Beef Quality News

CAB Insider: May 20

Thu, 21 May 2026 12:00:02 GMT

The run-up in fed cattle prices over the past four weeks has been impressive with a $16.67/cwt. live steer inflationary trend culminating in last week’s $262.85/cwt. steer price.

Federally inspected harvest head counts have also improved to fulfill larger boxed beef sales commitments on spring grilling and holiday demand. The past three weeks have averaged 532,000 head weekly counts compared to the 516,000 head average in the prior three weeks.

The steep upward price trajectory in the fed cattle market remains wholly supported on fed cattle remaining in tight supply and the tight grasp of cattle feeders keeping feedlot stays and carcass weights elevated. Weights continue to underpin beef production tonnage, cutting the harvest pace deficit for fed cattle.

(Certified Angus Beef)

Cash cattle values have run higher with no support from boxed beef prices as the Comprehensive cutout has been relatively stagnant for the past six weeks — after pulling back from the March highs. Wholesale prices are expected to adjust higher into June, in keeping with previous seasonal trends, but this has yet to develop.

June live cattle futures remain a deep discount to cash, trading at a $10.95/cwt. below the latest cash prices as of Wednesday morning. At this point in May, plenty of time remains for the June contract to converge with cash.

Forward contract feeder calf video sales have kicked off this week with a portion of producers pulling the trigger earlier than normal, capitalizing on the current market and offsetting risk. Fall delivery calf prices are showing breakevens calculated against the current record-high cash fed cattle market. CME Live Cattle contracts for next spring are nearly $30/cwt. behind today’s cash; this suggests that buyers are both “betting on the come” and planning to add significant cheap gains to back up total cost.

More on Price Spreads

In April we discussed the notable shift in the spring Choice-Select price spread as the Choice premium dropped to nearly $0.00/cwt. in spot market pricing. The trend has extended into May with the spread remaining well below $5/cwt. with numerous excursions with the Select cutout becoming premium to Choice.

Market analysts have appropriately focused on the rapid decline in Select carcasses, dropping from 12% of the fed cattle mix in December to average just 8% since February. This historically small Select share has created a scarcity in the category compared to the lower 1/3 Choice price, which is literally what’s left in the Choice box after Premium Choice brands, like Certified Angus Beef, have been marked up for a premium end point.

(Certified Angus Beef)

When considering the higher Select value, this year’s exceptionally small cull cow harvest is also important domestic ground beef demand is quite strong, with more than half of beef consumption in this category. The chart shows the relationship of the Choice-Select spread with weekly cull cow harvest since 2010. It’s clear that the cyclical trend of cow harvest has been closely aligned with the fluctuations in the Choice-Select price relationship. As cow harvest declines the value of lean, Select end meats increases as those cuts become attractively priced in relation to lean cow cuts. It’s a simple substitution effect as 90% lean trim inflates in value under supply constraints.

The second chart depicts the relationship of Select carcass supplies versus imported beef. Since the majority of imported beef is lean trim, destined to be ground a blended with 50% domestic lean trim, there is a clear relationship. As Select carcass supplies have declined, the imported tonnage has increased to replace tonnage while the market seeks to maintain balance in lean beef supply. Adding in domestic cull cow supplies to this chart would further illustrate how all three sources of lean beef volumes adjust to supply a relatively steady volume of ground beef for domestic consumption.

(Certified Angus Beef)

In contrast to the lean beef discussion, Certified Angus Beef brand cutout values have performed within expectations so far in 2026. The CAB cutout has averaged $17.63/cwt. above USDA Choice since January, just $0.90/cwt. lower than the same period last year.

Beyond the Spread: Is it Time to Update the USDA Beef Grading Matrix?

Fri, 15 May 2026 17:29:38 GMT

For decades, the Choice-Select spread was the “North Star” for beef demand. But with the U.S. cattle herd at a 70-year low and Select supplies shrinking to just 10% of graded carcasses, Don Close, Terrain senior animal protein analyst, says it’s time to stop reading the old signals and start looking at what the modern consumer actually wants.

The recent inversion in the Choice-Select spread is sparking worry that consumers are “trading down” to cheaper, lower-quality beef. Close says in a recent Terrain Outlook the industry needs to quit overreacting to the old Choice-Select signal and start tracking more relevant indicators. For decades, the Choice-Select spread has been treated as a key gauge of beef demand and consumer preferences. An inverted spread — when Select trades higher than Choice — typically raised a red flag that buyers were shifting toward cheaper product. That narrative, he argues, simply doesn’t fit the current structure of the beef supply.

A Different Market Than the 1990s

Close says the conditions that once made the spread meaningful have changed dramatically.

“In previous years, an inverted spread mattered,” he explains. “But the grading percentage then was about 60% Choice or better and about 40% Select. And the majority of retail grocery chains carried Select product. There were also no branded beef programs, and the percentage of carcasses grading Prime ranged from 2% to 4%.”

Today, the entire grading and merchandising picture looks different.

“Now, retail stores predominantly carry Choice or better product,” Close notes. “It is also common for the percentage of Prime carcasses to be 10% to 15% and for there to be more Prime than Selects in the marketplace.”

In that kind of environment — where Select is a much smaller slice of total production and retailers lean heavily on branded and premium offerings — the old read on the spread doesn’t hold.

“In the current market environment, the spread is a meaningless measurement,” he stresses.

(Terrain)

Select is Scarce, Not Suddenly Popular

If consumers aren’t suddenly preferring Select, why has Select strengthened relative to Choice? Close points first to a structural decline in Select production.

“The main reason is that the supply of Select product has contracted, which can make it appear that there is an increase in demand,” he says. “The supply went from 50% of graded beef carcasses in the 1990s and early 2000s to about 10% currently. As with any commodity product as supply contracts, the price is going to increase.”

That supply-side squeeze is occurring alongside the smallest domestic cattle supply in 70 years. At the same time, tight lean supplies and growing use of blended products are pulling on every available pound of lean beef.

“Even with the escalation in lean beef trimmings because of imports, the supply of lean beef is exceptionally tight,” Close explains. “Processors are searching for any source of lean beef to increase supplies of lean grinding materials.”

He adds Select also still has a defined role in a couple of key channels.

“There is also demand for Select products in institutional use, primarily hospitals,” Close notes. “Select products are also still used in many prepared frozen foods.”

Combine smaller Select production, a historically tight cattle herd and ongoing demand in institutional and processed channels, and Select’s price strength looks more like a scarcity story than a consumer “trade down” signal.

Will This Inversion Last?

Close does not expect today’s situation to be permanent — but he also doesn’t see the inverted spread as a near-term threat.

“Is this going to be a long-term scenario? I certainly don’t think so. Is the inversion of the spread going to disrupt the current market again? I don’t think that’s the case,” he says.

Instead, he points producers to the economics of feeding cattle.

“When the day comes that grain prices escalate and the cost of gain exceeds the value of gain, the market may have to take another look,” Close says. “In that case, the economics would discourage cattle feeders from fattening cattle as much, leading to more Select beef, a lower Select price and a higher Choice price.”

For now, the numbers still favor feeding cattle to higher grades.

“Currently, with cost of gain running around $1 a pound and the value of gain approaching 250, the inversion of the spread will not be a market factor anytime soon,” he summarizes.

(Terrain)

Branded Beef and Prime Demand Call for a New Grading Matrix

Rather than obsess over the Choice-Select spread, Close believes the industry should focus on measures that reflect where beef demand has actually moved.

“A better measurement would be a Choice-branded beef cutout, or a Choice-Prime spread,” he suggests.

That shift would also require updating the grading framework itself.

“The last time USDA beef grading matrix was updated or changed was in 1997,” he explains. “At that time, there were no branded beef products. In my opinion, the grading matrix needs to be updated to incorporate all beef in the upper one-third of Choice and better.”

For Close, the consumer verdict is already in.

“Consumers have proven their demand for ultra-high-quality beef,” he says, pointing to the success of Certified Angus Beef and the expansion of Prime offerings at retail. “Now, protein diets have become the craze. The American consumer is not going to go back to eating a largely Select-based product.”

For producers and market watchers, the message is clear: don’t let an inverted Choice-Select spread distract from the bigger, long-term shift toward higher-quality beef and more relevant pricing signals.

CAB Insider: April 29

Wed, 29 Apr 2026 23:14:17 GMT

Fed cattle prices moderated slightly in last week’s trade with a $2/cwt. decline to average $246/cwt., just off the record high observed two weeks ago.

Last week’s 529,000 harvested total appears robust in a season when an erratic pattern of weekly head counts has bounced between 502,000 and 529,000 since mid-March. No doubt, worsening packer margins have been the overriding theme — intertwined with the temporary JBS Greeley, Colo., plant shutdown — through this time frame.

(Certified Angus Beef)

In reviewing total federally inspected harvest numbers, it’s important to factor in the normal seasonal decline in cull cow harvest during the spring. This year, the cull dairy cow harvest has declined from 60,000 head per week to 50,000 per week (-16%) from mid-February through early April. In the same period, cull beef cows have pulled back from 40,000 head to about 36,000 head (-10%) weekly. The confirmed year-to-date total cow harvest is down 4.6% compared to last year, whereas the fed steer and heifer total is down 8.8%.

The month of April closes out with a bang as live cattle futures set new record highs. With one day left on the contract, April live cattle traded at $256.35/cwt. by noon Wednesday. New highs will be recorded this week in the spot market as well, with Tuesday’s fed cattle business primarily conducted at $255/cwt., a $9/cwt. leap since Friday.

On the boxed beef side of the ledger, the market has recently eased lower in expected seasonal fashion from March through April. As the calendar turns to May, the smaller fed cattle harvest volume has turned a bit higher, driven by increasing end-user volume needs. Even so, market anticipation is that spot beef demand will get a boost from overall tighter supplies and continued consumer demand.

Beef Month Anticipation

May is “Beef Month,” and many in the supply chain are anxious to see what this important season has in store for cattle and beef values. So far in 2026, consumers have shown strong support for the most preferred protein in the market. Yet higher cutout values may test demand as higher gasoline prices and weakening consumer sentiment raise caution.

A look at wholesale prices indicates that demand for middle meat — steak — remains seasonally mixed, with CAB ribeyes recently priced at $11.80/lb., 14% cheaper than a year ago and 7% cheaper than a month ago. A strong weakening in the rib price trend in April is not uncommon, as three of the last five years saw a similar downtrend, while 2021 and 2025 featured a rapidly increasing rib market. A conservative estimate suggests wholesale ribeyes could rise above $14/lb. by June, adding nearly $40 of value per carcass.

Tenderloin demand typically increases modestly ahead of Mother’s Day, with just a 14% increase from February seasonal lows to early May. This year has featured a 4.5% softening of wholesale CAB tenderloin prices for the season since early March.

Strip loins are the classic “in demand” steak cut for spring, with a 26% price increase dating back to Jan. 1 through June over the past five years. This year’s price pattern is developing near expectations, with a recent 6% pullback from the March high. There is plenty of room for strip loin prices to increase 15% by late June.

(Certified Angus Beef)

Shifting focus to the lower-priced steak options shows strong recent demand for these cuts. CAB top sirloin butts had a massive price run in the first quarter, with a 22% increase into mid-March. This uncharacteristic early demand has since corrected lower, but historic sirloin price patterns suggest a potential 15% wholesale increase by mid-June.

The loin complex is currently boosted by chart-topping ball tips, priced at an amazing 50% increase over a year ago and a stout 44% higher than early February. This popular item for Cinco de Mayo typically gets a small seasonal increase ahead of the early May holiday. This year’s unexpectedly high demand suggests broader use of the cheaper cut, even as the current $6.67/lb. wholesale average nears its record high of $6.90/lb. touched briefly during the pandemic shutdowns. Also from the loin primal, CAB tri-tips are recently 31% pricier than a year ago, steadily higher within seasonal expectations. In keeping with other loin items, tri-tip prices are historically expected to increase by another 23% through June.

Briskets, flanks and plates combine to make up just 15.5% of total carcass weight. Unfortunate, given that these lighter primals are seeing some of the stoutest demand, marked by major price increases, of any beef cuts. The average price increase across the three is 38% over a year ago, while the total CAB cutout price is just 15% over a year ago.

Carcass cutout values show a promising setup with plenty of room to run higher over the next 60 days. Underpinned by ground beef prices, grilling demand should pull not only ribeye and strip loin prices higher, but also a handful of value steak items, which will likely gain attention as consumers budget their beef buying. Anticipated spot market demand growth will be important to keep processing margins moving in the right direction as fed cattle costs mark new record highs.

Fewer Vegans, More Meat Eaters: What It Means for Beef

Fri, 17 Apr 2026 12:21:18 GMT

Not long ago, it felt like beef had a target on its back.

Between headlines about plant-based alternative proteins, questions about how cattle are raised and shifting consumer preferences, there was a lot of speculation about beef’s future. As a young rancher, I heard those conversations just like everyone else — and like many producers, I wondered what they might mean for our industry long term.

Today, the conversation looks very different.

Beef demand is strong, even as prices remain high and supplies are tight. And that strength isn’t just anecdotal — it’s backed by data. Beef Checkoff-funded research like the Meat Demand Monitor (MDM), a monthly national survey of U.S. consumers, continues to show that consumers value beef for its taste and that eating satisfaction plays a major role in their purchasing decisions.

In fact, a report summarizing the MDM’s findings from February 2020 to December 2025 shows that more than 85% of Americans today identify as meat consumers, and consumer willingness to pay for beef at retail has increased faster than inflation. Over that same period, the number of consumers identifying as vegetarian or vegan has declined from 14% to just 7%.

Furthermore, broader food and nutrition trends are working in beef’s favor. Protein continues to be top of mind for consumers, whether they’re focused on overall health, weight management or maintaining muscle as they age. Even the rise of GLP-1 medications has reinforced the importance of nutrient-dense foods, with many users prioritizing protein to support their health goals.

I occasionally run ultramarathons and enjoy strength training, and I’ve experienced firsthand how important nutrition is when you’re pushing your body to its limit. Athletes often tailor their diets carefully, focusing on complete protein to support muscle development and recovery. Increasingly, more Americans — even non-athletes — are thinking about food in those same terms.

That trend plays directly to beef’s strengths as a flavorful, nutrient-dense protein. It’s also reflected in the continued recognition of lean beef as part of a healthy dietary pattern in the latest Dietary Guidelines for Americans , reinforcing what many of us in the industry have long known: beef can absolutely be part of a healthy lifestyle.

That recognition doesn’t happen by accident. Research and education play an important role in helping consumers access accurate information about beef. Producers are investing in nutrition research through the Beef Checkoff, and that research continues to explore beef’s role in healthy dietary patterns. Meanwhile, outreach to health professionals helps ensure science-based information reaches the people influencing what we eat.

On our ranch, we’ve seen that demand play out firsthand. Cattle prices have remained strong for the past two years. That’s a welcome change from years when we hoped to simply break even after accounting for feed, fuel and other input costs. Strong cattle prices reflect the reality that supplies are tight and demand for finished beef remains strong.

Conversations with my neighbors suggest many operations are experiencing the same.

However, strong demand today doesn’t guarantee strong demand tomorrow. That’s why continued investment in building demand, expanding market opportunities and strengthening consumer trust matters.

Like many producers, I think a lot about what it will take to keep family operations viable for the next generation. Recent devastating wildfires near our ranch here in Nebraska are a reminder of just how quickly challenges can arise — and how deeply they can affect our communities. While there’s no single solution, continued investment in building demand, expanding market opportunities and strengthening consumer trust plays an important role in helping keep operations viable and our industry strong.

As I take on a larger role in our family ranch, I’m encouraged — not just by where beef demand stands today, but by the factors supporting it. My generation of cattle producers takes the future of this industry seriously. We want the opportunity to pass down healthy, viable operations to the next generation — just as previous generations did for us.

Jaslyn Livingston is a fourth-generation cattle producer from Broadwater, Neb., where she helps manage A Lazy L Ranch LLC with her family. The diversified operation includes cow-calf, feedlot and row-crop production. She also serves on the Cattlemen’s Beef Board, helping guide Beef Checkoff programs focused on research, education and promotion.

CAB Insider: April 15

Thu, 16 Apr 2026 12:24:23 GMT

The fed cattle market has been on an exceptionally bullish trend for the past two weeks. As if the wildly aggressive $10/cwt. price increase two weeks ago wasn’t enough, last week’s trade featured yet another $3/cwt. jump to the amazement of most market participants.

CME Live Cattle contract values led last week’s optimism, emboldening cattle feeders to hold a firmer asking price despite the major upswing the week prior. The week’s resulting $248.68/cwt. steer price was highlighted at the top end of the range with $252/cwt. quotes in the northern feeding region.

This week’s market promises to hold further strength as April Live Cattle contracts were valued at $252/cwt. Wednesday morning. Small cash trade volume had already been recorded at $248/cwt. live with additional $390/cwt. dressed on Tuesday.

The strong cattle market has run counter to wholesale boxed beef cutout values, as this week started on a lower-price trend, with Choice boxes down $10/cwt. on Urner Barry’s quote and $5/cwt. on USDA’s report.

(Certified Angus Beef)

The resumption of processing at JBS’ Greeley, Colo., plant last Tuesday held promise for those looking for a larger national fed cattle harvest for the week. Reality set in by week’s end as packers collectively pulled the federally inspected total head count lower to 512,000 head, down 4%, with a fed cattle total of 414,000 head, down 3%. Packer margins have raced backward from decently positive to roughly $200/head negative in the past few weeks.

Spring holidays are lined up in the near future, with increased seasonal volume set to keep the supply chain on edge, as fulfilling large retail volumes requires larger headcounts. Beef demand appears to remain healthy, and a mid-April downturn in cutout values is not uncommon. Last year’s Choice cutout ran up 18% from April 15 through the end of June. Cutout values are 12% to 15% higher than a year ago.

The Marbling Milestone: A Deep Dive into Carcass Grading

The nation’s carcass marbling achievement has never been richer, as USDA data reports the latest record-high USDA Prime share at 15.55% of fed cattle. Year to date, the Prime grade has recorded weekly values of 14% or higher. With USDA Choice giving incremental ground to the growing Prime category, the two grades combine to chart a record 88.1% for the first quarter. In contrast, USDA Select carcasses comprised a new record-low 8% of fed carcasses during March.

Historic highs in marbling outcomes logically suggest that the Certified Angus Beef brand would similarly capture record volumes of Angus-type carcasses, given the brand’s focus on quality and its Modest 00 (Premium Choice) or higher marbling requirement. The importance of marbling among the brand’s 10 carcass specifications can’t be overstated. Several million Angus-type carcasses (often more than 2 million annually) have been evaluated using detailed data since 2012, revealing that 82% to 95% of carcasses failing to meet brand requirements did so due to insufficient marbling. Consequently, the greatest opportunity for improvement or failure in CAB certification rates lies within the marbling specification.

However, in the midst of record-high nationwide marbling outcomes, the brand’s certification rate in March fell to 37% of eligible carcasses — less than impressive in contrast to 41.8% in March 2025. As confusing as this seems, current feedlot economics tell the rest of the story. Cheap corn, increased days on feed and temperate feeding weather combined to push average carcass weights to new heights in March. Twenty-pound leaps in year-over-year weight increases have been a hallmark of the past two years. But the trend since December has held weights to a higher plane than ever. This means that average steer carcasses in the 980-plus lb. range yield a record proportion surpassing the brand’s 1,100-lb. upper limit. Our 2025 annual data review indicated that, of the eligible carcasses failing to meet brand standards, 14.5% of the cause was due to carcasses exceeding 1,100 lb., a significant increase from 8.6% in 2024. It’s a safe bet that this carcass weight fallout rate was higher than 14.5% in the first quarter this year, given that steer weights have not dropped below 981 lb., year to date.

(Certified Angus Beef)

Longer feedlot stays have also generated a steady increase in external carcass fat in recent years. This was highlighted by the 2025 uptick to 9.8% of certification failures in the dataset exceeding the maximum allowable 1-inch backfat thickness. Fallout from excess backfat was basically unchanged, in the 7-8% range, from 2022 to 2024, but will likely be reported higher again in 2026 if first-quarter finished weights are any indication.

In March 2025, the brand adjusted the upper limit for ribeye area from 16 to 17 sq. inches. The move aligned with the evolving cattle supply and resulted in cutting the brand’s fallout rate due to oversized ribeyes in half in the 2025 analysis.

Feedlot economics continue to reward heavier weights, urging cattle feeders to add days as they try to offset the high cost of feeder cattle with a favorable cost of gain. This has yielded unprecedented Prime carcass percentages in grid payment summaries, while simultaneously pressuring CAB carcass acceptance in the last two months. Despite these recent challenges, marbling remains the driver in the brand’s ability to add value to a greater proportion of Angus-type cattle.

CAB Insider: April 1

Thu, 02 Apr 2026 12:22:31 GMT

The fed cattle market has traded in a steady range around $235/cwt. live and $372/cwt. dressed in the past two weeks, roughly $10/cwt. lower than the late February high on a live basis.

The post-report adjustment to the harvested head count two weeks ago pulled that week’s total to a paltry 503,000 head. Last week’s recovery to 520,000 returned the harvested throughput to the lower end of the range seen in the previous four weeks, with an average of 524,000 head per week for the period.

The JBS Greeley, Colo., plant remains closed for the third week now due to labor stoppages at that facility. This, combined with the general tightening of packer throughput, continues to impede harvest volume.

Meanwhile, feedyard cattle inventory currentness appears to be slipping further as combined steer and heifer carcass weights marked a new record high in the latest USDA report for the week of March 8. Steer weights matched their previous high, recorded in December at 989 lb. each, while heifers surpassed their December heaviest weight by 3 lb. to reach 903 lb. apiece.

(Certified Angus Beef)

Weighted average carcass weights for steers and heifers calculate to 955 lb., 43 lb. heavier than the same week last year. The added weight-per-head on 420,000 head of weekly fed cattle harvested is equivalent to an additional 18,900 head. More astonishingly, the latest weights are 67 lb. heavier than those from two years ago, equivalent to an additional 29,500 head at the recent harvest pace.

Carcass cutout values adjusted slightly lower over the past two weeks following an exceptional first-quarter run-up, during which the USDA Comprehensive cutout value increased 12.7% since Jan. 1. The Comprehensive cutout, describing all grades for all delivery periods, reached $400/cwt. in mid-March, a tremendous 21% increase over the same week a year ago. A small correction is certainly understandable at the beginning of April, immediately before Good Friday and Easter holidays. However, packers do have some pricing power to leverage with their wholesale customers at these reduced harvest head counts.

Spring Cutout Confusion

Seasonal shifts historically bring the year’s highest-quality, marbling-rich carcasses to packing plants in March. This phenomenon is often attributed to the finished cattle supply in this period being denser with yearlings than with calf-fed cattle, compared to other seasons.

Specific to March 2026, the share of USDA Select carcasses in packers’ coolers was disproportionally small. The beef sector’s rapid advance toward a 15% USDA Prime grade average in March came at the expense of Select, which dipped to a record-low 7.9% of the offering. This stands in stark contrast to the 12% Select gradeout in March 2025. Meanwhile, the Choice category remained unchanged this March at 73% of the mix, just as it was a year ago.

Last week, the USDA reported the Choice cutout dipping to a $5/cwt. discount to Select. Inversions of the Choice-Select spread, while extremely uncommon, tend to occur in the first quarter, when carcass quality grades are near their annual peak and spot market demand for the grilling season has yet to hit full stride.

(Certified Angus Beef)

There are end-users in the market, such as the institutional sector, that maintain a standing order specifically for the USDA Select product. This price-driven customer capitalized on an average $15/cwt. discount to Choice in the past two years. The recent shift to much tighter Select carcass supplies has narrowed the price gap, even momentarily inverting the Choice-Select spread due to the scarcity of Select carcasses.

Current quality grade trends are subject to seasonal change, but the long-term outlook suggests that the combination of genetics and management will continue to yield higher-quality carcass outcomes. Beef wholesalers are advising their traditionally Select-focused customers to move up to low Choice, given the evolution of the grade mix to a higher plane.

Product labeled simply as USDA Choice has increasingly been defined by carcasses that fall within the lower 1/3 of the Choice grade. This is due to overwhelming demand for Premium Choice-branded products, such as the Certified Angus Beef brand. Consequently, what’s left in the USDA Choice box looks much nearer to the marbling found in USDA Select than ever before.

From Pasture to Plate: Sysco Highlights the Value of Beef Quality Assurance

Fri, 27 Mar 2026 13:36:08 GMT

The best beef is raised the right way. This message was reinforced by remarks from Joe Don Eilers, Sysco vice president of merchandising, during the Beef Quality Assurance (BQA) Producer Forum, which was part of CattleCon 2026.

Representing one of the nation’s largest food service distributors, Eilers shares how best practices in cattle care and beef production influence beef product, ultimately reaching the plates of restaurants and kitchen tables of consumers.

“At the end of the day, quality beef is a safe, wholesome product for our participants to use,” Eilers says, adding the ultimate goal is delivering a mouth-watering steak that keeps customers coming back for more.

Industry collaboration is key to delivering this eating experience, and programs like BQA help ensure consistency from pasture to plate. For decades, BQA has provided science-based guidelines and education to help family farmers and ranchers improve cattle care, product quality and consumer confidence.

“We believe in the value that the BQA program has brought to the industry for decades,” Eilers says. “That mission to bring knowledge about best practices and innovations to producers across the industry has resulted in a better product that we’re able to purchase and ultimately serve to consumers.”

The commitment to cattle care and continuous improvement is also reflected in the Raised with Respect program, a partnership between Certified Angus Beef and Sysco, now in its third year. The initiative helps expand awareness of BQA principles while supporting educational resources for ranchers and additional collaboration across universities, extension systems and industry partners.

“This campaign is really about bringing another level of awareness to the work BQA has done over the years,” Eilers says, “and creating more opportunities to communicate what can be improved in beef production.”

The commitment to advancing best practices and helping to ensure beef demand recently earned Sysco national recognition — National Cattlemen’s Beef Association (NCBA) named the company the 2026 BQA Marketer of the Year during CattleCon. This award highlights leaders who go above and beyond to promote BQA and support responsible cattle care across the beef industry.

“As a primary producer-facing program, BQA has been providing guidelines and resources to help cattlemen improve their cattle and resulting beef for decades,” says Josh White, NCBA senior executive director of producer education and sustainability. “It’s exciting to see this work done on farms and ranches across the country and also lends value for how a large beef seller, like Sysco, tells the beef production story.”

For Eilers, those efforts also help build trust with consumers who want greater transparency about how their food is raised.

“Customers and consumers today want more and more information about the products they’re buying and eating,” he says. “The BQA program really helps us talk about best practices around animal husbandry and environmental stewardship, and that builds confidence in the beef producers raise.”

CAB Insider: March 18

Thu, 19 Mar 2026 12:07:16 GMT

Cash fed cattle values have been under pressure from several factors over the past two weeks. The Iranian conflict began overshadowing equity markets earlier this month, while that general market uncertainty spilled over to Live Cattle futures, negatively impacting cash values.

Just as importantly, continuation of smaller weekly cattle harvest volumes have given packers a measure of pricing power over feedyards for the period. Finally, the strike at the JBS-Greeley packing facility, initiated last week, is a headwind in the region as JBS redirects cattle to its other plants. These combined factors have seen prices retreat from $243/cwt. two weeks ago to last week’s $234/cwt. average. Despite this, Live Cattle futures posted gains Monday and Tuesday.

(Certified Angus Beef)

Carcass weights remain heavy, relenting just 8 lb. lower than the December record-high in the latest report. In the last five years, steer carcass weights have declined 16 lb. from the beginning of January through mid-March, on average. This year, steer weights have declined by only 4 lb. for the period. While 2026 fed cattle supplies are estimated to be the lowest in the cycle, it appears that the feedlot sector is, ironically, becoming less current on market-ready cattle inventory.

Carcass cutout values have followed the opposite trajectory to that of cattle, with last week’s sharp upticks adding punctuation to increases building in prior weeks. Beef demand continues to hold strong with the “All Fresh” retail beef price at a record $9.64/lb. in February. Price increases in March are in line with the seasonal trend, but the 30-cent-per-lb. rise from mid-February through last week is more pronounced than similar patterns in recent years. Undoubtedly, limited cattle harvest throughput and the onset of early spring beef demand have combined to spur the increase.

Quality Soaring Higher

The 2025 U.S. annual average share for Prime carcasses set a new high watermark at 11.9% of fed cattle. While not a formidable percentage compared to USDA Choice at 72% of the mix, growing supplies in the Prime category have been transformational for the beef industry. With Prime historically relegated to just 2-3% of total fed cattle supply, it began it’s rise in 2013 with incremental annual increases.

The contrast is starker by illustrating the change in Prime carcass tonnage over this short timeline. First, we must factor in carcass weights, which were 85 lb. heavier in 2025 than in 2012, the last year that Prime comprised a 3% or less share. The Prime production increase was not linear over this period, yet has made a convincing overall move, generating 263% increased carcass tonnage in 2025 compared to 2012.

As if this weren’t enough, the Prime category has soared at a renewed pace since last September. Beef stakeholders rightly assumed that the Prime grade would continue to perform, given the current weather and feeding sector economics. Yet, the pace of the increase has likely outpaced most guesses, as the Prime grade has not charted below 14% of the grade mix so far in 2026.

(Certified Angus Beef)

March tends to be the month with the richest marbling, as both CAB and Prime percentages peak at this time. The month started with a highlight well outside the trend, with USDA reporting that Nebraska packers averaged 24.3% Prime across their harvest in the first week of the month. The nearly 7% increase over the prior week is staggering enough to raise questions. However, with carcass weights remaining record-heavy for this time of year (32 lb. heavier than a year ago), one must embrace new possibilities.

Ultra-heavy carcasses and extended feeding days are a double-edged sword for the Certified Angus Beef brand. The richer marbling trend increases the share of eligible carcasses that meet the Modest 00 or higher requirement. Yet moderate slippage of carcasses above the 1,100 lb. maximum, plus a few with backfat above the 1-inch limit, are the most noted of the other specifications capping growth in brand acceptance rates currently.

Increased Prime carcass production is a boon to sales growth in this category for both Certified Angus Beef and the industry as a whole. A smaller Prime cutout premium above Choice also means greater adoption of this premium product tier by grocers and restaurants. All of the above lead to a firmer foothold for beef as the protein of choice for consumers.

Why Are BBs Found in Beef? A Hidden Problem Costing the Industry Millions

Thu, 05 Mar 2026 20:13:59 GMT

According to the latest National Beef Quality Audit (NBQA), 100% of U.S. processing plants now report challenges with foreign materials, specifically BBs and metal shot embedded deep in muscle tissue. This hidden threat causes a 1% loss in total ground beef production annually, effectively robbing 89% of American consumers of one serving of beef per year.

Jessica Lancaster, National Cattlemen’s Beef Association (NCBA) senior director of product quality and safety research, warns because these materials are classified as regulatory adulterants, a single BB can lead to the condemnation of thousands of pounds of beef.

“That’s really challenging, because that’s not something we see on the surface of a carcass,” Lancaster explains. “Often that’s getting embedded deep into the muscle and sometimes even to the bone.”

She summarizes the issue is both widespread and expensive — and it starts long before cattle reach the packing plant. It’s present across the country, in both the fed beef supply and the cull cow and bull plants.

(Photos: West Texas A&M University, USDA)

BBs aren’t the only problem. Lancaster has received documentation of numerous incidences when remote drug delivery devices (darts) were lodged in places like lungs and deep muscles. Critically, these issues originate in the pre-harvest segment — the production side that producers can control — but often aren’t discovered until post-harvest, during further processing.

What Happens When a BB is Found in Ground Beef?

The consequences reach far beyond a single affected carcass. When trimmings from multiple animals are combined into combos for ground beef, foreign materials often go unnoticed until it’s too late.

“The challenge is we don’t find that product until it hits the grinder blade,” Lancaster says. “And at that point there is thousands of pounds that are then impacted, and there’s no way to know if there was one BB or 40 BBs in that load.”

Because there is no practical way to isolate only the contaminated portion, entire lots must be condemned. That means even producers who have done everything right can see products from their cattle included in a load that ends up discarded because of a few bad producers somewhere upstream.

“It’s not only the cattle who are contaminated with the foreign material that are impacted,” Lancaster stresses, “All of our producers who are doing the right thing also are facing loss of product because of the bad actors.”

How Much Money Does the Beef Industry Lose to Foreign Materials?

The economic impact is substantial. Lancaster’s team estimates that about 1% of ground beef is lost due to foreign material contamination. On the consumer side, that translates into over 89% of U.S. consumers getting one less serving of beef per year. In a market environment where beef demand is tight and every pound matters, those lost servings add up quickly.

“Product from one animal could tank product from eight animals,” Lancaster explains. “When we’re making a batch of that, we’re impacting 51 head of cattle. And every time an event happens, it costs the industry $75,000, and in most facilities, we’re seeing 140 events of this per year at each facility.”

Add that up across the industry and the bill comes to roughly $476 million annually.

Is Foreign Material in Beef a New Issue?

Beyond the economic cost, foreign materials in beef are a regulatory and food safety concern.

While finding foreign materials in beef is not a new challenge — it was first noted in the early ’90s — changing regulations have redefined foreign objects to be adulterants regardless of physical characteristics.

“Foreign material is an adulterant today,” Lancaster emphasizes. “Anytime we see that, there’s regulatory action that takes place. Any objects that are not inherent to the animal are considered foreign material and we should never have foreign material in our animals as they’re entering the processing facility.”

In other words, if BBs or other foreign objects are present, the product is no longer acceptable for the food supply.

Is Foreign Material in Beef an Animal Welfare Issue?

There is also an animal welfare dimension. For a BB or metal shot to end up lodged deep within tissue, it must be propelled there with significant force. Lancaster points out this is not just a product quality issue — it raises serious questions about how and why animals are being exposed to these projectiles in the first place.

What is the Industry Doing About It?

While all modern plants use metal detectors and other detection systems, they have physical and technological limits.

“If we think about these BBs, they’re so small,” Lancaster summarizes.

Just as airport detectors can miss very small items, plant systems may not reliably catch tiny shot deeply embedded in muscle or near bone.

Lancaster says she sees a two-pronged path forward: education and technology.

First, there’s a clear need for producer education. Many in the production segment still believe foreign objects are primarily a plant problem. Lancaster’s data tells a different story, showing a significant share of contamination originating on-farm or in the field. Education efforts aim to change behaviors like moving cattle with shotguns and to raise awareness of how even small lapses can snowball into costly food safety and economic events downstream.

Second, NCBA, as a contractor to the beef checkoff, and its research partners are exploring new detection and tracing tools. One major research direction is investigating whether foreign objects can be detected in live animals or more effectively at harvest and then traced back to their source. If successful, this could support enforcement mechanisms and targeted interventions, discourage risky practices and prevent adulterated animals from entering the supply chain unnoticed.

The goal is to scan animals as they move through chutes or other handling systems, identifying BBs or metal fragments before they enter the processing chain. She explains this could mean using imaging or scanning technologies to flag animals that pose a risk, allowing them to be diverted or more closely evaluated before they are combined into large ground beef lots.

Lancaster also stresses the industry can’t treat foreign materials as a side issue. For years, food safety conversations have centered primarily on biological hazards such as bacteria and pathogens. Those remain critical priorities, but today, foreign materials carry similar weight.

“I think we not only have to think about those biological hazards we always talk about with food safety,” she says, “but as we’ve seen foreign material become an adulterant, we truly have to take some actions to help prevent this impacting our beef demand.”

Ultimately, solving the foreign material challenge will require a combination of producer responsibility, better on-farm and field practices, new detection technologies and strong communication across the supply chain. By tackling the issue where it starts — and not just where it’s discovered — the industry can protect animal welfare, reduce costly product losses and ensure more safe, high‑quality beef makes it to consumers’ tables.

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Producer-to-Producer: That’s a Wrap on CattleCon 2026

Fri, 06 Feb 2026 18:57:56 GMT

As beef producers pack up and leave Nashville, Tenn., they are returning home with new strategies, renewed optimism and memories from a memorable CattleCon 2026.

Thank you to the five producers who were our boots on the ground and shared their perspective this week:

Jenna Fitzsimmons, Cunningham, Kan.
Rachel Gray , Blackduck, Minn.
Ken Odde , Pollock, S.D.
Logan Pribbeno , Imperial, Neb.
Kim Rounds, Johnstown, Colo.

Here are their final thoughts about this year’s event:

Fitzsimmons: “My first CattleCon was a great experience! I really enjoyed the overall positive energy at CattleCon that could be felt from meetings, discussions, presentations and interactions I experienced.

“My biggest highlights were the region and policy meetings, Cattlemen’s College sessions and the [National Cattlemen’s Beef Association] State of the Industry Town Hall. These felt the most impactful to me because they allowed producers’ voices to be heard, covered industry issues, expanded my knowledge, inspired me to be a leader and challenged me to improve my operation.

“I love learning and will always be a lifelong learner. CattleCon offered many various learning opportunities for any topic a producer could want. I was able to attend a few sessions I was interested in and even a couple that surprised me by providing knowledge I didn’t realize I needed.

“It is important to go outside of your comfort zone when learning because you never know what you might pick up to improve yourself and your operation. Learning also comes from networking, producer-to-producer.

“I was able to visit with several producers from all across the U.S. and Canada! Everyone was so genuine and kindhearted! Now, you have to take the next step and apply what you have learned, even if it can be daunting. It is pertinent to keep learning and improving as a beef producer for the benefit of the cattle and the consumer. This allows the industry to pave the way and move forward into the future.

“The beef industry is excited, passionate and ready to support the world.”

Gray: “I finished Wednesday attending some Cattleman’s College events. I learned a lot from the ranchers who were part of the legacy panel. Both gentlemen suggested Ranching For Profit and other classes. I am glad to hear the focus on education.

“Thursday, I enjoyed hearing U.S. Health Secretary Robert F. Kennedy Jr. speak and getting his thoughts on dietary guidelines . I then headed to the plane to return home for bull sales and calving.”

Odde: The biggest highlight for me was the education and celebration associated with the change in dietary guidelines. I think the change in dietary guidelines has long-term support for demand.

Pribbeno: “The biggest highlight was having [Kennedy] speak at the afternoon general session. He was greeted with a standing ovation. National Cattlemen’s Beef Association President Buck Wehrbein said it was the most packed he has seen a convention setting.

“Kennedy says he eats beef twice a day, and his favorite cut was the strip. He also touched on how and why he and his team rebuilt the food pyramid and the science behind putting proteins at the base.

“The early morning CattleFax session is a perennial favorite. I had an associate tell me that the CattleFax session alone is worth the trip to Nashville. Randy [Blach] and the team presented on a theme that I would call cautious optimism.

“After the CattleFax session, we hit the trade show floor for some networking.”

Rounds: “My biggest takeaway was that I spent the majority of my day with emerging leaders and leadership, and I’m so excited and positive about the future of the beef industry and knowing that our futures are in these kids’ hands.

“They are so hungry, and they want it so bad. Every single conversation that I had yesterday blew me away, and I know that we have a lot of fun and exciting things on the horizon.

“And, of course, the networking. The beef industry is full of the best people, and when we all get together in a room like we did yesterday, you can’t help but have so much fun.”

Producer-to-Producer: The Lessons We've Learned During CattleCon

Wed, 04 Feb 2026 21:26:52 GMT

It’s day two of CattleCon 2026. It’s been an exciting day of educational sessions, time on the trade show floor learning about new products, live AgriTalk broadcasts and taping of U.S. Farm Report.

To help us provide a producer’s perspective, we’ve invited five CattleCon attendees to be our boots on the ground and help us capture highlights from their experiences in Nashville, including:

A first-time CattleCon attendee, Jenna Fitzsimmons, from Cunningham, Kan.
Rachel Gray of Little Timber Farms, Blackduck, Minn., who specializes in developing heifers, is attending her fifth convention.
Ken Odde , South Dakota commercial cow-calf producer from Pollock, who has attended more than 30 NCBA Conventions and Trade Shows.
Commercial cow-calf producer Logan Pribbeno of Wine Glass Ranch, Imperial, Neb., will be attending his third CattleCon this year and is bringing his entire family to experience the event.
Kim Rounds, Five Rivers manager of talent acquisition and social media, is looking forward to her seventh CattleCon.

Tuesday morning two of our producers — Pribbeno and Gray — joined Chip Flory on “AgriTalk” for the Farmer Forum.

Congratulations to Pribbeno and his family on being named the 2025 Environmental Stewardship Award Program (ESAP) national winner on Tuesday evening.

Here’s what the producers have to say about their CattleCon experience thus far:

What have you attended since you arrived in Nashville?

Fitzsimmons: I attended the NCBA policy meetings on Monday and Tuesday, specifically “Live Cattle Marketing” and “Cattle Health & Well-Being”. I also attended the opening general session and the trade show. I highly enjoyed being part of the policy discussion. The specialist speakers within the policy meetings offered great insight. The grassroots discussions throughout this week are so important to the future of the industry. The opening general session with Dale Earnhardt Jr. was very inspiring. I appreciated how he advised those who are at a beginning stage to enjoy it, because you won’t have that time again, and it has its own uniqueness. I loved seeing exhibitors in the trade show of businesses of all kinds and sizes. I cannot wait to learn more about what they all have to offer.

Gray: I attended the opening general session featuring Earnhardt. I’ve also been going to some cattle chats and the learning lounge sessions.

Odde: Probably the session I spent the most time at Tuesday was international trade, and it was a very good session. I learned a number of things. I also thought the BQA producer forum was really good. The BQA program has now gotten much stronger legs than what it actually had earlier in my career. I could really see that at the session, especially taking on the transportation issues, you know, taking this issue far beyond how we use animal health products.

Pribbeno: We went to the Dale Earnhardt Jr. session and turnout was great. I’ve been busy with ESAP discussions following last night’s award ceremony. I am speaking on a panel later this afternoon, and I’m going to the AI (artificial intelligence) Cattleman’s College session. I do think it’s going to be kind of a game changer. So, I’m looking forward to going to that and seeing how to more fully use AI.

Rounds: I spent most of the morning today preparing for my Cattlemen’s College presentation “Work that Works,” where I discussed finding jobs and keeping employees. So, I haven’t actually had a chance to attend too many informational meetings. The majority of my time here has been catching up with my connections I only see here and really seeing what the advocacy side of the industry looks like right now.

Big takeaways so far?

Fitzsimmons: The specialist speakers within the policy meetings offered great insight. I was very impressed with how they were beyond excited for producers to be involved with their processes. These specialists want to make sure what they are doing is working correctly for the producers they serve.

Veterinarian Dr. Sierra Guynn, from Clemson University, presented on the Asian Longhorn Tick (ALHT) in the “Cattle Health & Well-Being” policy meeting. Something I found very interesting was that, unlike most all ticks, the AHLT is resilient in the way that they will go back to feed on a host even if they were knocked off already. Guynn offered several ways of practical tick prevention and control that producers should already be doing through cattle and environment. Within our beef operation, we already are completing those steps through the cattle side. After Guynn’s presentation, I am inspired and challenged to add the environmental prevention and control to our operation plan. I am looking forward to attending her Cattlemen’s College session on New World screwworm on Thursday.

Gray: My key takeaway from Earnhardt’s comments was when he was talking about taking risks and using innovation. It’s okay to be a little bit of a risk taker. The educational sessions on trace minerals were good. It makes me wonder if we are paying enough attention to that in our rations. I will go home and check that.

Odde: No. 1 is the situation we’re in with regard to trade, and particularly the loss of the China market. I think we all kind of know that happened but didn’t really maybe understand the magnitude of that effect. That’s really a big deal for our industry. Our industry will be working hard over the next several years to see if we can recapture that China market.

No. 2 is the importance of the change in dietary guidelines . I’m old enough to remember the war on fat in the ‘80s. And what we started learning, especially in the ‘90s, is that it’s really not fat. It’s really sugar. Sugar is the big, bad, evil item associated with diet. I think this change in the pyramid is a really big deal. It’s not just a big deal for Americans — it’s a big deal globally.

Pribbeno: Earnhardt did a really good job talking about his career and when he knew to hang it up and focus on family. I really appreciated that as a high-performing athlete, and he just at a certain age decided to completely shift his focus, and now he’s really into the people development — his team and the cars that he runs. He’s not about getting the victories anymore. He’s about getting people into their prime positions and outside of his company and developing people. He did a really nice job.

Rounds: I’m always curious to see what the messages are being shared by the advocates of our industry, and that’s kind of where I’ve been focused so far today.

How Missouri is Turning to Genetics and Technology to Boost Cattle Profits

Tue, 14 Oct 2025 13:46:21 GMT

Missouri’s cattle industry is experiencing a wave of optimism. Prices are soaring, herds are rebuilding and innovations in genetics and technology are transforming the business. At the center of it all is a homegrown initiative that’s quietly reshaping the future of beef production: the Show-Me Select Replacement Heifer Program .

Since 1997, this University of Missouri Extension program has become the gold standard for replacement heifer development, bringing cutting-edge science and data to pastures across the state.

Boom for Beef Producers

Cattle prices are climbing to levels not seen in years — and for longtime producers, the rewards have been hard-earned.

“It’s hard not to be in a good mood if you’re a cattle producer right now,” says Zac Erwin, regional livestock specialist with University of Missouri Extension. “This is the moment we’ve been waiting for for about the last decade.”

Erwin has worked with cattle producers for nearly 20 years, helping them navigate the ups and downs of a notoriously cyclical business. After the market peaked in 2013 and 2014, it plummeted in 2015 and stayed low for nearly a decade. Those who held on through lean years are now seeing the payoff.

“Those that were able to maintain inventory are certainly getting paid for their efforts,” Erwin says. “We’re also seeing new money coming into the business because of the profitability we’re currently experiencing.”

Grassroots Effort Becomes a National Model

The Show-Me Select Replacement Heifer Program was born out of a simple idea: add value to what was once considered an undervalued commodity — the heifer calf. It began as a grassroots initiative and has since grown into a model replicated across the U.S.

“This is really the gold standard for heifer replacement in the country,” Erwin says. “It started to raise the value of an undervalued commodity — and over the years, it’s snowballed.”

At its core, the program is about technology transfer: taking the latest university research — whether in breeding, pregnancy detection or genetics — and putting it directly into the hands of Missouri cattle producers.

Breeding Smarter with Technology

In the early days, the program focused on artificial insemination (AI) and ultrasound pregnancy diagnosis. Today, it’s moving into genomics and advanced reproductive tools that could revolutionize herd-building.

One of the newest developments is Doppler ultrasonography, championed by Thiago Martins, beef production state specialist at the University of Missouri. This technology allows producers to check a cow or heifer just 20 days after AI — a significant improvement over the traditional 28-day window.

“By exposing cows to two rounds of AI in 24 days, we got 85% of those animals pregnant,” Martins says. “If you compare that to natural service over 60 to 90 days, which gets you around 9% bred, the difference is huge.”

For producers looking to rebuild their herds with better genetics, this technology could be a game-changer.

Genomics: Peeling Back the Hide

The future of replacement heifer selection isn’t just about breeding more animals — it’s about breeding better animals.

“Genomic testing, especially on the commercial side, is relatively new to the beef industry,” explains Jamie Courter, state beef genetics Extension specialist. “With Show-Me Plus, producers can use DNA samples to unlock deeper insights into their heifers’ genetic potential.”

By understanding traits that can’t be seen — like longevity, calving ease and heifer pregnancy — producers can make more informed decisions. And while some are initially hesitant due to testing costs, Courter says the return on investment is clear.

“If you can show up at the sale barn with calves out of high genetic merit for traits like carcass weight, marbling and ribeye, buyers notice,” she says. “They love having that risk management — knowing what to expect when those cattle enter the feedyard.”

Proven Premiums and Long-Term Payoffs

The numbers speak for themselves. According to Erwin, Show-Me Select heifers routinely bring $200 to $300 more per head than comparable animals not in the program.

“Most sales this fall will be in the $4,000 range — and even above,” he says. “Over time, you build a reputation. Repeat buyers come back, and that puts more money in producers’ pockets. Those who stick with the program through good times and bad see the biggest rewards.”

Beyond the dollars, the program has had a transformative impact on rural communities, improving operations and livelihoods across Missouri.

Looking Ahead

The next Show-Me Select Replacement Heifer sale is set for Nov. 21 at the Joplin Regional Stockyards in Carthage, Mo., featuring around 275 spring-calving heifers. It’s more than just a sale; it’s a showcase of how genetics, technology and trusted branding can add real value to Missouri’s beef industry.

As Erwin puts it, “This program changes people’s lives.” And in today’s high-stakes cattle market, it may just shape the next decade of beef production.

15 Insights on the State of the Beef Industry

Fri, 19 Sep 2025 19:10:43 GMT

Farm Journal’s recent producer survey results, coupled with expert analysis, point to several dynamics shaping the beef industry in 2025 and beyond. Here’s what four industry insiders have to say about what is driving today’s profitability, how increased market prices are impacting the future and what’s next for beef producers:

Ken Odde, South Dakota commercial cow-calf producer
Matt Perrier, Kansas Angus seedstock producer
Lance Zimmerman, RaboResearch Food & Agribusiness senior beef industry analyst
Scott Varilek, Kooima Kooima Varilek Trading Inc.

Zimmerman on demand: “Demand is as high today as it has been since 1983. The highs in demand were in the late ‘70s. We’re within layup range of getting there, and I never thought that would have been possible 10 years ago.”
Zimmerman on beef quality: “We’re producing 5 lb. of Prime beef today to 1 lb. Select. Go back to 2005, and we were producing 1.2 to 1.3 lb. of Prime and Choice beef for every 1 lb. Select. The consumer loves the quality of beef they’re getting from U.S. beef producers today.”
Zimmerman on the complexity of herd expansion: “ Those operations that are big enough to take that financial risk ... they’re going to want to make sure they can rebuild strategically. The beef industry has always been built by risk takers, but I think as producer demographics have gotten older, as you get older, you tend to take more calculated risk.”
Zimmerman on cow numbers: “I think this is going to be a slower rebuild because of the amount of volatility we’ve seen in the cattle markets over the last 10 years, in addition to how the pricing patterns reacted to the last rebuild.”
Odde on calf prices: “Two years ago, we were selling calves off the ranch for maybe $1,600 to $1,800 a head. Those same calves today are worth $2,200 to $2,400 a head.”
Odde on the beef industry’s impact: “This beef industry today — especially the cow-calf sector — is pumping a lot of dollars into rural America, and this is not something we have seen for a long, long time.”
Odde on young people returning to agriculture: “Making money in these operations is what’s really key to attracting young people back to the operations.
Perrier on bull demand: “As we see fewer cows, we don’t necessarily see less demand for bulls.”
Perrier on how genomics and DNA testing have revolutionized cattle breeding: “For around $50 a head, we are able to take a DNA sample that can tell us an immense amount about that animal’s genetics, both on the commercial and seedstock end of things, allowing for more precise selection and reduced risk.”
Perrier on genetic investment: “It’s more important than ever to make sure you’re investing those profits in things like genetics that can pay back.”
Perrier on consumer demand: “That consumer dollar that comes into the beef industry trickles down all the way through, and that’s where the new source of wealth is in our ranches.”
Perrier on industry outlook: “It’s time as producers to recognize the fact we have a product that people want to buy. We have profitability in the industry, and we need to treat it as a business.”
Varilek on cattle traders’ mindset: “Cattle traders are nervous. We all know the end is going to come eventually, so we kind of fall into that trap.”
Varilek on herd rebuilding: “We’ve had moisture from Texas all the way to North Dakota this year, so we had some grass. We didn’t have the drought issues to worry about. There is some heifer retention that’s happening. I think it’s been a little bit slower, but it is there. Couple that with the cow slaughter being well behind year-ago levels — talking 37% week over week —there’s a lot less cows going to slaughter all year long. We’re trying to keep them. This market has sustained good prices for a long time. We know we’re tight on supplies. We’re trying to rebuild safely.”
Varilek’s three signs for a turning market: “You’ve got the basis, is one. We’re losing some of that. We’re still positive. The bull spreads have not really performed as of late. They have all summer — they’ve been great. But maybe lacking here. And then just the market itself. So, those are the three signs.”

The State of the Beef Industry Report includes input from nearly 500 beef producers. The annual report provides information to help producers when making decisions. Click here to download the full report.

For more insights to the report, as well as producer and economist perspectives, watch the State of the Beef Industry Webinar exclusive on Farm Journal TV .

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Fat Matters: How Back Fat Impacts Bull Fertility

Wed, 03 Sep 2025 17:32:15 GMT

A bull’s job is to breed cows. From a fertility standpoint, a bull should be sound and ready to go to work each breeding season.

To better understand how a bull’s condition affects his soundness, a recent research project at the University of Georgia (UGA) looked at the relationship between a bull’s subcutaneous backfat thickness and its semen quality .

“Over conditioning is very common within the seedstock world, and we’re interested in understanding to what extent that over conditioning or increased subcutaneous back fat thickness may have an influence on that bull’s fertility,” says Molly Smith, a UGA doctorate student.

She says the project included more than 700 bulls — a combination of Angus and Sim-Angus crosses from three different bull development programs. The research process included two key steps: a carcass ultrasound and a breeding soundness evaluation (BSE).

The study categorized bulls into three groups based on their subcutaneous backfat thickness, using 10% and 20% thresholds.

When examining semen characteristics, Smith says they found some intriguing results.

“We saw no differences in the amount of motility, but we did see differences in morphology,” Smith explains.

Morphology refers to the shape, size and structure of the sperm. Sperm motility is how it moves.

Specifically, bulls in the top fat thickness categories showed concerning semen quality characteristics.

“Those bulls that were in the top threshold actually had a less percent, a less amount of normal sperm cells and a greater amount of primary and secondary abnormalities,” Smith says.

BSE Impact

Pedro Fontes, UGA associate professor, recently visited with Smith about her project during a “UGA Beef Tips” podcast .

He asked Smith if the backfat affected the bull’s ability to pass the BSE.

Smith says, “Bulls that have a greater than about 0.5" of subcutaneous back fat thickness had a greater probability to fail their breeding soundness evaluation.”

Quantifying this, she adds, “10% of them failed their breeding soundness evaluation, which is greater than two times the bulls that were in our other two categories.”

Fontes clarifies the failures were specifically related to semen quality, excluding other potential reasons for failing a BSE.

“Most of the issues that you (Smith) observed were associated with morphology and non-motility. So those cells are moving well, but they look different,” Fontes says.

Performance and ADG

When evaluating performance or average daily gain (ADG), Smith reports there was no change between bull groups.

“There actually were no differences between our categories of top, middle and bottom bulls, our top bulls were not gaining any more than our middle and bottom bulls were, so they were all kind of following the same trend,” Smith reports.

Fontes interprets this finding as significant, suggesting that “it’s not a matter of allowing those bulls to express their genetic potential for growth” but rather about understanding fat deposition.

Smith agrees, saying, “It’s about essentially where that fat deposition occurs, and that’s how it matters.”

While producers might worry about restricting bull growth, the research suggests that careful monitoring of fat distribution is more important than preventing weight gain.

Fontes summarizes the key takeaway from the research is the ability of bulls to pass a BSE appears more related to body condition score and over-conditioning rather than their overall growth potential. Excessive back fat can negatively impact a bull’s reproductive potential, even if it doesn’t affect its growth performance.

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Minimizing Shrink to Maximize Profit

Thu, 04 Sep 2025 14:59:57 GMT

Every pound counts at the sale barn — and sometimes, the weight loss happens long before calves ever hit the scale.

For cattle producers, shrink isn’t just a biological response to stress; it’s an invisible drain on profit margins that can be managed with the right timing and techniques, according to K-State beef cattle experts.

K-State veterinarian Brad White explains “shrink” as the weight loss that occurs between gathering calves at home and their final weigh-in at the scale.

“In general, I expect calves to lose weight if they’re sitting in a new environment, new water source, just transported and everything else,” says veterinarian Bob Larson. “So even though it might be easiest for me to take calves on the day that’s most convenient for me, in order to address shrink, I think it’s better to move that transport to the sale as late as possible.”

There are also economic implications associated with shrink.

“You think about a 500-lb. steer; you know, every 1% difference in shrink is 5 lb.,” Larson says. “And so you add a couple more percentages of shrink, and the amount of money we are talking about is easily offset by hiring somebody to help me gather them.”

Proper cattle handling techniques play a critical role in minimizing weight loss during the marketing process, the experts emphasize.

“We feel stressed because we have things to do, and we start rushing and pushing the cattle harder. We start losing those low-stress handling principles in the process,” beef cattle nutritionist Phillip Lancaster says. “Now that they are stressed, they have an increase in urination, defecation, and they start losing fluids and losing weight quicker.”

For producers concerned about shrink, online auction platforms may offer a useful alternative.

“One tool that producers have is methods that limit the amount of time the calves spend in the marketing system, such as marketing online,” Larson says.

The specialists concluded that shrink represents an invisible cost that doesn’t appear on invoices but significantly impacts producer profitability, making proper management essential for maximizing returns.

More on this topic is available on the latest episode of the K-State BCI Cattle Chat podcast.

Taking Stock For Disasters: Developing A Large Animal Preparedness Plan

Mon, 11 Aug 2025 14:27:24 GMT

When a disaster is on the horizon, timely evacuation can become that much more challenging for owners whose horses and livestock can’t simply squeeze into the back seat. These animals often depend entirely on their owners to shield them from the elements within their pasture, so having a proper plan in place is vital for their safety.

Kyle Johnson, a clinical assistant professor at the Texas A&M College of Veterinary Medicine and Biomedical Sciences, offers insight into disaster risks and preparedness methods for large animal owners.

The Threat Of Wind, Water And Wildfires

Natural disasters that can impact horses and livestock include seasonal concerns like extreme summer heat and winter ice as well as sudden events like hurricanes, tornadoes, floods and wildfires.

Any storm with strong winds brings the threat of flying debris.

“When airborne, this debris can cause traumatic injuries — such as lacerations and puncture wounds — to horses and livestock,” Johnson says. “These high winds can also cause barns, shelters, and other structures to collapse.”

Flooding brought on by a storm’s heavy rain is another major threat for large animals exposed to the elements.

“If an animal is forced to stand in floodwaters because it is confined to a stall or a flooded pasture, it can suffer from a variety of injuries, including severe dermatitis, pneumonia and gastrointestinal or neurological disease — collectively known as submersion injury,” Johnson says. “Floodwater can also be heavily contaminated with a variety of substances, such as petroleum products, agricultural and industrial chemicals, pesticides and bacterial organisms like E. coli.”

Completing nature’s triple threat against horses and livestock is the potential harm brought by wildfires.

“When these animals inhale the smoke from wildfires, it can cause irritation of their eyes and lungs,” Johnson says. “Animals may cough, have increased respiratory rates and nasal discharge. Fires can also destroy or contaminate any available forage for grazing animals. In these cases, animals will either need to be moved or high-quality forage will need to be delivered to them.

“At times like these, proper animal identification is critical, as it makes returning these animals to their owners and pastures much easier after flood waters have receded and fires have been extinguished.”

Methods of large animal identification include:

Microchipping
Ear tags
Plastic neck bands
Branding
Tattoos

Thinking Ahead

Simply deciding to evacuate your horses or livestock isn’t enough. Having a safe place to go is also a vital part of your plan. Furthermore, knowing how to get there and having alternate routes can also be critical to an effective evacuation.

“A vital first step in any evacuation is the ability to quickly and safely load your horses into a horse trailer,” Johnson says. “Practice makes perfect so practicing loading your horse can be helpful so when you must leave. It’s also important to ensure that the trailer is regularly maintained.”

A plan is merely an idea unless it is written down. Copies should be made and stored both on-farm and in alternate, but known and accessible, locations. It should also be rehearsed, even if only briefly, and everyone should have a thorough understanding of the plan and know their role.

Emergency Kit Preparation

Companion animal owners are encouraged to plan ahead in the event that an evacuation might be needed by creating an emergency “go kit” of necessities for their pets; having the same kind of kit in the event that you need to evacuate large animals will make that process easier as well.

An emergency kit for large animals should contain enough supplies to last at least 72 hours, and possibly up to two weeks.

“Water is arguably the most important part of an emergency kit,” Johnson says. “An adult horse needs roughly six to 10 gallons of fresh water per day. As such, a kit should include at least three days’ worth of water per horse, with enough feed to last one to two weeks.”

Additional emergency kit materials include:

Registry paperwork
Copies of medical records
First-aid supplies
Identifying photographs
Feed and water buckets
Extra halters and lead ropes
Cleaning supplies
Medications

Pre- And Post-Disaster Resources

Before a disaster strikes, an owner’s best preparation resource is their regular veterinarian, who can provide copies of important documents and ensure that horses are properly vaccinated and in good health.

“It is important for horse owners to know their neighbors or, if the horse is kept in a boarding barn, the barn manager and other boarders at the facility,” Johnson says. “These relationships can promote mutual aid when disaster strikes.”

There are also a variety of resources available for members of the public to obtain accurate and up-to-date information about disasters that may impact their area, including automated emergency alert systems in the form of texts, emails or apps.

Knowing how weather may affect your property and having a plan in place are the best ways to protect your horses and your herds and to stay ahead of the chaos.

“As Dr. Deb Zoran, director of the Texas A&M Veterinary Emergency Team, says, ‘hope is not a plan.’ Owners should plan for disaster, discuss their plan with others, prepare their emergency kits, and be ready to act,” Johnson says. “With disasters becoming more frequent and catastrophic, it’s not a matter of if, but when.”

Community-Fed and Family-Led: The Unique Story of Brey Family Beef

Mon, 28 Jul 2025 15:08:52 GMT

At Brey Cycle Farm in Sturgeon Bay, Wis., beef-on-dairy is just a small piece of the family’s 1,500 registered Holstein operation — but it serves a big purpose. What started as a way to help maintain the farm’s herd size evolved into something more meaningful — an avenue to give back to consumers, connect with the community and promote transparency on their 121-year-old operation.

Located in the scenic countryside of Door County, Brey Cycle Farm has been a family-run operation since 1904. Over five generations, the Brey family has lived by their mantra: “To learn and grow so that all may prosper.”

That sentiment remained strong when Tony and Moriah Brey returned to the farm in 2007 and started milking just 100 cows. By 2016, when Jacob and Lauren Brey joined the team, the herd had grown to 400 cows. With more family involved, the Breys knew staying competitive meant being open to new opportunities.

“Typically, we always focused on growing the herd. But there was a time frame where we were not sure which direction we were going to go,” Moriah Brey recalls. “So, the boys began using beef-on-dairy to help keep numbers steady.”

After using Angus semen on a few of their lower-end Holsteins, the family had a group of crossbred animals ready to go to market in the spring of 2020. Rather than send them to the sale barn, they saw an opportunity to process and sell the beef themselves.

“We had beef available and a desire to give back,” Brey says. “We started processing our own animals and put in a retail store right away. It’s a little red shed that sits near my driveway across the road from the farm.”

Not long after the launch of Brey Family Beef, the COVID-19 pandemic threw a wrench in their plans. However, unlike many businesses during the pandemic, Brey Family Beef prospered.

“During COVID, people would call ahead and we would run the beef out to their car. And it actually worked really well because people didn’t want to come in to touch, see or feel things. They wanted to keep their distance. I’d like to tell you we had this crystal ball and knew things would shut down and everyone would stop in our driveway to buy meat, but we didn’t,” Brey says with a laugh. “It all lined up and worked in our favor.”

(Brey Family Beef)

While the small retail store’s timing was lucky, the product spoke for itself. Demand for Brey Family Beef grew, and the family leaned into the momentum.

“Our Facebook page started to take off, and others heard about us by word of mouth,” Brey notes. “People started reaching out with questions — not just about the meat, but about the farm, how the animals were raised, what they ate and how we handled them. And that opened a door for us to really tell our story and help people understand what modern dairy and beef farming looks like.”

A Local Staple
One of the guiding principles behind Brey Family Beef has been keeping everything local, starting from the calves and extending all the way to the final product.

“All of the meat comes from our farm,” Brey explains. “Nothing comes from outside of Door County.”

Much like their dairy operation, the crossbred calves are born and raised on the farm, often alongside their dairy counterparts.

“We raise the calves and grow all of our own feed. Then, when the calves are old enough, they graze one of our pastures until they are fed a finishing diet. Everything comes from here on the farm,” Brey says. “It’s all connected.”

That local loop extends to their beef finishing program as well. Even the processing is done close to home. By keeping every step of the process local, the Breys maintain full oversight of their product’s quality and consistency.

That local pride shows up in creative ways, too. The Breys recently partnered with a nearby cherry farmer to craft Door County cherry-and-cheddar-flavored beef sticks and summer sausage — a flavorful nod to their region and a testament to what can happen when local producers come together.

“We’re proud to keep it all here,” Brey adds. “It’s not just about raising good beef. It’s about doing it in a way that stays true to who we are and where we come from.”

(Brey Family Beef)

The Devil is in the Details
From the start, building a direct-to-consumer beef business was a family effort. Jacob and Tony focused on the cattle while Moriah and her sister-in-law, Lauren, took charge of customer outreach, marketing and day-to-day operations. With demand for their local products continuing to rise, it became clear that staying successful would require careful planning and collaboration.

“I’d run spreadsheets on what it cost to raise the animals, factor in what we needed to make and create a blend price for the products,” Brey explains. “When you’ve got a different amount of hamburgers, steaks and roasts that come from each cow, you have to do the math to make it all pencil out.”

That attention to detail extended beyond the spreadsheet. While some customers preferred to order quarters or halves in advance, others wanted the flexibility of shopping by the cut. To meet both needs, the Breys introduced more customer-friendly options — including preorders, customized beef bundles and seasonal holiday boxes.

“We wanted people to feel like they had choices,” Brey says. “Whether someone’s looking for a quarter of beef or just a few steaks for the grill, we try to make it easy.”

On the marketing and digital side, Lauren took the reins.

“Lauren works full time for Farmers for Sustainable Food, and she had great contacts and a good sense of how to build a brand,” Brey says. “She got our website off the ground, keeps it updated, manages plugins and hosts the online store. It’s all very user-friendly thanks to her.”

(Brey Family Beef)

Beef That Brings People Together
At Brey Family Beef, success goes beyond the amount of beef sold. From the beginning, the business has been built around people — placing value not only their customers, but also their employees and the broader community.

“All of our employees get beef at half price for their families,” Brey says. “We also give a lot away. It helps us meet people in the community and take care of the people who take care of the cows.”

Beyond taking care of their employees, Brey Family Beef often shares beef sticks during tours and community events and provides samples to local schools — reinforcing their belief that food is a powerful tool for connection and community building.

“People want farm-to-table. They want to know their farmer,” Brey says. “And we can provide that while also educating them on how we farm and why. We always emphasize that all sizes of farms are acceptable. There are lots of different ways to do things well.”

Currently, no major expansion plans are on the horizon. But the Breys remain open to small improvements and evolving needs. Rather than trying to fast-scale their retail beef brand, they have chosen a steady, intentional pace.

“We’re content with where we are at for the moment,” Brey says. “It checks the boxes for us. It gives us a way to give back, meet people and offer a product we’re proud of.”

That balanced mindset also extends to pricing.

“Right now, we’re probably priced lower than the grocery store, but it balances out,” she says. “And when the market dips, our loyal customers stick with us. That means a lot.”

In the end, Brey Family Beef may be just one piece of their broader farm operation — but it reflects the heart of who they are.

“It’s a small part of the big picture,” Brey reflects. “But it’s one that lets us share who we are and why we do what we do. That’s what makes it worth it.”

Open Heifers Explained: What You Need to Consider to Increase Preg Rates

Fri, 27 Jun 2025 12:54:48 GMT

A producer has a group of 112 heifers. The heifers were synchronized, and after a 45-day breeding season only 80% were confirmed pregnant.

During a recent “ Bovine Science with BCI ” podcast, Kansas State University veterinarians Brad White and Bob Larson explore potential causes for the issue — from bull problems to nutritional and health-related factors. They also share practical strategies and management tips producers can implement to improve reproductive success and set the herd up for a better breeding season.

Larson says, while the pregnancy rates weren’t optimal, the results weren’t catastrophic. The first breeding cycle performed well.

Reviewing the pregnancy data they determined:

57% of heifers became pregnant in the first 21-day breeding cycle.
After synchronization the heifers were artificially inseminated and then turned out with bulls. Larson says the goal or expectation should be 60% to 65% every 21 days so 57% is not too low.
39% of remaining heifers got pregnant in the second 21-day cycle.
Larson explains this is the rate that is the biggest problem and concern.
The final breeding period (about four days) added a few more pregnancies.

White explains about those who conceived in the first cycle, “Those heifers kept out of this scenario are going to be great cows for the herd. They’re bred at the right time.”

According to the veterinarians the potential reasons for the less-than-ideal pregnancy rates after the first cycle include:

Heifer Factors
Heifers were initially developed in a dry lot with a high body condition score (7 out of 9) then moved from dry lot to native range after initial breeding. Larson says the potential body condition loss could have impacted fertility as a negative energy pattern can pause a female’s estrus cycle.
Bull Factors
The producer turned out the 112 heifers with five bulls — three yearlings and two mature bulls. With the conception after the first cycle, the bulls had approximately 48 heifers to service. Larson explains the biggest concern is the synchronization created a concentrated breeding period and the bulls might have struggled with multiple heifers in heat simultaneously. Another fertility consideration is social dynamics and breeding behavior.
“The only solution I have for that is more bull power,” Larson says. “And that can get expensive, really fast, when you think about dollars per pregnancy during that second 21 days, when you know 60% of them are already pregnant.”

After reviewing the case, Larson gave these recommendations to the producer:

Target and maintain heifer body condition score around 6 (not 7)
Avoid significant body condition changes during early pregnancy
Carefully time movement from dry lot to pasture
Consider smaller heifer groups
Potentially rotate bulls between groups
Explore heat detection and re-breeding options
Evaluate bull power and allocation strategies

The discussion highlights the complexity of heifer breeding, emphasizing that multiple factors can influence pregnancy rates. Larson summarizes careful observation, strategic management and understanding the biological and social dynamics of the herd are crucial to improve reproductive success.

Your Next Read: 5 Strategies to Help Cattle Cope with Heat

Consumer Trust: A Veterinarian’s Role

Thu, 19 Jun 2025 15:27:12 GMT

This article was written by David Friedlander, the Senior Director of Market Research for the National Cattlemen’s Beef Association.

With information so readily available at one’s fingertips, ensuring a trusted source of information from the cattle industry is critical. Animal caretakers may field questions on how animals are raised from many interested groups. Who better to provide unbiased information related to animals than the voice of a veterinarian?

Through the first three months of 2025, fresh meat sales reached an all-time high compared to year ago levels¹. Protein is top of mind as it relates to health and wellness and consumers are looking for help navigating the crowded informational marketplace.

By the end of 2025, over 325 million people are projected to have internet access in the United States² with the majority using a mobile device or smartphone to access it³. News and information are now at the consumers’ fingertips. For a host of reasons, consumer trust among mass media outlets is at an all-time low⁴.

From a veterinarian or farmer/rancher perspective, how does one share information related to production practices? Who is the trusted source of truth among consumers?

Referencing the National Cattlemen’s Beef Associations’ (NCBA) Consumer Beef Tracker, a contractor to the Beef Checkoff, both a veterinarian and farmer/rancher rise to the top, above all other sources⁵. In fact, more than 60% of consumers note both a veterinarian and farmer/rancher as the source of truth followed by more than 50% consumers looking to government agencies, specifically, USDA, FDA and CDC.

(Consumer Beef Tracker, NCBA)

When asking respondents about perceptions specifically related to beef, 90% of respondents had a positive or neutral response. Taking this one step further, when asking respondents about the production perception of beef, 80% had a positive or neutral response⁵.

Although overall perceptions related to beef are positive, when asking respondents about their knowledge specifically related to how cattle are raised and grown for food, data show slightly more than 25% of respondents noted either “knowledgeable’ or “very knowledgeable”⁵about how cattle are raised and grown for food.

However, when consumers make purchases, 70% claim they have some level of consideration of how food was raised and grown for food. When narrowing down to concerns related to how cattle are raised for food, less than 35% of respondents have a specific concern, with animal welfare rising to the top⁵.

Given the challenging media landscape and lack of trust among consumers, NCBA looked to producers and a veterinarian to help raise overall perception related to how cattle are raised for food.

(Consumer Beef Tracker, NCBA)

Given the challenging media landscape and lack of trust among consumers, NCBA looked to producers and a veterinarian to help raise overall perception related to how cattle are raised for food. Capturing a day in the life of local producers and a veterinarian, NCBA shared the level of care, overall well-being and hard work that goes into raising cattle.

When surveying consumers, both before and after seeing the featured video, the positive response grew from just over 30% to nearly 75% among respondents. Perhaps even more encouraging, negative perception decreased from nearly 30% to just 5% after seeing the featured video ⁶.

Integrating industry education resources such as those in the Beef Checkoff-funded Beef Quality Assurance (BQA) and associated programs is one way that veterinarians can continue to be this trusted voice. Elevating cattle care through that partnership with the producer impacts animal health, product quality, and consumer confidence . Considering the consumer aspect of raising cattle is one area where veterinarians may have not previously contributed, though it is apparent that their influence goes beyond animal health.

In a marketplace filled with competing messages and general mistrust among consumers, it is very encouraging to see high levels of trust by consumers, specifically, in those individuals that have one-to-one experience with the animals, namely the veterinarian and the farmer/rancher to help share out the broader message of animal care.

There is still work to be done from a consumer perspective but having a trusted leader to share the message is a great place to start. For more consumer insights and Beef Checkoff-funded research, visit https://www.beefresearch.org/ .

References
¹Circana
² Statista, 2025 projections based on actuals through 2023
³DataReportal: GWI; Meltwater; We Are Social
⁴Gallup 1927 - 2024
⁵NCBA Consumer Beef Tracker, January – December 2024
⁶NCBA: Raised and grown asset testing, October 2023

1,500-lb. Carcasses the New Normal, Not the Exception

Tue, 17 Jun 2025 17:01:26 GMT

Today the entire beef industry — from producers to processors — is economically incentivized to produce heavier animals. Ty Lawrence, West Texas A&M University animal science professor and director of the BCRC, predicts that carcass weights will continue to increase, potentially reaching 1,500 lb. in the near future.

Lawrence was a keynote speaker during the 2025 Beef Improvement Federation (BIF) Symposium in Amarillo last week. He says the industry has already seen harvests of cattle approaching that weight, with some producers currently feeding cattle up to 2,300 lb.

“We can feed cattle today to much bigger weights and be more profitable than you’ve ever considered,” Lawrence says.

BIF attendee and Kansas beef producer Joe Epperly from Wamego, Kan., summarizes, “The most hard-hitting comment at BIF was Lawrence’s 1,500-lb. carcass prediction by the end of his career. The implications of that to genetic selection, cost of production and cow size are far ranging. It will be a challenge for producers in every segment to meet.”

More than 400 beef producers, breed association leaders and industry professionals participated in two and a half days of educational programming focused on beef industry profitability and sustainability.

Tuesday, June 10, the event kicked off with the Young Producer Symposium. Wednesday’s general session focused on “Beef Industry Profitability: Conflicting market signals and profit drivers in the beef value chain.” Thursday’s general session theme was “Sustainability: Improving our product through selection, applications of technology and data integration.”

Wednesday and Thursday afternoon technical breakout sessions focused on a range of beef-production and genetic-improvement topics.

Bradley Wolter, a symposium attendee from Aviston, Ill., says, “Larger carcasses will be a critical part of bridging the supply gap in the near term. Identifying genetic association with late-term mortality and morbidity requires further research and coordination on the part of breeding entities.”

He says the chasm remains between exponentially larger finished carcasses that optimize fixed packer costs verses a target of smaller cows for biological optimum on the ranch.

“More collaborative, holistic data analysis with integrated research is needed to avoid industry sub-optimization and ensure competitiveness on the world stage,” Wolter summarizes.

Scott Greiner, Virginia Tech professor and Extension animal scientist, agrees with Epperly and Walter saying the message that resonated with many in attendance was the continued emphasis on increasing carcass weights by the feedlot and packing sectors, and the impact it will have at the cow-calf sector as it relates to cow size and production costs.

“This trend is not new, but I think the way things were conveyed by several speakers in terms of the economics and market signals, sure seems like bigger is what will continue to be a primary emphasis,” Greiner says.

Ken Odde, 2025/26 BIF vice president from South Dakota, says: “Two of the real questions about feeding cattle this long [to 1500-lb carcass weight] is what happens to the carcass traits as you do that? What happens to feed efficiency?”

One of the sessions that stood out to Odde during the symposium was a presentation on a project at South Dakota State University in the Advancements in End Product Improvement breakout session — “Extended days on feed: Influences on growth performance, efficiency and carcass characteristics of steers and heifers of different proportions of Angus and Limousin genetics.”

Is the U.S. Behind?

“From conversations in the hallway, I learned that the U.S. beef industry is behind on methane research, and if we are going to compete in the global marketplace, we need to get a move on,” Epperly says. “Australian Angus will release a methane research EPD in 2025, and we have barely enough data in the U.S. to see differences. That Australian data includes a lot of American bulls, so we will have data whether some American breeders like it or not. The optics for some are unfavorable, but whatever we can do to keep the doors open for our product the better off we will be.”

Likewise, symposium speakers referenced the Brazilian beef industry and how it is poised for continued success and rapid growth given its bountiful resources, not the least of which is its people.

“You see it not only in its scaled adoption of AI, but through the numerous young geneticists who make up the audience,” Walter says. “The U.S. industry needs to continue to invest in its genetic improvement through both public and private partnerships to maintain a position of world leadership.”

Young Producer Focus

“The Young Producer Symposium opened with a message about ‘Standing on the shoulders of giants,’” says Elizabeth Dressler, a graduate student who attended the symposium. “This resonated with me as I thought about all the research and progress the beef industry has made over the years. I thought it was a great way to open the conference by paying respect to the work that has been done in the past, as we look into the future the rest of the conference.”

Wolter adds there’s an excitement among young people in the beef industry.

“These young leaders are creatively engaged with our consumers unlike the previous generation,” he says. “I believe that will only create more demand and opportunities for an industry despite some questions and uncertainties with how cattle interact with their environment.”

Exploring Next-Generation Phenotyping that Drives Commercial Profitability

Mon, 09 Jun 2025 15:43:19 GMT

Traditional genetic improvement programs have been built on collecting phenotypic data such as birth, weaning, yearling and carcass weights.

“Those phenotypes have driven the industry’s increase in productivity — productivity on the rail and in the feedyard,” says Troy Rowan, University of Tennessee assistant professor of beef cattle genomics. “Commercial data is going to be more and more important. The seedstock producer has traditionally been our main collector of phenotypic records. We understand we need to measure things like disease resistance and fertility in the environments that matter to the commercial producers. So, we’ve got to integrate those commercial records. And there’s new technologies coming online that are going to help us get there easier and in a more consistent and accurate way.”

Rowan recently authored a white paper that examines industry research and results from the Imagine: AGI’s Beef Genetics Forum , which took place Sept. 25-26, 2024. Hosted by Angus Genetics Inc. the event was attended by professionals from academic, research, allied industry and ranching backgrounds.

“The big question the Angus Association wanted to ask their producers and folks from across the industry is, ‘What are we missing?’ and ‘What are the technologies and approaches that are going to allow us to work toward increasing profitability,’” Rowan explains.

One of the major themes of the paper is the numerous technological developments poised to affect phenotype collection. Examples include computer-vision technology and wearable sensors.

“By using these technologies to measure traits on continuous scales rather than the categorical scales we currently use for traits like hair shedding or foot angle, we can increase precision of phenotype measurements and consequently improve the quality of EPDs (expected progeny differences) over time,” Rowan says.

He also discusses the types of data most important and economically viable for the industry to pursue. Advancing terminal and maternal traits, health and other challenging areas of production will require data integration and more advanced tools.

“We should work on developing genetic selection tools that capture all elements of commercial profitability, continuing to improve yield and the eating experience of our end product while also making our cow herd more efficient, adapted and productive,” Rowan summarizes.

In the paper, Rowan says the greatest opportunities moving forward rely on capturing and leveraging commercial data throughout the value chain.

“This will require radical collaboration and coordination between industry partners,” he writes. “While individual data points from a commercial herd or a processing plant may not be individually valuable, capturing multiple sources of data in the aggregate will enable genetic evaluations to fill important gaps in their systems with high-quality tools.”

He says the efforts that leverage new technologies and integrate new data sources will require five main considerations:

Phenotypes are, and will always be, the backbones of genetic evaluation: While much of our forward-looking focus is on new and novel phenotypes measured by increasingly complex technologies, we still have far from complete reporting for our core economically relevant traits (ERTs). No amount of genomic testing can make up for a lack of phenotypic reporting. In the immediate term, the continued adoption of whole-herd reporting will improve genetic predictions and open opportunities to extract new phenotypes.
Standardization of phenotype collection, both by producers and via algorithms, will be essential. “From the inception of genetic evaluations, we have worked to standardize trait definitions and best practices for recording,” Rowan says. “This motivated the creation of the Beef Improvement Federation, which continues to publish best practices. Next-generation phenotyping technologies will have many more variables that can impact raw phenotypes, making the standardization of recording, processing and cleaning even more important.”
Seedstock producers may not be able to shoulder the full financial burden of phenotypic collection. “Seedstock producers have traditionally borne the full cost of phenotyping with the understanding that records will help increase the accuracy of EPDs for their animals,” he explains. “However, as we seek to measure more expensive phenotypes, the economics of phenotyping will become more difficult.”
Genetic evaluations will have to balance the deluge of new technology with the resulting payoff in EPD quality and utility. “Not every phenotype is worth measuring,” Rowan says. “As new technologies come online, genetic evaluations will need to consider the costs and return on investment carefully.”
Data sharing will be essential to leveraging the impact of phenotypic collection across industry segments. Economically important phenotypes can be collected at every step of the beef supply chain. From cow-calf operations to feedlots to processors to consumer feedback, data is constantly being collected. When we can tie this data back to an individual animal and its genetics, the possibilities of improving efficiency, animal well-being and consumer experience are limitless.

To hear more discussion about the white paper, you can listen to “The Angus Conversation” podcast: Genetic Innovation Requires Leadership and Data — The Phenotype Paradox in the Beef Industry.

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Investing in the Future: Cargill Announces $90-Million Investment in Automation and Technology

Fri, 06 Jun 2025 18:18:31 GMT

Cargill plans to invest nearly $90 million in automation and technology at its Fort Morgan, Colo., beef plant over the next several years as part of its broader Factory of the Future initiative aimed at improving operational efficiency, yield and worker safety, the company announced Thursday.

“We’re at an extremely challenging point in the cattle cycle for packers with tight supplies and margins,” says Jarrod Gillig, senior vice president of Cargill’s North American beef business. “But now is the time we need to step up and make investments in our facilities to make sure they are working efficiently.”

The company has already put $24 million into technology upgrades at the plant since 2021. One of the newest tools to be deployed will be CarVe, Cargill’s proprietary, patent-pending computer vision system that measures red meat yield in real time. The technology gives managers instant feedback to help workers refine cutting techniques and reduce waste.

“I grew up on a farm/ranch and am blessed to still be active in our family’s cattle operation today, so I understand the importance of honoring the whole animal and doing right by the hard work of the ranchers and farmers who raise them. With tools like our new CarVe computer vision technology, we’re able to keep more high-quality protein in the food system, cut down on food waste, and make each animal count. That matters more than ever today.”

— Jarrod Gillig, senior vice president of Cargill’s North American beef business

“Before CarVe, yield data was always yesterday’s news,” Gillig says. “Now, we’re making decisions in the moment and saving product that would’ve been lost.”

Even a 1% improvement in yields could save hundreds of millions of pounds of beef annually, a meaningful gain at a time when U.S. cattle supplies are at their lowest levels in years.

“With CarVe, we are not replacing employees, it is empowering them to work more efficiently and effectively and helping us maximize the carcass,” Gillig summarizes.

The company has also invested in the Fort Morgan community, backing a $40 million workforce housing initiative that includes new townhomes and an 81-unit apartment complex scheduled to open this fall. Cargill has provided more than $500,000 in grants to local nonprofits for childcare access and housing-related support.

“Fort Morgan plays an important part in Cargill’s critical role as a food company to the nation and the world,” Gillig adds. “By partnering with local ranchers and farmers in Colorado and the region, we’re working hard to produce more food with less impact there so we can move it to store shelves and ultimately family dinner tables across the country.”

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3 Factors Fueling Americans' Obsession with Protein

Fri, 06 Jun 2025 15:48:09 GMT

Meat is having a moment, and the craze for more protein is benefiting protein across the board. The fact cattle prices continue to crush records is proof of that, as well as the robust demand for pork.

“I am still bullish of dairy. I’m bullish of beef. I’m bullish of pork and poultry,” says Dan Basse, AgResource Company . “I think as you think forward, I see the next two or three years as being the years of protein. It’s that side of the fence in agriculture that’s going to do very well.”

Basse’s optimistic outlook on protein hinges on one major factor: consumers’ ability to pay for it.

“I’m still bullish of protein, until we see the labor force start to shrink in the United States, and I start to see disposable income coming down. Again, there’s not a period looking backward in history that I can find where disposable income on a personal basis has risen this quickly from 2020 to 2025,” he says.

“Meat protein, not just pork or not just beef, but meat is having a moment. I’m an economist, so I have concerns on the macroeconomic front, but it is exciting to be in an era where the public’s desire for meat protein is growing,” says Glynn Tonsor, a professor in the Department of Agricultural Economics at Kansas State University.

People Are Eating More Protein Than Ever Before

Cargill’s 2025 Protein Profile found people are eating more protein than ever before. The report found 61% of consumers report increasing their protein intake in 2024, which is up from 48% from 2019.

According to Cargill, the shift in shoppers’ preferences toward whole, minimally processed foods, is giving protein a chance to shine.

“It’s really important to remember the U.S. public wants meat protein,” Tonsor says. “There are a lot of signs. We are in a pro protein environment. I don’t think there’s issues. I actually think there is a celebration about the taste and the eating experience and so forth for all the major proteins.”

A Slight Shift in May’s Monthly Meat Demand Monitor

Tonsor also authors what’s called the Monthly Meat Demand Monitor (MDM) , which tracks U.S. consumer preferences, views and demand for meat. The first half of the year, the MDM continued to show consumers’ growing demand for protein, but in the report in May, it did show a slight shift.

“The biggest takeaway from the MDM would be we have two conflicting patterns,” says Tonsor. “One is the public really wants meat protein, but the macroeconomic environment is giving us some pause. So, we continue to see strong signals people want protein. Taste is leading that decision, so that’s good and very supportive, but we also see lots of uncertainty on the macro-economic front. So, trade discussions, elevated unemployment, inflation concerns and so forth. Those are not supportive of meat demand, so those are the two trends that are fighting the way out.”

Tonsor points out the May MDM showed a pullback in consumers eating away from home, like in restaurants, but showed a boost in retail demand, which would be grocery stores.

“But part of that is a substitution away from restaurants,” he says. “And that’s across the board. It’s not just pork or beef or chicken. It’s all of them that we track, so I do think it is a headwind that is growing here in 2025.”

Tonsor says if confidence in the economy rebounds, and tariff discussions ease, the restaurant piece of meat demand could quickly recover, especially considering we’re entering the summer months, where meat demand is typically higher.

3 Major Drivers Behind the Protein Craze

And even with the pause in restaurant demand in May, Tonsor says the push for consumers to eat even more protein doesn’t seem to be going away, and it’s being driven by three major factors.

“More people are having meat as an ingredient rather than center of the plate. So, it’s coming across as more convenient. It’s an input,” Tonsor says. “Also younger folks in particular are quite physically active, and their demand for protein and that broader lifestyle is elevated.”

Those two factors are strong drivers of meat demand, especially in the younger crowd. But another supportive piece of the growing demand for protein is related to weight loss drugs.

“We have a GLP-1 effect, so Ozempic, Mounjar and so forth, in the MDM, we put out a report earlier this year, showing maybe 15% of the U.S. public is using the GLP-1,” Tonsor says. “That’s a higher end, but that’s what we estimate. And if you are on those products, you’re actually consuming beef, pork and chicken more frequently.”

He says all of those things add up to support the growth in meat demand.

“It’s the income and the future status of my finances is mainly the only headwind at the moment, and that’s why I keep reiterating that concern,” Tonsor says.

Demand is What’s Pushing Cattle Prices to New Highs

It’s not just the hog industry that’s benefiting from the strong demand, both domestically and with exports

Cattle prices continue to crush records. But according to one veteran cattle analyst, it’s not historically tight cattle numbers pushing prices higher, it’s the strong demand.

“This price increase that we’re experiencing in the industry is demand-driven,” says Randy Blach, CEO of CattleFax. “Our per capita supplies were flat last year. They’re going to be flat again this year. And yet we’ve had a market that’s gone from a $1.75 to $2.25. That’s all been demand driven with what we’ve seen throughout the industry.”

The incredible demand is pushing beef demand to its highest level in nearly 40 years.

“Beef demands that are a 37-year high,” he says. “And I think when people think about demand, obviously quality has been the key to that. We’ve seen the quality of the animals being produced has increased substantially.”

As record-high cattle prices also push the cost of beef higher, that would push consumers to eat more pork and chicken in the past. But it’s a trend Tonsor is not largely seeing this time around.

“We see some of that, but not nearly as much as you might think. So, there’s less of that adjustment than historically we would have seen,” Tonsor says. “This is 100% Glynn’s opinion, but I think habits are a little stickier. Persistence of an item in your meal is a little sticker than in the past. Meat is an ingredient, not just the center of the plate. Higher beef prices have not elevated chicken demand as people have expected, and I think it’s because the consumer substitution effects, they exist, but they’re not as strong as they were 20 years ago.”

As consumers crave more protein, it’s a bright spot for all of livestock with many hopeful this isn’t just a trend but a permanent fixture on consumers’ plates.

Ionophores Explained: How They Enhance Livestock Gain

Thu, 05 Jun 2025 13:09:56 GMT

When I was growing up, my dad often told me to “work smarter, not harder.” There was always a lot to get done on the farm and I had the tendency to power through the work rather than think about an easier way.

Consequently, in my current job I like to discuss products or strategies to help a producer be more efficient. In livestock nutrition, a product that can help a producer be more efficient and “work smarter” is an ionophore.

What is an ionophore? Ionophores are feed additives that were developed to improve efficiency and prevent coccidiosis. The two most common ionophores utilized are monensin (Rumensin® and Monovet®) and lasalocid (Bovatec®). In addition to the improvement of efficiency (more gain/less feed), ionophores have a derived benefit of preventing and controlling digestive disorders such as acidosis and bloat.

How do ionophores work?

Ionophores improve feed efficiency simply by increasing the amount of energy available to the animal through selection of more efficient microorganisms in the gut. Ionophores are labeled for both grazing and feedlot cattle.

Oklahoma State Animal Science has historically led the charge in research around the use of ionophores for grazing cattle and there are benefits in a variety of grazing situations. For instance, cattle gain is improved 0.15 to 0.2 lb. by including an ionophore in a free-choice mineral.

An additional feeding strategy supported by a great deal of research recommends offering ionophores in small package supplements to grazing cattle to complement forage nutrients and ensure proper consumption. Performance varies depending on the forage base however the supplement plus ionophore lends an additional 0.2 to 0.4 lb. of daily gain. Note that cattle must have proper overall nutrition, adequate forage and have a healthy status to achieve optimum gains.

It should be emphasized that pure forms of ionophores are very potent and require extreme precision when added to blended feeds and supplements. When feeding ionophores in a pure form or within a supplement, label instructions should be strictly followed.

Monensin is toxic specifically to equine species and some monogastric animals. Ionophores can be toxic to any animal when overconsumed.

Increased gain across the board, less bloat and improved health for growing cattle of all stages — now that is what I call “working smarter.”

Your Next Read: Five Pre-Pasture Turnout Tips

Urgency in Action: We Must Eradicate New World Screwworm

Tue, 03 Jun 2025 13:00:12 GMT

New World screwworm (NWS) continues to threaten the U.S. cattle industry. The potential impact is devastating — the larvae can kill an animal in just four to seven days if not quickly detected and treated.

Colin Woodall, National Cattlemen’s Beef Association CEO, discussed the hurdles of controlling the spread of NSW on the latest episode of the “Unscripted” podcast .

“We have to eradicate it from here,” Woodall stresses. “We need to eradicate it from Mexico. We need to eradicate it from Central America. We need to push this thing all the way back down to South America.”

The NSW fly and its larvae are flesh-eating parasites that pose a significant threat to warm-blooded animals.

“This is not just a cattle issue,” Woodall says. “This could be dogs. This can be cats. It can get into people. So, anything that is warm blooded could be a host for this flesh-eating parasite.”

Woodall says NSW is approximately 700 miles from the U.S. border, having breached the isthmus of Mexico in the states of Oaxaca and Veracruz, adding that Texas is expected to be the first point of entry if the fly continues to move north.

“We’re going to look at every eradication option possible, because we have to get rid of this thing,” he says. “This is not something that can become endemic to United States. We have to eradicate it from here.”

Woodall says the situation has been complicated by cooperation challenges with Mexico. Earlier attempts to transport sterile flies were hindered by bureaucratic obstacles, with planes unable to land and flies dying before deployment. This led Agriculture Secretary Brooke Rollins to close the border, sending a clear signal to the Mexican government about the need for more serious action.

He explains cooperation has reportedly improved, with USDA teams planning to visit Mexico to assess the current situation. The primary strategy for control involves releasing sterile flies into the wild to disrupt breeding and push the population back southward.

Woodall says NCBA is actively working on several fronts to address the threat:

Pushing for the establishment of a domestic sterile fly production facility.
Exploring genetic engineering technologies for fly control.
Investigating treatment options (such as ivermectin) and helping producers understand how to detect and treat potential infections quickly. Woodall says treatment is possible, explaining ivermectin has proven effective in killing larvae and treating wounds. However, early detection is crucial due to the rapid progression of infection.
Conducting education and awareness campaigns to explain the threat without causing panic. He says misinformation has been a significant challenge. A recent false report about NSW in Missouri caused panic and temporarily impacted cattle prices. He adds that while the threat is serious, it’s not a cause for panic.

“While everybody needs to be aware, they don’t need to panic, and that’s the thing we want everybody to understand,” Woodall summarizes.

NCBA is taking an active role in addressing the threat of NSW through education, technological exploration, government collaboration and a clear commitment to preventing its spread.

Your Next Read: Secretary Rollins Announces $21 Million Investment to Renovate Fruit Fly Production Facility

Nalivka: Herd Rebuilding – A Weighty Financial Decision

Mon, 02 Jun 2025 12:51:08 GMT

As prices across the beef supply chain have hit record highs, industry discussions have become increasingly focused on the question of heifer retention and herd building — regarding both the timing and the extent. As they always have, I have little doubt that record prices will provide plenty of motivation to expand herds — some herds. While soaring prices encourage herd building, they can also become an obstacle.

Herd building, involving heifers, whether through heifer retention or buying bred heifers, is a financial decision on the part of the cattleman and timing is part of that decision. The decision to retain heifers and expand the cow herd to take advantage of a strong market involves foregone income in the current year. The motivation is to generate added revenue once that heifer has a salable calf and that motivation is reasonable. However, that additional income from another calf is two years down the road at the earliest with added production costs to bring that heifer into the cowherd with a marketable calf.

Looking at the numbers, in today’s record-high market, the foregone income part of that decision is running around $1,800 to $2,000 per head based on prices for 550-lb. heifer calves. And then, there is the added production cost for that heifer, which is real and though highly variable across the country and between cow-calf operations, it likely averages nearly $1,000 annually. Again, the rancher’s motivation to increase income through building the herd to sell more calves at record prices is reasonable, but the analysis is not that simple. Those prices are just that — current. Markets change and the potential of a marketable calf is two years away. In markets, two years is a long time!

So, how about buying a bred heifer? That decision does not involve the foregone income from a heifer calf that was not sold with the calf crop. However, that foregone income is now invested cost, which is higher. While the time to generate income from a calf is shortened by one year versus retaining your heifer from this year’s calf crop, prices for bred heifers are generally ranging around $3,500. That is no small figure! Since this discussion centers on heifers and heifer retention, buying bred cows or pairs to build the herd is not relevant to this discussion.

The analysis and discussion of herd building goes beyond record-high markets. It is an important financial decision made by ranchers and farmers and that decision goes beyond current market conditions in a changing market environment. My market outlook discussions have included these points as part of my analysis.

Your Next Read: Five Pre-Pasture Turnout Tips

Pig Fat Cell Production Could Transform Lab-Grown Meat

Fri, 30 May 2025 14:33:23 GMT

Lab-grown fat cells offer promise for cultivated meat, according to research from The Roslin Institute . A source of fat cells from pigs has been developed in the lab that offers scientists and food manufacturers a promising tool for the large-scale production of cultivated meat without the need for genetic modification.

“We didn’t simply develop a tool, we made a very special discovery,” says Tom Thrower, lead researcher at The Roslin Institute. “The fact that these cells not only grow indefinitely but also retain their ability to become fat at such high efficiency is something we have never seen before in livestock stem cells. It opens the door to new possibilities in cultivated meat and beyond.”

Researchers say the development could address the challenge of generating realistic, sustainable animal fat — a significant hurdle in the cultivated meat industry as the new cells are capable of efficiently producing fat tissue with consistency.

Stem cells turning into fat cells over a span of 40 days. Accumulated fat is shown in green.

(The Roslin Institute)

“The cells, known as FaTTy, are formed from early-stage stem cells which develop into fat and can grow indefinitely in the lab without losing the ability to reliably produce fat cells,” the Roslin Institute reports. “In contrast, most animal stem cells quickly lose this capability, making large-scale use impractical.”

This helps meet the need for fat as a key component in delivering the flavor and texture consumers expect from meat, the article says.

Researchers grew stem cells derived from five piglets and discovered cells from one of the piglets was able to reproduce hundreds of times without the need for gene editing. The results also showed that the fat produced closely resembled native pig fat in its composition, with slightly higher levels of healthier monounsaturated fats.

“These fat cells have the potential to be a game-changer in the field of cultivated meat and will help make this a reality in the very near future,” says Xavier Donadeu, principal investigator at The Roslin Institute.

This research was published in NPJ Science of Food .

Your Next Read: Will New Pork Campaign and Market Conditions Revive Domestic Demand?

Beef Quality News

CAB Insider: May 20

More on Price Spreads

Beyond the Spread: Is it Time to Update the USDA Beef Grading Matrix?

A Different Market Than the 1990s

Select is Scarce, Not Suddenly Popular

Will This Inversion Last?

Branded Beef and Prime Demand Call for a New Grading Matrix

CAB Insider: April 29

Beef Month Anticipation

Fewer Vegans, More Meat Eaters: What It Means for Beef

CAB Insider: April 15

The Marbling Milestone: A Deep Dive into Carcass Grading

CAB Insider: April 1

Spring Cutout Confusion

From Pasture to Plate: Sysco Highlights the Value of Beef Quality Assurance

CAB Insider: March 18

Quality Soaring Higher

Why Are BBs Found in Beef? A Hidden Problem Costing the Industry Millions

What Happens When a BB is Found in Ground Beef?

How Much Money Does the Beef Industry Lose to Foreign Materials?

Is Foreign Material in Beef a New Issue?

Is Foreign Material in Beef an Animal Welfare Issue?

What is the Industry Doing About It?

Producer-to-Producer: That’s a Wrap on CattleCon 2026

Producer-to-Producer: The Lessons We've Learned During CattleCon

What have you attended since you arrived in Nashville?

Big takeaways so far?

How Missouri is Turning to Genetics and Technology to Boost Cattle Profits

Boom for Beef Producers

Grassroots Effort Becomes a National Model

Breeding Smarter with Technology

Genomics: Peeling Back the Hide

Proven Premiums and Long-Term Payoffs

Looking Ahead

15 Insights on the State of the Beef Industry

Fat Matters: How Back Fat Impacts Bull Fertility

BSE Impact

Performance and ADG

Minimizing Shrink to Maximize Profit

Taking Stock For Disasters: Developing A Large Animal Preparedness Plan

The Threat Of Wind, Water And Wildfires

Thinking Ahead

Emergency Kit Preparation

Pre- And Post-Disaster Resources

Community-Fed and Family-Led: The Unique Story of Brey Family Beef

Open Heifers Explained: What You Need to Consider to Increase Preg Rates

Consumer Trust: A Veterinarian’s Role

1,500-lb. Carcasses the New Normal, Not the Exception

Is the U.S. Behind?

Young Producer Focus

Other Key Topics

Exploring Next-Generation Phenotyping that Drives Commercial Profitability

Investing in the Future: Cargill Announces $90-Million Investment in Automation and Technology

3 Factors Fueling Americans' Obsession with Protein

Ionophores Explained: How They Enhance Livestock Gain

How do ionophores work?

Urgency in Action: We Must Eradicate New World Screwworm

Nalivka: Herd Rebuilding – A Weighty Financial Decision

Pig Fat Cell Production Could Transform Lab-Grown Meat