of Economic Analysis Erin Borror moderated a panel during the recent USMEF Strategic Planning Conference on Nov. 14 with Jihae Yang, vice president of Asia Pacific, Director of Export and Technical Services Courtney Heller, and Jim Remcheck, director of export services. Borror and the panelists agreed there’s an array of trade barriers that continue to prevent the red meat industry from reaching its trade potential in specific markets within those regions.

“In the EU, we’re still working on all of the trade issues that fall outside of the hormone ban that really shut things down back in 1989,” Heller said. “As we began working with the Trump administration, we detailed all the extra requirements that need removed to ease the process inside the packing plant, through labeling and putting product in containers to ship to the EU. And this is product that is raised specifically for the EU or the UK. It’s highly specialized and costs at least $100 extra per head, or if we’re talking about pork, about $60 more. So it’s very difficult to send it anywhere else and get the same return on that investment.”

U.S. beef faces tariff disadvantages in the ASEAN region because Australia and New Zealand, along with some other suppliers, have free trade agreements throughout the region. The U.S. also faces a host of non-tariff barriers.

“We have to chip away and tackle some of these technical market access barriers to trade that are really hindering our opportunities,” Remcheck said. “The single greatest barrier we face is the facility-by-facility approval and registration process. That’s sort of an overarching, cross-cutting issue that we see throughout the region, and the primary thing keeping us from reaching our market potential.”

Protectionism Roadblock in the ASEAN Region
Protectionism is a serious problem in the ASEAN, Yang explained. One example is how import permit processes can be abused to help protect local producers. Two other aspects that hinder market development efforts in the region are cold chain infrastructure and limited financial capacities of importers.

U.S. red meat opportunities and several promotional initiatives are contributing to the industry’s market development progress in the ASEAN region, Yang added.

“You may remember that we had only two people on staff 25 years ago, and now we have 12 people in the region,” Yang said. “That demonstrates how much we are penetrating into the market and developing our own programs to address market needs. Our strategy is supply chain development, not just in the foodservice sector, but also including distributors, retailers and further processors. The demand is there and our staff is there, working to build close working relationships with key trade partners.”

Cantinas Campaign Adds a Little Spice to Mexico Meat Promotions

Wed, 12 Nov 2025 15:32:18 GMT

Variety meats are popular in cantinas, or casual dining restaurants, in the central part of Mexico. That’s why the U.S. Meat Export Federation (USMEF) is finding creative ways to promote pork and beef variety meat items to bars and casual restaurants in Mexico as an affordable appetizer and snack option that will appeal to their customers.

“Variety meat exports provide critical returns for U.S. pork and beef producers, and Mexico is a leading destination for these products,” USMEF says.

USMEF’s marketing campaign, known as Cantina Vibes, has expanded to the northern part of the country because of the success in central Mexico. In northern Mexico, consumers are less familiar with variety meat dishes, but are attracted to the lower cost, high quality, U.S. pork and beef.

“When we talk about variety meats in pork, we talk about jowl, ears, brains, snout, stomach, etc. In beef, we are promoting small intestine, also liver and sweetbread,” says Rigoberto Treviño, trade manager for USMEF Mexico. “For example, with the pork snout, we are doing tacos, sopes, tostadas. So, it’s different cantina dishes with variety meat.”

Sweebread Taco

(USMEF)

Mexico is the leading volume destination for U.S. beef variety meat exports, totaling 124,000 metric tons last year. It is second only to China for pork variety meat exports, with shipments in 2024 topping 160,000 metric tons.

Treviño says U.S. pork and beef offer “really good quality” and amazing consistency. Plus, it is very affordable for the cantinas.

“Not all variety meats are affordable,” he points out. “I know that sweetbreads are a little bit more expensive. But the small intestine or pork stomach and pork snout are very affordable. You can have a pork jowl taco or a pork jowl sope with guacamole for about, a dollar. It’s very affordable, and it’s very important for those kinds of restaurants and casual dining.”

No Trade Agreement Can Boast the Success of USMCA, The Meat Institute Says

Mon, 03 Nov 2025 21:13:19 GMT

The Meat Institute is calling on the Trump administration to renew the U.S.-Mexico-Canada Agreement (USMCA) for its benefits to American meat and poultry companies and the entire U.S. animal protein value chain.

“USMCA has been a boon for the American meat, livestock and poultry sector, along with the broader American food and agriculture economy and ancillary industries,” said Julie Anna Potts, The Meat Institute president and CEO, in a news release. “It has provided steady income to American farmers, ranchers, and meat and poultry exporters; it has created jobs for American truck drivers, ports, and transportation companies; it has strengthened American food retail and food service establishments; and it has accomplished all of this through transparent rules that allow American businesses to proactively plan supply chains and develop durable customer relationships.”

USMCA entered into force on July 1, 2020, substituting the North America Free Trade Agreement (NAFTA) to create more balanced, reciprocal trade supporting high-paying jobs for Americans and grow the North American economy, according to the Office of the United States Trade Representative (USTR) .

“The domestic U.S. meat and poultry industry’s long-term economic viability, though, depends on robust international trade, particularly as domestic per capita consumption of meat and poultry remains stable, and 95% of consumers live outside the U.S,” The Meat Institute wrote in comments submitted to the USTR on Nov. 3. “International trade is, therefore, vital to the long-term strength of the U.S. meat and poultry industry, the American workers it supports, and the rural and farm communities it sustains.”

In 2024, U.S. meat and poultry exports exceeded $24.6 billion. Meat and poultry product exports to Canada and Mexico accounted for $7.5 billion of that total. Annually, approximately 14% of U.S. beef production, 15% of U.S. poultry production and 25% of U.S. pork production are exported, the organization noted. As well, exports add value to every animal produced, and in turn, increase demand for U.S. corn and soybeans.

“The Trump Administration’s America First Trade Policy Agenda has reinvigorated American trade policy and has reasserted American leadership to advance U.S. meat, poultry, food, and agriculture trade in a manner that revitalizes our farm communities and supports broad-based economic growth. President Trump’s negotiation of the USMCA during his first term resulted in the world’s gold-standard trade agreement,” the letter said. “Thanks to President Trump’s leadership, USMCA has bolstered U.S. meat, poultry, and livestock trade, has led to increased market integration in North America, and must be preserved without significant changes that would disrupt the U.S. meat and poultry industry’s substantial access to the Canadian and Mexican markets.”

The Meat Institute says it’s clear USMCA’s access terms – zero tariffs on most meat, poultry and livestock trade – have underpinned American economic and job growth, particularly in rural and farm communities across the U.S.

“No other trade agreement can boast the same success,” Potts said. “President Trump deserves enormous credit for this extraordinary achievement.”

See The Meat Institute’s full comments in response to the U.S. Trade Representative’s (USTR) “Request for Comments on the Operation of the Agreement Between the United States of America, the United Mexican States, and Canada.”

Smithfield Foods' Quarterly Sales, Profit Rise on Steady Demand for Meat

Tue, 28 Oct 2025 13:24:29 GMT

Smithfield Foods, the biggest U.S. pork processor, reported increased quarterly revenue and profits on Tuesday as sales prices climbed.

The company, a majority-owned subsidiary of Hong Kong-based WH Group 0288.HK, raised the midpoint of its annual profit forecast range, sending its shares up 2.7% in early trading.

Smithfield said average sales prices for its packaged meat, including bacon, sausage and hot dogs, climbed 9.2%, while prices for its fresh pork products jumped 12% due to lower U.S. production and strong demand from consumers. Sales volumes were steady, according to the company.

The company, which owns some hogs and buys others to process, has seen higher hog prices, CEO Shane Smith told analysts on a conference call.

TOTAL SALES UP 12.4%

The U.S. hog herd was 1% smaller at the start of September, compared with a year earlier, according to U.S. government data.

“The increase in average sales price was primarily due to higher raw material costs,” Smithfield said in a regulatory filing.

Smithfield’s total sales increased 12.4% to $3.75 billion in the quarter ended September 28, compared with a year earlier. It earned quarterly profit of 58 cents per share on an adjusted basis from continuing operations, compared with 53 cents a year earlier.

The meatpacker raised its outlook for annual adjusted operating profit between $1.23 billion and $1.33 billion, compared with its prior forecast of $1.15 billion to $1.35 billion.

OPERATING PROFIT DOWN 5.7%

Smithfield has sought to rein in expenses amid rising raw material costs and cautious consumer spending. It closed a U.S. sausage plant and eliminated jobs this year.

Operating profit in its largest packaged meats segment fell 5.7% in the quarter, while profits in the fresh pork division dropped about 64%.

Reduced U.S. exports of certain byproducts to China limited gains in Smithfield’s average sales prices for fresh pork, according to the company.

Most products that Smithfield ships to China, the world’s biggest pork consumer, were subject to 57% tariff rates in the quarter, according to the company.

“Fresh pork has been navigating a challenging tariff environment,” Smith said.

Investors expect U.S. President Donald Trump to reach a deal with Chinese President Xi Jinping on Thursday to cool their trade conflict.

Smithfield previously said it does not export material amounts of meat to China, but ships offal products, such as pig stomachs, hearts and heads, which U.S. consumers generally do not buy.

(Reporting by Savyata Mishra in Bengaluru and Tom Polansek in Chicago; Editing by Shreya Biswas and David Holmes)

Historic Trade Deals with Southeast Asia Open New Markets for U.S. Pork, Beef

Mon, 27 Oct 2025 17:27:22 GMT

President Donald Trump has secured historic trade deals to lower tariffs on U.S. exports and eliminate trade barriers, strengthening America’s economic and national security interests, said ambassador Jamieson Greer on Oct. 26.

Trump secured agreements on reciprocal trade with Malaysia and Cambodia and reached frameworks for agreements on reciprocal trade with Thailand and Vietnam.

Ambassador Greer believes these landmark deals demonstrate how America can maintain tariffs to shrink the goods trade deficit while opening new markets for American farmers, ranchers, workers and manufacturers.

ASEAN Region is Critical
U.S. Meat Export Federation (USMEF) president and CEO Dan Halstrom appreciates USTR’s tireless efforts to address both tariff and non-tariff barriers that have kept the U.S. as a minor supplier of red meat to the ASEAN region.

“With the U.S. beef industry currently lacking access to China, improved access to Southeast Asia is desperately needed to provide competing bids for beef cuts that are popular in Asia, but not demanded by American consumers,” Halstrom says. “Exports of short plate, chuck short rib, rib fingers, omasum and other such items are critical to maximizing the value of every animal and stimulating the U.S. herd rebuild.”

Exports have been an important driver of U.S. pork industry growth, enabling American consumers access to the bacon and ribs they love, while maximizing whole animal value through exports of feet, stomachs, picnics, brisket bones and bone-in hams, Halstrom says.

“The ASEAN region is more critical than ever as an alternative market to China, especially for pork variety meats,” he says.

U.S. beef and pork hold only minor import shares in Thailand, Vietnam, Malaysia and Cambodia due to the combination of tariff and non-tariff barriers. USMEF believes growth potential is significant when these barriers are addressed through President Trump’s agreements.

“USMEF looks forward to swift implementation of the agreements with Malaysia and Cambodia, and hopes for further progress and implementation of agreements with Thailand and Vietnam, as well as follow through on the joint statement with Indonesia announced in July,” Halstrom says.

Malaysia is Key for U.S. Pork
U.S. pork exports to Malaysia hit record levels of over $24.5 million in 2024, a significant amount considering only eight U.S. plants are currently eligible for export, the National Pork Producers Council (NPPC) noted in a release. Exports to Malaysia have increased over 1,700% in the last five years.

“The deal with Malaysia will open access to all U.S. facilities included in the Food Safety and Inspection Service (FSIS) Meat, Poultry and Egg Product Inspection Directory; will not impose additional product or facility registration requirements; and will ensure acceptance of the standard FSIS export certificate,” NPPC wrote. “In a separate deal, Cambodia agreed to the same terms.”

Malaysia also agreed to recognize the U.S. protection zone for African swine fever within 15 months of signing the deal and complete a regionalization deal.

“America’s pork producers are grateful to President Trump for increasing market access for U.S. pork to Malaysia, a country that has been importing pork despite limited plants being eligible for export,” said NPPC president Duane Stateler, a pork producer from McComb, Ohio. “More than 25% of U.S. pork production is exported, so producers count on exports to help keep their farms afloat, especially in times of uncertainty.”

In fact, exports account for more than $66 in value from each hog marketed, NPPC explained. Meanwhile, pork production supports rural communities, and exports support over 140,000 American jobs.

“American pork producers need certainty and stability – now as much as ever – and NPPC will continue to engage with the administration and international partners to maintain and open new market access for U.S. pork,” NPPC said.

Brazil Sets Monthly Records for Pork and Beef Exports in September

Wed, 08 Oct 2025 11:43:48 GMT

Brazil posted record monthly shipments of pork and beef in September, driven by strong global demand and market diversification, according to industry and government data released this week.

Brazil, the world’s top beef exporter and among the largest pork exporters, is increasing business with China and Mexico after the U.S. imposed a 50% tariff on shipments of several Brazilian goods, including beef, in August.

The U.S. used to be the second biggest market for Brazilian beef, but is not a significant destination for pork.

Pork exports totaled 151,600 tonnes, up 25.9% from a year earlier, with revenue reaching a record $368.4 million, a 29.9% increase, data from pork and chicken lobby ABPA showed.

ABPA expects the trend to continue, projecting pork exports will reach up to 1.45 million tonnes in 2025, up from 1.35 million tonnes in 2024.

Brazil also exported a record 314,700 tonnes of fresh beef in September, up 25.1% year-on-year, according to government trade data.

Exports surged despite steep tariffs imposed by the United States in August, as increased shipments to China, Brazil’s top beef importer, and to Mexico, helped offset lower U.S. demand, according to beef industry group Abiec.

Chicken exports showed signs of recovery after bird flu disruptions earlier this year, with September volumes reaching 482,300 tonnes, the highest monthly figure in 11 months, trade data showed.

Industry leaders expect continued momentum for Brazilian meat exports through year-end, supported by resilient demand and expanding access to strategic markets.

(Reporting by Roberto Samora and editing by Ana Mano; Writing by Isabel Teles; Editing by Richard Chang)