Beef - General

Mental Health in the Pork Industry: Redefining Grit with Maddison Caldwell

Mon, 11 May 2026 13:56:42 GMT

In the stock show world, Maddison Caldwell was the blueprint of a firstborn overachiever: disciplined, organized and a perfectionist. But while she thrived in the black-and-white rules of life, the “gray areas” nearly cost her everything.

In college, she took a mandatory psychology class and realized she related to many of the topics they talked about. Caldwell sought help from her primary care physician, not knowing at the time that specialists existed for what she was feeling.

After months of increasing dosages, she reached a medical ceiling. When her doctor told her it was the maximum dose and ‘sent her on her way,’ she felt she had run out of options. Within five months, she attempted to end her life twice.

Private Pain to Public Hope

When she shared her personal battle in January 2022 , her story stopped being just hers. It became a shared common ground for others fighting silent battles.

“As soon as the article came out, it was like the floodgates opened,” she says. “All of a sudden, complete strangers – even people who weren’t involved with agriculture – of all ages from across the country reached out.”

Although it wasn’t easy to have the most painful moments of her life become table conversation, she doesn’t regret the decision to share it with others.

“This story came out right around the time I was starting my career,” Caldwell says. “I was reporting to an executive at a large company, and one of his coworkers on the executive team asked him, ‘Have you Googled her?’”

(Provided by Maddison Caldwell)

She will never forget when he asked her about it and the conversation that followed.

“He was quite a bit older than I am, and from a generation that didn’t talk about these things,” Caldwell adds. “It was a really uncomfortable and really hard conversation.”

But she believes those conversations are more important than ever.

“Doing things like that bring us one step closer,” Caldwell says. “I hope I never lose the drive to keep being uncomfortable in order to help people.”

Redefining Grit in Agriculture

Agriculture is making progress when it comes to talking about mental health and recognizing the importance of conversation.

“I don’t think we are great at sitting in that uncomfortable state,” she says. “We want to fix it and move on, or minimize it, or work harder and stay busy doing anything that allows us to avoid facing the reality of it.”

She believes it’s time to redefine “grit” in agriculture.

“In my opinion, grit means being honest with ourselves,” Caldwell explains. “I think it means coming to the realization that we need to reach out for help sometimes. It’s about the courage to be vulnerable.”

She also challenges the industry to stop equating grit with silence.

“You cannot pour from an empty cup,” she warns.

In an industry that prizes working until the job is done, Caldwell says the ultimate display of grit is the courage to admit when you’re running on empty.

Warning Signs

With one in five U.S. adults facing mental health conditions and one in five high school students considering suicide, Caldwell isn’t shy about offering advice now.

“One of the things I did was bury myself in work, in being productive, in not taking any time to just stop and ‘smell the roses,’” Caldwell says. “If you notice people withdrawing from activities that they would have once loved, pay attention. If they’re exhausted all the time, if they’re not talking as much, if they use the words ‘I’m fine’ all too often, or if they are pouring so much into other people at their own expense, those could be signs.”

Looking back, she admits it’s hard to recognize herself during those years. Her mindset is much different now. She challenges people to stop shying away from asking hard questions.

“People often think if you say the word suicide, it’s going to put that idea in someone’s mind,” Caldwell says. “Let me be clear that this thought was already in my head when I was struggling. I don’t know what would have happened if someone just blankly asked me if I was thinking about suicide, because that’s not something people talk about.”

Healing Is Not a Straight Line

Today, Caldwell lives by a quote she read early in her recovery process: “When we recover loudly, we keep others from dying quietly.”

“I will shout my story to the rooftops if it means that one person feels less alone in how they’re feeling,” she says.

Healing looks different for everyone, and everyone needs different tools, Caldwell explains. She compares it to going to Starbucks to get a cup of coffee and then realizing you don’t like it.

“Does it mean that you’re going to stop going to Starbucks altogether, or, even worse, stop drinking coffee altogether?” she says. “Absolutely not. Sometimes you just need to go to different places or add in a little sugar here and there based on personal preference. I feel like my healing journey is like that.”

Caldwell says the “gray areas” are still terrifying at times. But she’s learned that true bravery is figuring out how to thrive even when a clear plan isn’t visible. Healing hasn’t removed the stressors in her life, but it has increased her capacity to handle them.

The one thing that has changed in the past six years is her willingness to have uncomfortable conversations and ask hard questions. She is grateful for the family, friends and professionals that support her in doing this.

“Transparency looks different now,” she says. “I can text my mom to just say, ‘It’s not a good day today.’ That’s something I never would have done because I didn’t feel comfortable saying that.”

Stay Beyond the Crisis

Her message to farm families is simple: don’t just show up for the crisis; show up for the recovery.

“Stay to see them thrive,” Caldwell says. “Stay to hear people like my mom say that ‘the light has returned’ in their eyes.”

Maddison’s family members have been a key support to her in the healing journey.

(Provided by Maddison Caldwell)

On the sixth anniversary of being alive after her last suicide attempt, Caldwell lit a candle and blew it out surrounded by her inner circle.

“As I looked around at the simplest of things, I was so grateful,” she says. “I was flooded with all the beautiful moments I have had since that time that I would have missed out on.”

Discover more about Caldwell’s journey – the challenges that would have wrecked her before, the most unexpected people who helped her recover and the joy she finds in her career today – by watching “The PORK Podcast” on YouTube or by listening to it anywhere podcasts are found.

No one has to struggle alone. If you or someone you know is struggling, help is available 24/7. Call or text the Suicide & Crisis Lifeline at 988.

From Defense to Offense: A New Rulebook for Livestock Emissions

Wed, 22 Apr 2026 19:30:40 GMT

For years, livestock producers have been characterized by global emission averages that often fail to account for the efficiencies of modern U.S. production. A new report released by The Meat Institute entitled, “Greenhouse Gas Accounting: Emissions Factors Brief,” provides the “rulebook” for producers to prove their actual footprint rather than being defined by generic estimates.

The report offers a closer and comprehensive look at how companies across the animal agriculture supply chain are measuring and reporting upstream greenhouse gas emissions. It’s a core component of the industry’s commitment to the Protein PACT, aiming for transparent and continuous improvement in sustainability.

“This report is intended as a practical resource for companies throughout the meat and poultry supply chain to better understand how emissions data are developed, to ask clearer questions of data providers, and to build strategies that reflect their operational realities,” says Meat Institute President and CEO Julie Anna Potts. “The report also outlines current knowledge gaps and points to where practical guidance and coordination could help improve alignment throughout the supply chain.”

The brief focuses on the Scope 3 emission factors (indirect emissions occurring in the supply chain) used for beef, pork and poultry, and highlights areas where approaches differ across data sources, system boundaries and calculation methods.

Key Takeaways

• Standardization of Metrics

Using uniform emission factors across the sector is needed in animal agriculture. This ensures that sustainability data is consistent, comparable and credible for stakeholders and consumers. Reported emission factor values span a wide range across proteins, often due to differences in functional units, geographic assumptions, and whether impacts such as land use change are included or reported separately.

• Transition to Primary Data

The Meat Institute encourages moving away from generic global averages in favor of high-quality, peer-reviewed Life Cycle Assessment (LCA) data that reflects specific regional and production practices.

• Alignment with Global Standards

Global statistics often penalize U.S. producers by grouping them with less efficient international systems. The industry is asking for more clarity and consistency—so reporting is easier to understand and supports better decisionmaking. The guidelines are designed to help member companies align their reporting with international frameworks, including the Greenhouse Gas (GHG) Protocol and the Science Based Targets initiative (SBTi). This allows producers to use specific data to showcase how high-quality genetics, nutrition and management result in lower emissions per pound of meat produced.

• Closing the Data Gap

By providing clear methodology, The Meat Institute aims to help companies of all sizes overcome technical barriers to reporting, facilitating an industry-wide move toward “net zero” targets.

The Meat Institute is creating a new resource hub to help the industry—and everyone in its supply chains—tackle greenhouse gas reporting in a clearer, more practical way. This will allow the industry to move away from reacting to external criticism to setting the benchmark for what sustainable protein production looks like using peer-reviewed science.

Read the full report here: https://www.meatinstitute.org/sites/default/files/documents/Meat_Institute_Emissions_Factors_Brief.pdf

Optimism Reigns at Joplin Stockyards as Cattle Prices Hit Historic Highs

Tue, 14 Apr 2026 14:10:23 GMT

Monday is sale day in Carthage, Mo. At the Joplin Stockyards, the air is filled with the rhythmic chant of auctioneers and the shuffling hooves. Among the crowd of buyers, part-owner Jackie Moore watches the ring with a smile, watching a market that is finally paying off for producers.

“Cattle are $100 higher than they were a year ago,” Moore says.

The higher prices and the resulting grins haven’t always been the case for the buyers and sellers sitting ringside at the Moore family’s business. Moore is an industry veteran, having started his career at the stockyards back in 1977, long before the operation moved to its current Carthage location.

“It’s been a long time since 1977,” he reflects.

Moore is grateful many cattlemen today are no longer focused on the years of struggle. Instead, they are seeing cash for their efforts.

“They’re in the driver’s seat now. They’re getting paid for what they’re doing. You know we see those people walk up to the window — you sold 20 head of calves, and they get a check for $50,000. He’s got three little kids at home, a trailer house and 80 acres of land. He’s the happiest guy in the world, and nobody would be happier for him than I am,” Moore says.

Moore is quick to point out the cattle industry is cyclical. While the current environment is prosperous, the question remains: When could the momentum shift? He believes the answer is tied closely to heifer sales and the eventual rebuilding of the national herd. Moore said buyers are purchasing more heifers to breed than they have historically.

“I think we’ve got a year and a half left of this really, really good market. Maybe then, as we see those heifers calve that they’re buying today, that we get enough cattle to satisfy the market,” Moore explains.

External factors are also playing a role in the current market dynamics. The suspension of live cattle imports along the Mexico border has tightened an already record-low cattle inventory. The border has remained closed since last July . While Moore believes a reopening could have an initial impact on the market, he doubts it will significantly alter long-term prices.

“We taught the cartel how to slaughter those cattle, how to feed those cattle, how to make money with those cattle. So consequently, you know, I don’t think there’s gonna be as big a need for them to export those cattle as there once was,” he says.

Midwest Market Solutions president Brian Hoops said there could be a headline risk for algorithm trades when the border opens, but he thinks, realistically, it might not have a large impact because of what has already been priced into the market. He agrees with Moore that processing has changed since the closure.

Moore notes the cattle environment in both Mexico and the U.S. is evolving, even without the steady flow of imports.

“Where this all leads us probably remains to be seen of how long the border is actually closed,” he adds.

Hoops says: “They’ve [Mexico] invested millions and maybe billions of dollars in an infrastructure because the border being closed. It’s kind of a double edged sword where we get a benefit of the border, being closed and having left less cattle here on feed and seeing higher prices, but it’s also forced Mexican producers to invest in infrastructure.”

Moore adds: “What happens down the road? I don’t know. I don’t really know. I’m very optimistic, and I’m bullish at the cattle market. All I know to do is just keep playing the game and enjoy the ride.”

Consumer Demand

On the consumer side, demand for beef continues to grow and is reaching record levels. Nebraska Farm Bureau reports an index created by the Livestock Marketing Information Center (LMIC) to gauge beef demand reached 138 last year, the highest on record and a 10-point jump from 2024.

Director of LMIC Tyler Cozzens says a similar jump has only happened two other times in the last 25 years. He says since 2019, the index increased 27%.

“Prices are extremely high. You’re right about that,” Hoops says. “There’s still optimism that prices are going to continue to move higher because we’re going into the spring grilling season.”

Beyond the Blame Game: Navigate the Mental Toll of Modern Ag

Fri, 03 Apr 2026 13:55:12 GMT

When market pressures mount, it is easy to succumb to the “blame game.” Yet, the most resilient operations are those that anchor themselves in a mission larger than the current balance sheet. For leaders like James Burgum and Lamar Steiger, coping with stress isn’t just about managing the books, it’s about managing the mindset.

The Many Hats of the Modern Producer

James Burgum, CEO of The Arthur Companies, believes the first step in managing stress is acknowledging the sheer weight of the roles farmers play.

“One of the things I did when I stepped into my role is an exercise where I said to our team, ‘Help me understand all the hats on the farm – farmworker, agronomist, grain merchandiser, mechanic, truck driver, snow removal lead, banker, economist,’” Burgum said during a discussion at Top Producer Summit. “You start to go down the list, and its dozens and dozens of roles that an individual farmer plays.”

By recognizing the complexity of these roles, Burgum argues that producers can move toward servant leadership—prioritizing the team’s needs.

“There are things that are much more important and much bigger than the challenges we’re wrestling with on the job every day,” Burgum says. “It’s hard to juggle all the balls, but at the end of the day, we want everyone on our team to make sure they get home at night and be there for their families.”

Choosing Abundance Over Scarcity

Lamar Steiger, owner of The 808 Ranch, learned about stress through the lens of his father, a man who seemed to face every possible setback: health crises, financial downturns and missed market peaks.

The farm struggled during times of high interest rates in the late ‘70s and early ‘80s and his father was diagnosed with an autoimmune disorder, Guillain-Barre, that left him paralyzed for six months.

Still, his dad always had an attitude of abundance, not scarcity, Steiger says.

“With my brothers holding other obligations, I was left to milk the cows,” Steiger says. “We were so far behind, and all my dad would say is, ‘It could be worse.’”

Breaking the Silence

Eventually, his family lost the dairy. After hitting rock bottom and battling depression , Steiger realized that the “tough it out” mentality was a liability, not an asset.

“When the stresses pile up, you’ve got to find help,” Steiger says. “I wasn’t ‘man enough’ to step up and say, ‘Hey, something’s wrong here.’ I should have said, ‘Time out—this is not working.’”

Steiger’s advice for those feeling the weight of the current market is simple: Find your “who.” Whether it is a spouse, a neighbor or a professional, talking through the stress is the only way to separate your self-worth from the volatility of the markets.

“In agriculture, we’re so reliant on outside forces,” Steiger says. “You’ve got to have an attitude that it’s going to work out. As my Dad would say, ‘Well, we never missed a meal.’ That was his bottom line for ‘It’s okay.’”

From Constraints to Catalysts: How Ag Leaders Turn Hardships into Strategy

Thu, 02 Apr 2026 18:19:03 GMT

In an industry defined by “one-year-at-a-time” cycles, the greatest threat to a growing operation isn’t just a market downturn—it’s the inertia that comes with size. Farm Journal CEO Prescott Shibles argues that long-term survival requires a rare blend of faith and agility. To maintain an entrepreneurial mindset, leaders must lean into “conviction” as the core of a strategy that survives the lows.

Here is how four industry leaders are turning today’s constraints into tomorrow’s differentiators.

1. Build when times are hard.

When Brent Smith, president and CEO of NewLeaf Symbiotics, joined the company in 2023, the grain market was entering a significant down cycle. While some saw a risky time to lead a startup, he saw an opportunity.

“I learned in my first startup that the best time to build a business is in hard times,” Smith said said during a discussion at Top Producer Summit. “Because if you can’t withstand tough times, you’re not going to survive long term.”

For Smith, survival meant doubling down on the company’s core: science. Despite the pressure to cut costs, NewLeaf continues to spend half of its operating expenses on science.

“It would be very easy to peel that back,” he admits. “But we focused on projects that make the most impact the quickest, while keeping an eye on the long-term innovation in our pipeline.”

2. Control what you can control.

Farmers face the ultimate constraint every year: the weather. Scott Beck, president of Beck’s Hybrids, recalls the planting crisis of 2019 when constant rains kept tractors out of the fields well into May.

“I was concerned for our customers not being able to plant, but also for us not being able to plant our seed for the next year,” Beck says. “There was nothing that we could do to control the weather, but we could control how we interacted with our customers.”

Rather than retreating, the Beck’s team focused on transparency and empathy, using video series to connect with farmers and even forming small groups for prayer and support. Ultimately, they wanted farmers to know they cared and were there to support them however they could.

Despite the financial reality of what could happen if farmers didn’t plant and returned seed, Beck’s decided their course of action would not include employee layoffs. Instead, they prepared to sell land to protect their people.

“Fortunately, the weather broke and everybody was able to get planted,” he says. “Then the second miracle happened. We had the second warmest September on record, and that’s what brought the crop through to enable 2019 to not turn out as bad as it started.”

3. Turn disadvantages into advantages.

In 2014, Lamar Steiger, owner of The 808 Ranch, was tasked with a monumental challenge: helping Walmart reinvent its beef supply chain. At the time, the retail giant was at a disadvantage, forced to accept whatever the major meatpackers provided.

Steiger’s strategy was to turn that lack of control into a new kind of independence.

“I convinced the Walmart team to go around the traditional supply chain,” Steiger says. Today, Walmart sources 28% of its beef from its own “farm-to-table” supply chain.

There’s no question that decision was really good for Walmart. But Steiger says it was also really good for him personally.

“It reminded me that no matter how big you are, there are always challenges,” he says.

4. Create “white space” for the future.

When the day-to-day tasks of an operation become overwhelming, long-term strategy is often the first thing to go. James Burgum, CEO of The Arthur Companies, believes leaders must intentionally carve out “white space” for their teams.

“It’s important to find ways where people can actually spend their time working on the business, not just in the business,” he says.

By protecting time for team members to execute ideas that are three to five years out, Burgum manages the tension between short-term urgency and long-term viability.

“It’s hard to step away from the daily fires you’ll face in your operation, but it’s important,” he adds. “How we manage that tension of short term and long term is creating that white space and making sure that we consciously work on the business.

The Long Game

Ultimately, resilience in agriculture is about knowing when to push and when to pivot.

“You have to know when to put the gas down, and you need to know when to tap the brake,” Smith says. “And regardless of what you are doing, you need to stay focused on what you’re doing.”

Whether it is investing in science during a downturn or choosing customer empathy over the bottom line, these leaders say constraints don’t have to be roadblocks; they can be the very catalysts that drive an operation forward.

U.S. Bovine Semen Slipped 4% in 2025, Exports Hit Record $327M

Tue, 17 Mar 2026 19:06:22 GMT

Even with a major export market disappearing early in the year, the U.S. bovine genetics industry proved its resilience in 2025.

New data from the National Association of Animal Breeders (NAAB) , which represents roughly 95% of the U.S. artificial insemination industry, shows total semen sales slipped about 4% in 2025 to just under 66 million units - a decline of 2.9 million compared with 2024, effectively giving back last year’s modest gain. However, the industry offset much of that loss through stronger beef demand, expanded export markets and continued shifts in dairy breeding strategies.

China Closes Doors, Global Markets Evolve

In February 2025, U.S. bovine semen exports to China came to an abrupt standstill after Chinese authorities halted the issuance of required veterinary health certificates, cutting off one of the industry’s key export channels. The disruption stemmed from regulatory and trade tensions, not animal health concerns. Without the certificates, U.S. exporters had to redirect product to other markets.

“While dairy unit exports were down due to the closure of the China market, exports to other countries increased, which significantly reduced the impact of the closure,” says Jay Weiker, president of NAAB.

Even with China offline, robust interest from Europe, Brazil, North Africa and South Asia helped steady the export picture.

“The industry not only stabilized but continued to advance by strengthening long-standing markets and opening new ones,” says NAAB international program director Sophie Eaglen.

The closure of China also reshaped the list of top semen buyers by value. In 2025, the United Kingdom led the rankings, followed by Italy and Mexico. Brazil led in total units imported, followed by Mexico and Russia. Overall, 46 markets imported over $1 million in U.S. semen, accounting for 94% of export units and 95% of export value.

A Down Year for Dairy

The U.S. dairy semen market experienced a substantial decline in 2025, reflecting ongoing shifts in breeding strategies and global market pressures. Total dairy unit sales, including domestic, export and custom-collected units, fell 6% compared to 2024, a loss of roughly 3 million units, bringing the total to 45.8 million.

Despite the overall decline, domestic use showed a slight rebound, increasing 2% to 16.5 million units, or nearly 367,000 additional units. Sexed semen continued to dominate U.S. herds, rising 6% to 10.6 million units and now accounting for 64% of all dairy semen used domestically. Conventional dairy semen declined by 280,000 units, highlighting the continued trend toward precision breeding and genomic selection.

Exports for dairy semen totaled 28.3 million units, down about 2.5 million from 2024. The early-year closure of the China market contributed to the drop, but exports to other countries, particularly across Europe, Brazil, North Africa and South Asia, helped offset much of the lost volume. NAAB says strong international demand for replacement heifers continues to create opportunities for U.S. dairy producers.

Beef Semen Sees a Bump

The beef segment saw modest growth in 2025, reversing a multi-year decline. Total beef semen sales increased by 1%, or roughly 122,000 units, to reach 20.2 million units. Domestic use accounted for most of that growth, with beef units sold into beef herds rising 7% for the second consecutive year. In total, 9.8 million beef units were used domestically, with 8.1 million going into dairy herds and 1.7 million used in traditional beef herds.

Heterospermic beef semen, which combines genetics from multiple sires in a single straw, remains a significant portion of the market, though it declined from its 2024 peak of 2.8 million units to just over 2 million in 2025. Domestically, heterospermic units represented 2 million of the total, with 400,000 units exported. Angus remains the dominant beef breed, followed by crossbreeds and heterospermic products.

Export demand for beef genetics also continues to expand. Total beef semen exports grew 13% to 5.5 million units, underscoring the global appetite for U.S. genetics even as total semen unit exports declined overall.

Beef-on-Dairy Genetics Hold Steady

Beef-on-dairy genetics have become an increasingly important strategy for U.S. dairy producers, and 2025 was no exception. Domestic use remained steady at 8.1 million units, while exports of beef-on-dairy semen grew 13%, adding approximately 279,000 units.

This segment is fueled by genomic selection strategies that allow dairy producers to produce replacement heifers from their best animals while using beef sires on the remainder of the herd to create high-value F1 calves for feedlots. Adoption is also growing internationally, with rising demand for F1 calves and crossbred genetics, reinforcing the role of U.S. dairy producers in meeting both domestic and global needs.

Adaptive Trends and Future Opportunities

Despite the year’s unit declines, the industry is adjusting and finding its footing as global demand shifts and new breeding tools and market opportunities come along.

“Trends in semen usage reflect producers’ efforts to improve genetic outcomes and economic returns in an evolving marketplace,” Weiker says. “NAAB members should be complimented for their commitment to developing new markets and increasing market share in strategically important markets. There are many positives that can be gleaned from the 2025 results.”

With export value at record levels and beef-on-dairy strategies growing, the industry appears positioned for continued adaptation and progress in years ahead.

Reciprocity and Balance: The New Blueprint for U.S. Agricultural Trade Agreements

Thu, 05 Mar 2026 21:01:54 GMT

Ambassador Julie Callahan is the chief ag negotiator at the U.S. Trade Representative, and she reports positive momentum toward rebuilding trade agreements equating to a positive U.S. ag trade balance.

“We came into a situation in January 2025 where the US ag trade deficit was ballooning in a really unsustainable manner,” she says.

At the beginning of 2025, USDA forecasted a $50 billion deficit for U.S. agricultral trade.

“Compare that to an agricultural trade surplus in 2020 when President Trump left office, of a $6 billion surplus. So we were $56 billion in the hole, you might say, at the beginning of the administration, but through the efforts of the president ensuring trading partners understand they need to treat U.S. farmers and ranchers right, we are seeing real shifts in our trade balance and chipping away at the deficit toward a surplus.”

Trade Wins Highlighted by Government Officials

Callahan points to eight signed trade agreements with: Malaysia, Cambodia, El Salvador, Guatemala, Argentina, Bangladesh, Taiwan and Indonesia. She says these are binding agreements, where the foreign governments are:

lowering tariffs for U.S. ag products
removing unfair trade practices
and lifting regulatory barriers

“These are serious binding trade agreements that will deliver real value for U.S. farmers and ranchers,” Callahan says. And when asked if Congressional action to codify agreements is necessary, Callahan says that action would be supported but should not be necessary.

“These foreign governments have made binding commitments in terms of adjusting tariff schedules, they are also making regulatory changes. USTR will be enforcing these agreements. They are enforceable.”

Examples of enforceable commitments include:

Indonesia removes its import licensing requirements
Malaysia accepts facilities on their registration list as long as FSIS has them on their list

The Future of the U.S./China Trade Relationship

At the 2026 Top Producer Summit, Lyu Jiang, minister for economic and commercial affairs at the Chinese Embassy in the U.S., characterized the U.S. and Chinese relationship being a phase of stabilization.

When prompted to react, Callahan agreed saying, “We very much want a stable, predictable, transactional relationship with our Chinese counterparts. We do want to normalize, bring reciprocity and balance back to our trade relationship and ensure that U.S. farmers, and ranchers can benefit from the Chinese market again.”

She says her office is balancing the agricultural stakeholders wanting access to the large-scale Chinese market with a strategy to also diversify trade partnerships as to not be too reliant on a single country.

“We are working through the agreement on reciprocal trade to diversify our markets so we don’t overly rely on China,” she says. “We are looking to address that very serious situation where China may see agriculture as a pain point for the United States.”

With the upcoming meeting of President Trump and President Xi in April, Callahan says her team and the larger U.S. trade team is working to prepare and set the stage for a positive outcome. Callahan points to specific issues to be worked through and market focuses spanning crops and livestock.

“Both sides want the meetings to be a success,” she says. “Certainly, in the meetings leading up to the president level discussion, we will be having open and frank conversations with China where we need to see areas of improvement. That’s not limited to soybeans to sorghum. Our beef producers don’t have access to China due to China’s unfortunate actions that are not renewing facility registrations.”

The Review of USMCA

With a goal of “reciprocity and balance across north America” the trade team is working on its review of the North American trade deal.

“We absolutely understand the importance of USMCA for U.S. farmers and ranchers,” Callahan says.

Describing this as a “comprehensive review” she says that spans:

Look at what is working
Maintain what is working
Improve on areas not be delivering the benefits U.S. farmers and ranchers expect

She brings up the overall trade balance with Canada and specifically, Canadian dairy.

“With Canada, we went from a $3 billion deficit in 2020 and now we have an $11 billion ag trade deficit. So there are certainly areas for improvement, and we’re taking all of our stakeholders’ comments into consideration,” Callahan says.

The Identity Trap: What You Do is Not Who You Are

Thu, 26 Feb 2026 18:56:52 GMT

I will never forget how helpless I felt on Jan. 24 when I watched my son stumble across the wrestling mat. He took two major blows to the head during a match – a sound I could hear from the top of the gym bleachers. As he struggled to orient himself, I felt like I was going to throw up.

In a matter of seconds, he was on his back convulsing with trainers at his side trying to take off his shoulder brace so he could breathe. Sweat poured off his body in a way no workout ever could have done.

I held my hand over my mouth and wailed, watching nearly 13 years of hard work, sacrifice and commitment get carried off the mat on a stretcher. I knew in my heart that this was not a “shake it off” moment as they raced him to the emergency room by ambulance.

By God’s grace, the X-ray of his neck was clear. He never lost consciousness. He answered his questions correctly. Minus the uncomfortable neck brace, within an hour, our son seemed a little drowsy, but normal. We were able to leave Loyola Hospital in Chicago later that day and made it home through the snow that night. With time and rest, he was expected to make a full recovery, but it just wasn’t enough time for his brain to heal to allow him to wrestle in his senior year state series starting a couple of days later.

As a parent, this was a pretty excruciating moment because for thousands of days, I watched this kid commit his whole heart to this sport – a three-time state qualifier who overcame a hip avulsion fracture suffered during his sophomore year during the state tournament, a car accident at the end of his junior season and a torn labrum in his shoulder just weeks after his senior season began. It seemed like all of that was enough. And yet the disappointment was not over.

If I can be honest, I’m angry. Not at anyone in particular, but I’m just angry at the way it played out for him. There is nothing worse than watching your kid hurt and not be able to fix it.

The following weekend of regionals was hard to sit through, though we absolutely wanted the best for his teammates. At church the next day, some friends we hadn’t seen in a while came up and talked to our son. I overheard him say, “Wrestling is something I do, it’s not who I am.”

Parallel Paths: From the Mat to the Ranch

Fast forward a few days to the Top Producer Summit where I listened to a powerful panel. Leaders of top companies in agriculture weighed in on a variety of thought-provoking topics, but one message stood out to me.

“All too often, we confuse what we do with who we are,” said Lamar Steiger with The 808 Ranch. “As farmers and ranchers, we are our job. It’s our identity. That was my problem as a young man.”

Steiger grew up on a dairy. High interest rates in the late 1970s made farming particularly challenging. When he was in his 20s, their family lost the dairy. After working so hard to make that operation work, Steiger took this as a deep personal failure.

“There was nothing I could do to save the dairy because outside forces were at hand. But it’s so hard for farmers and ranchers to separate that,” he said. “Looking back, I had depression for quite a while after that, but we didn’t talk about that then.”

When he was in his mid-30s, Steiger attempted suicide.

“I had to be removed totally from my working life and start completely over,” he shared. “I learned the hard way how to separate my identity from my role.”

Steiger said it wasn’t pretty, but he is grateful for how this time of his life changed him.

“When you come to the end of yourself, you look for something bigger and better. That’s worked out really good for me,” he said. “Being a rancher is cool to me, but it’s not who I am. I’m Lamar. I try my best and I fail. We have great successes and then we have some things that just don’t work out. But it’s not all my responsibility.”

There’s something so humbling about another person vulnerably sharing their story. We can learn so much from each other. All it takes is a willingness to share your story. Left unshared, our stories may only change us. But by sharing, we can help each other find our way through the very real burdens of life.

A Truth Worth Holding Onto

It’s easy to confuse your identity with what you do because it becomes such a big part of our lives. As another Shike kid closes one chapter and gets ready to start the next, I find myself confusing who I am with my role as a mom. I’m not sure what life looks like without Saturday wrestling tournaments and late nights posting photos of our wrestlers.

As I sat there at Top Producer Summit, I kept hearing my son’s voice in my head saying, “Wrestling is something I do, it’s not who I am.”

He’s only 17 and has a lot of life to live, but I’m grateful he recognizes this truth. I know there will be times when he will be tempted to measure his worth by his performance. But I believe when we get honest and share these stories, we can help one another avoid the mistake of confusing what we do with who we are.

Beef-on-Dairy is Becoming a Bigger Engine for the Beef Supply Chain

Thu, 26 Feb 2026 20:58:55 GMT

Beef-on-dairy has become a significant part of the U.S. beef supply over the past decade, gaining momentum much like a freight train that keeps picking up speed. In fact, roughly 20% of today’s beef now traces back to a dairy cow, reflecting how integrated dairy production has become with the broader beef value chain.

And according to Matthew Cleveland of ABS Global and Nick Hardcastle of Cargill North America, that momentum shows no signs of slowing down.

“I think we’re all aware of the scope and magnitude of what beef-on-dairy has become and the significant role it plays within our beef supply chain today,” Cleveland noted during a panel at the 2026 National Cattlemen’s Beef Association conference.

He says the sector’s growth has also changed how the dairy and beef industries view one another. Rather than operating as separate segments, the lines between them have blurred.

“The dairy business is a big part of the beef business,” Cleveland says. “I don’t even like to separate them now. We’re all in the beef business, and we value partnership with our dairy producers.”

As beef-on-dairy has expanded, more attention has turned to decisions made on the dairy, where breeding choices directly influence how those calves perform all the way through the beef system.

Breeding With the Beef End in Mind

In the early days of beef-on-dairy, breeding decisions were driven largely by convenience rather than genetic intent. Beef semen was often selected based on price and availability rather than how those genetics would fit the needs of the beef sector.

“Before people really started thinking about beef sire genetics on dairy cows, there wasn’t much consideration for what those genetics actually were,” Cleveland says. “Most decisions came down to what semen was already in the tank or what was free. The main goal was simply getting the cow pregnant.”

That approach began to change as the industry started to see beef-on-dairy as a long-term genetic opportunity rather than just a reproductive tool.

“We began looking at beef‑on‑dairy more seriously from a genetic improvement standpoint around 2012,” Cleveland says. “We started to see the signals that beef-on-dairy was growing.”

Not long after, dedicated breeding programs were being developed across genetic companies to address the needs of both dairy producers and the beef supply chain. Today, Cleveland says those programs continue to evolve, with commercial performance data feeding back into genetic evaluations to drive ongoing improvement.

From ‘Black Holsteins’ to Beef-Calf Performance

During the early days of beef-on-dairy, crossbred calves exposed real challenges for the beef industry. Cleveland notes that many of these animals were simply viewed as “black Holsteins,” which cooled enthusiasm among packers.

“If you think back to 2013-14, you were just trying to create a black calf,” he notes. “We weren’t seeing the performance that you would expect from a beef calf. And for a few years, I think that soured the supply chain on the idea of beef-on-dairy.”

As sire selection became more intentional, however, performance improved. By 2017-18, Cleveland says calves coming from dairy cows began to more closely resemble traditional beef calves.

“We had to create animals that were going to perform,” Cleveland says. “And for us, that was really about focusing our genetic improvement to ensure we selected for the right things each segment wanted.”

Some of those genetic improvements included:

Fertility and calving traits for dairies
Feed efficiency and growth traits for feedyards
Carcass merit and consistency traits for the packers

According to Cleveland, these efforts have helped beef-on-dairy calves perform more like native beef cattle. And by focusing on traits that matter for dairies, feedyards and packers, the beef-on-dairy animals that we know today are much more consistent and valuable.

Performance Trends from the Packer’s Rail

With beef-on-dairy calves now performing more like traditional beef cattle, packers see that consistency as essential for maintaining quality and keeping cattle moving through the system.

“Beef-on-dairy is a very important thing for the beef industry right now, especially when we’re talking about capacity,” Hardcastle says. “We have to make sure we have a beef population that can meet our consumers’ demand.”

Importantly, he emphasizes that these animals are not bringing down overall standards in the beef industry.

“They’re good for the consumer,” Hardcastle says. “Tenderness data shows they perform very well, making a positive impact. These aren’t just animals being blended in that lower beef quality; they actually help improve it.”

He references Cleveland’s remarks, highlighting how focused breeding and feeding approaches have contributed to stronger quality grades.

“Over the past five years, we’ve seen quality grade continuously improve,” he says. “Back in 2021, these animals graded 80% Choice or better. Today they’re leveling at about 92% Choice.”

Hardcastle says beef-on-dairy cattle are also making a notable contribution to Prime.

“From a marbling perspective, almost two-thirds of these cattle could qualify for upper two-thirds Choice,” he says. “The ones that don’t usually fall short because of factors like hot carcass weight, ribeye size and fat thickness.”

From a carcass quality perspective, Hardcastle says beef-on-dairy is delivering the kind of results the industry needs. They’re grading well, adding stability to supply and proving they can hold their own in a system that demands both consistency and performance.

Processing Challenges Inside the Plant

Even as grades and marbling improve, processors are still working through carcass traits that affect returns, particularly excess kidney, pelvic and heart (KPH) fat. Hardcastle explains that beef-on-dairy cattle often mirror their Holstein roots, tending to carry more KPH fat than native beef animals.

“From a packing perspective, you pay for a carcass with the kidney, pelvic and heart fat in it, but that fat can’t be sold as beef,” Hardcastle says. “It ends up in the tallow market at 50 to 60 cents a pound, compared with about $3.60 on a beef grid, creating an immediate value loss.”

On today’s heavier carcasses, even modest differences in KPH can add up.

“If I have a 950-lb. carcass, which is pretty common today, that can mean about 12 extra pounds of internal fat instead of saleable meat,” he says. “That difference can cost $30 to $40 per head.”

These carcass differences are also highlighting the limits of traditional yield grade assumptions.

“Yield grade is meant to estimate how much salable red meat a carcass will produce,” Hardcastle explains.

Based on ribeye size, backfat and carcass weight, beef-on-dairy cattle should cut better than native beef, but yield grades often don’t reflect their true performance.

“Yield grade and beef-on-dairy really aren’t closely related,” he says. “Research shows that yield grading doesn’t reliably predict cutability or value for Holsteins or beef-on-dairy cattle.”

This mismatch shows that standard measures like yield grade, internal fat and weight don’t always capture the real value of beef-on-dairy animals, making it challenging for processors to price and sort them at the rail. To address this, Cargill is testing new technology called SizeR to capture 3D carcass measurements at chain speed.

“So, we can evaluate the full composition of these animals, not just traditional ribeye and fat thickness,” Hardcastle says. “This will help feeders and geneticists be able to better target the right traits to improve cutability and consistency.”

Growing and Permanent Force

Each year, millions of beef-on-dairy calves enter the market, providing a reliable source of high-quality cattle that deliver value from the dairy all the way to the packer.

“We have somewhere in the neighborhood of 3 [million] to 3.5 million beef-on-dairy calves in the market today, which obviously represents a significant proportion of that beef supply chain,” Cleveland adds.

That presence is prompting both dairy and beef participants to think differently about their place in the larger system.

“At every stage, from the dairy to the feedyard to the packer, these animals are performing and adding value,” Hardcastle says. “We understand the significance of beef-on-dairy, and we know that beef-on-dairy is not going away.”

As the industry continues to refine how these cattle are evaluated and managed, beef-on-dairy is positioned to remain a dependable contributor to both supply and consumer demand. With ongoing genetic gains and strong beef demand fueling the engine, the sector is gaining momentum and becoming a permanent fixture in the beef supply chain.

2026 Beef Economics: Consumers Continue to Demand More Protein

Fri, 20 Feb 2026 15:21:14 GMT

Consumers still want beef. They still prefer beef. They still tell every survey they want more protein.

But 2026 is shaping up as a year where preferences collide with price fatigue, and the result is not “beef demand disappears.” The result is beef demand shifts.

The protein tailwind is real, but it does not guarantee more steak nights

The high-protein trend is not a fad anymore. Cargill’s Protein Profile found 61% of consumers reported increasing their protein intake in 2024, up from 48% in 2019.

And the latest dietary guidance conversation has become more protein-forward, at least in narrative. One recent analysis of the new U.S. Dietary Guidelines discussion points to a suggested protein range of 1.2–1.6 g/kg/day, which is materially higher than older “minimum intake” framing.

Here is the BBBP translation: A protein tailwind does not automatically mean more beef demand. In a high-price environment, it often means protein purchases shift from within, and the mix moves toward protein-per-dollar purchases.

Which leads to the next problem.

Price fatigue is the demand curve’s slow leak

We do not need to debate whether beef is expensive. Just go to the grocery store or order a burger.

USDA’s Food Price Outlook notes that in November 2025, farm-level cattle prices were 23.9% higher than a year earlier, and wholesale beef prices were 15.1% higher year over year.

That is the upstream pressure. At the checkout line, consumers respond the same way they always do.

They stretch servings. They wait for features. They buy what fits the weekly budget, not what fits a perfect macro plan.

A tight domestic supply year makes this more acute. ERS projects per-capita beef availability dropping slightly in 2026. That is not catastrophic. It is just enough tightening to keep prices sticky and keep fatigue building.

GLP-1s: protein share up, total intake down and “more protein” is relative

GLP-1s are going to be part of the 2026 demand story, but not in a simplistic way. The direction is pretty clear:

GLP-1s reduce caloric intake for users (by 30-50% in most cases).
Users and clinicians often emphasize “protein first” to preserve lean mass.

The nuance is the part people miss. Here is the math:

(The Big Bad Beef Packer)

If total calories fall, a higher protein share can still result in flat or lower absolute protein intake, even while protein outperforms other categories in relative terms.

From a market mechanics standpoint, GLP-1s are more likely to:

Favor smaller portions
Favor planned meals over impulse buys
Favor ground beef and value cuts that fit high-protein meals without a high-ticket checkout

IQVIA has also pointed out that U.S. GLP-1 supply constraints eased, with FDA declaring shortages resolved in April 2025 and enforcement discretion for compounded versions ending by May 2025, which matters because wider availability increases the odds that GLP-1 adoption shows up in consumer behavior during 2026.

Will consumers trade out of beef to chicken and pork?

Some might trade out a meal or two to competing proteins. But the bigger story is still trade-down within beef. The ERS per-capita chart is a useful compass: beef availability is projected lower in 2026, while pork and poultry availability is projected higher.

(The Big Bad Packer)

When cheaper proteins have more availability, the market naturally invites substitution. But beef’s advantage is preference and versatility. That is why substitution often starts as:

Chicken and pork pick up incremental share
While beef defends its position through ground, roasts, and value steaks

Foodservice will also feel a similar pain to retail

Foodservice demand tends to follow a similar path in contraction years.

High-end steakhouses can hold better because their customer is less price sensitive.
Mid-tier and casual dining feel it because steak is a check-size driver and a margin risk at the same time.
QSR and fast casual lean into value, which pushes more demand toward grind and lower-cost beef applications.

In other words, foodservice reinforces the same theme: mix shifts toward value, and premium holds where the customer can afford it.

The 2026 trade-down map inside beef

Looking at beef consumers, we can break them down into Value-seekers (often low income), Mainstream planners (often lower middle and middle income), and Premium loyalists (often upper middle and higher income brackets). Here is why each matter:

1. Value-seekers (often lower income, but also “budget-first” households)
They do not “trade down” from tenderloin. They are already living in value. As prices rise, the move is typically:

From lower value beef cuts toward more ground beef
With some probability of trading out to chicken or pork if the price gap widens

A simple price snapshot shows why we could see trade out to other proteins: ground beef averaged $6.687/lb in Dec 2025, while chicken breast averaged $4.153/lb, and pork chops averaged $4.298/lb. That spread is the consumer’s decision tree.

(The Big Bad Beef Packer)

As price spreads continue to grow, one can imagine it will eventually lead to some form of trade out of the beef sector into pork or poultry.

2. Mainstream planners (lower middle and middle income, “I still want steak, just not that steak”)
This is where you see the cut-level substitution:

Ribeye, strip, tenderloin gets replaced by sirloin, flank, skirt, and more roast usage
Steak night remains, but it potentially becomes a different steak

They are not leaving beef. They are optimizing beef.

3. Premium loyalists (upper middle and higher income, plus “steak is part of the lifestyle” buyers)
They keep buying steaks. Some trade down on frequency, not on cut. That is why the top end can look resilient even when the middle of the case is shifting.

Trade-down within beef during contraction years is inevitable

A lot of people talk about trading down like it is a demand collapse. It is not.

In a tight supply year, trading down is simply the consumer doing what consumers do. They adjust the mix so beef stays in the cart, even when the steak case starts feeling like a car payment.

As higher income consumers continue to seek out the shortage of available steaks, the price will increase. This will push middle income consumers to purchase more of the roasts and non-traditional steak items. This, in turn, will push lower income consumers to purchase even more ground beef.

And here is the key balancing point for 2026.

There will likely be more lean supply available through imports, which supports ground beef availability. USDA is forecasting higher U.S. beef imports in 2026, and USDA-FAS is also forecasting imports up, specifically noting tight domestic supplies and lean processing dynamics as drivers.

That matters because imported lean trim is the pressure-release valve. It helps keep more beef moving through the grind even when domestic supplies are tight. It does not magically make beef cheap, but it does help keep beef on the table.

So no, trading down is not bearish beef (at least, not yet). It is the market doing the work of balancing the constrained supply.

Consumer demand conclusion: 2026 is a mix war, not a demand collapse

Beef demand is strong. But strong does not mean invincible or immune to change.

In 2026, the demand curve is most likely to shift through:

Price fatigue driving trade-down inside beef
Protein-forward narratives supporting beef’s relevance, but not guaranteeing more premium cuts
GLP-1 behavior nudging consumers toward smaller, protein-first meals that lean value
Some potential trade-out to chicken and pork where affordability gaps widen

If you sell the whole animal, 2026 is not about whether consumers want beef. It is about aligning cuts and grinds with commensurate values that speak to each consumer category.

— Hyrum Egbert authors the biweekly “ The Big Bad Beef Packer ” newsletter, which takes a look at packinghouse truths, trends and tough questions.

Why Livestock Risk Protection is a Critical Consideration in 2026

Fri, 20 Feb 2026 14:16:49 GMT

While cattle prices remain historically high, the 2025 market proved volatility can quickly erode margins.

“Given that the cattle cycle is set for a slow rebuilding phase, there is a reasonable expectation that the market will remain supported for the next few years,” says James Mitchell, University of Arkansas agricultural economist in the Cattle Market Notes Weekly. “But as fall 2025 showed us, cattle markets are not immune to volatility.”

Livestock Risk Protection (LRP) and option premiums are not cheap because cattle prices are high, Mitchell explains.

“This reality has led some to question whether price risk management is worth it at today’s price levels,” he says.

Case Study: The Value of LRP in Fall 2025

To demonstrate the impact of price risk management, Mitchell shares this real-world scenario from Arkansas in late August 2025:

The Setup: A producer planned to sell 550 lb. steers in November

The Policy: Purchased LRP at a $394/cwt. coverage price (100% level)
The Cost: $12/cwt. premium
The Market Shift: By Nov. 24, the actual ending value dropped to $365/cwt.

The Result:

Indemnity Triggered: $29/cwt.
Net Return: $17/cwt. (after premium)
Per Head Value: $94/head added value
Total Per Load: ~$8,500 in protection

Without LRP, the cash price for a 550 lb. steer was $378/cwt. for the week ending Nov. 21. With LRP, the realized price rose to $395/cwt.

Fall 2025 was a reminder of how sensitive the cattle market is to news and surprises. A look at the November 2025 Feeder Cattle futures contract and weekly cash prices (see below) in Arkansas highlight just how quickly prices can move.

(Cattle Market Notes Weekly)

Mitchell admits the example in this article perfectly times the purchase of LRP with the fall 2025 downturn in cattle prices.

“Buying LRP earlier last year would not have triggered an indemnity because the market rallied leading up to the fall,” he says.

Why 2026 Price Risk is Different

While the cattle cycle suggests a slow rebuilding phase with supported prices, structural risks remain. Mitchell explains how the math of risk has shifted:

More Dollars at Risk: A $20/cwt. drop is the same percentage loss regardless of the market, but at today’s record prices, the total dollar loss per operation is significantly higher.
Limited Flexibility: With high interest rates and debt obligations from herd expansion, many producers cannot afford to absorb a $30/cwt. swing.
Volatility is the New Normal: Market shocks from policy changes, trade shifts or weather events happen faster than in previous cycles.

Takeaway for Producers

“LRP is not about increasing the odds of an indemnity payment or maximizing profit,” Mitchell says. “It establishes a price floor and reduces downside risk.”

LRP is not designed to beat the market or guarantee a profit every year. Its primary function is to establish a price floor. Using LRP to cover your breakeven point or secure a target return is a more sustainable strategy than attempting to time market peaks.

Global Protein Demand Surges 2% Annually as Producers Navigate Volatile Markets

Thu, 19 Feb 2026 19:27:58 GMT

While global protein demand is growing at roughly 2% annually, livestock producers must navigate a complex landscape of regional shifts, disease risks and policy battles that will define the next decade of production.

“The Global Protein Outlook: Demand, Trade and the Supply Picture” panel discussion during this year’s Top Producer Summit brought together experts from the beef, dairy and pork industries to explore demand, trade dynamics and risks facing the livestock industry today.

Beef, dairy and pork experts explain how foreign animal disease and climate extremes threaten herds and what risk-management strategies producers can use to stay profitable.

(Farm Journal)

On the panel were:

Kenny Burdine, University of Kentucky agricultural economist
Stephen Cain, National Milk Producers Federation (NMPF) and U.S. Dairy Export Council (USDEC)
Renee Strickland, Strickland Ranch & Exports, Inc.
Scott Hays, Missouri Pork Association

Five key takeaways from the discussion include:

1. Global protein demand is structurally strong, driven by population growth, rising incomes and a broad cultural focus on protein.

“Globally, we are seeing an increase in protein demand broadly across the board,” Cain summarizes.

He describes a few demand patterns:

Regions like sub-Saharan Africa and India: demand mainly from more mouths to feed, not big per-capita jumps.
Regions like Southeast Asia and China: both population and per-capita protein consumption have risen sharply.
Developed regions like the U.S. and Europe are in a fortified-protein trend: “We are cramming protein into everything,” Cain describes. “We have protein water on the market now … it’s across the world.”

Plant-based and alternative proteins seem to be a niche.

Burdine explains: “They’ve not taken any market share. It’s still kind of staying in that niche and not impacting the major protein categories.”

Cain adds the dairy alternatives are seeing category declines, with more consumers realizing milk is a whole food compared to the ingredient in an almond beverage.

2. Supply and trade are shifting toward more regionalized production and stronger competitors, but U.S. strengths in productivity and quality remain critical.

On the supply side, Cain explains rising demand does not always translate into equally increasing exports.

“We’ve seen that slow down,” he says. “More of that protein demand is being filled by domestic production, more regionalized players.”

He links this to some pushback against globalism and more inward-looking, domestic strategies. The U.S. remains a key exporter but faces growing regional competition.

Burdine adds while the U.S. has the smallest cow herd since 1961 , productivity gains mean more output per animal. He points out Brazil passed the U.S. as the largest beef producer.

“It’s not that there’s not competition out there, but we absolutely [have] a great advantage here in the states,” he says.

From pork’s perspective, Hays says the U.S. pork supply should stay steady into 2026, while global pork supply is shrinking. He predicts China may decrease 1.4 million sows, Spain is cutting numbers due to African Swine Fever, yet Brazil is continuing to grow its numbers.

3. Risk and resilience — disease, climate extremes and feed quality — are central concerns, making biosecurity, preparedness and careful storage essential.

Hays highlights herd health is the biggest concern for all livestock producers.

“What keeps every producer up is herd health,” he stresses.

He points out to these concerns today:

Porcine Reproductive and Respiratory Syndrome (PRRS): PRRS causes “very, very significant losses” and takes a multiyear recovery
Foreign animal diseases – African Swine Fever, foot-and-mouth disease and New World screwworm .

“Foot and mouth should scare everybody at this conference,” he stresses. “We would lose all of those exports on all of those products, from dairy to beef to pork.”

From the cattle perspective, Strickland adds climate extremes are a concern for ranchers today.

“I also fear the climate change extremes that we’re all experiencing,” she says. “Extreme drought, extreme rains… that’s really challenging for me as a producer.”

More information about disease challenges facing the livestock producers today:

PRRS ‘Still Sucks’: New Strain Plagues Pork Producers in Ohio

Strategies to Help Raise PRRS-Positive Pigs

Is a World Without PRRS Possible? Two Veterinarians Say ‘Yes’

Help Protect the U.S. from African Swine Fever

African Swine Fever: What it means for America if it were to get into the country

What Do Foot-and-Mouth Disease Outbreaks in Europe Mean for the U.S.?

The Smell You’ll Never Forget: A Calf Infested with New World Screwworm

New World Screwworm: An Infestation, Not Infection

4. Consumer behavior shows both opportunity and caution: strong protein demand despite high prices, but some trade-down, weaker foodservice and ongoing debates over “ultra-processed” foods.

Burdine compares today’s protein enthusiasm to past diet waves like Atkins and South Beach, but emphasizes: “Consumer trends are always challenging, but it’s the most encouraging in my career.”

Two features about the demand craze he points out are:

How widespread it is across species and products, including eggs.
Price behavior — despite very high retail prices, demand remains strong.

Burdines explains this suggests a deeper, more durable shift for increased protein demand, not just a short-lived fad.

Cain adds in the protein world trade-down due to inflation and increasing costs is real, especially in foodservice.

He notes lower-income consumers pull back on fast food and quick service, which hurts cheese and dairy demand. Cheese consumption, which usually increases about 2% per year, fell 2% last year, which he says is largely due to weaker foodservice traffic.

Burdine adds that trade-down happens across and within species.

Hays emphasizes the new dietary guidelines are a big win for protein and specifically animal protein.

“We’re excited,” he says. “Pork is at the top on the left-hand side, but it’s more about shifting the conversation. We’re moving away from ‘animal fat makes you fat.’ Meat provides hard-to-replace vitamins and minerals, including in the fat portion.”

He did share concern about how ultra-processed concepts are being used.

“We’ve taken this word ‘ultra-processed’, and now it’s a household word. It is the single unit of measure [for] whether or not we should or should not eat something,” Hays says. “And we don’t even know what the definition of it is.”

He explains if ultra-processed is the only metric, a sausage patty and a honey bun look identical, which is misleading for real nutrition decisions.

Cain adds allowing whole milk in schools is a big win, but schools are facing a higher cost than skim and calorie caps that make menu-balancing harder.

5. Strategic actions for producers: robust risk management, efficiency and quality focus, diversification and a commitment to mentoring the next generation.

Cain encourages producers to use risk management and pricing strategies to help make them viable at today’s prices.

“If you’re not economically viable today, you’re not going to be economically viable tomorrow,” he says.

Burdine adds to think about risk management broadly considering price tools and protection from acts of God. This includes biosecurity strategies and insurance.

“Focus on efficiency and quality to stay competitive in good and bad markets,” he stresses.

Hays asks grain producers to protect feed quality. Poorly stored corn or DDGs (dry distillers grains) can create toxin issues that hurt animal performance and reduce demand.

“Your consumer really needs it to be high quality,” he stresses. “And we’ll buy more of it.”

Strickland encourages producers to diversify their income and not put all their eggs in one basket. Her business includes a ranch, export company and a non-ag title search company.

“When one of them is not doing so well, something else bails me out,” she summarizes. “If you’re in a position that you can diversify just a little bit, it can get you through the hard times.”

The final message was a question: Who are you mentoring and investing in? All producers need to consider how they are going to pass information on to the next generation and help them be successful and thrive.

Your Next Reads:
U.S. Cattle Inventory Hits 75-Year Low at 86.2 Million Head
What Do Consumers Buy in the Meat Aisle When Money is Tight?
New Dietary Guidelines Move Food Pyramid Closer to the Farm

It’s Time to Break Up with the Bad Employee

Fri, 13 Feb 2026 18:00:54 GMT

Having the right employees on your team is essential to keeping the farm running smoothly. Yet in many cases, workers are hired to fill an urgent labor gap and aren’t given the training or resources they need to succeed. When that happens, even well‑intentioned employees may struggle to fit the role or the team—ultimately leading to a labor “breakup.”

Jorge Delgado, a training and talent development specialist with Alltech, says the reluctance to address these situations is often emotional and more costly than managers realize. In a recent conversation, he compared it to staying in a romantic relationship long after it is clear it is not working.

Why Do Farms Struggle to Let Go?

For many farm owners, the biggest barrier to firing a poor-fit employee is fear.

“One fear that many farmers have is that they are not going to be able to find another employee to replace the person they are letting go,” Delgado explains.

This fear intensifies in specialized roles where skills are harder to find.

“This can especially be true for middle management positions,” Delgado adds. “These are more technical positions, and it can be really hard to find people to fill that role. Sometimes, that makes management hesitate to get rid of that person, even though it’s hurting production and numbers at the farm.”

Family and social ties on the farm add another complication. Delgado says it’s not uncommon for employees to be related, or tightly connected, to others on the crew.

“Sometimes these guys, they have family involved,” he adds. “The owners or managers are afraid that if they let go of oner person, these guys will take their family or friends with them.”

The result is a kind of emotional hostage situation. Even when the employee clearly doesn’t fit the culture or role, management feels stuck, hoping the situation will somehow improve on its own.

Have Clear Expectations

Many employee challenges on farms can be traced back to what did or did not happen on the first day of work. Delgado says problems often begin long before performance issues show up, simply because expectations were never clearly laid out.

“You have to have rules and regulations really clear and established on a far,” Delgado says. “Most of the farmers hire people on the spot, get them trained and get them going. These people don’t necessarily go through a formal onboarding process where they go through the expectations, the rules and regulations, and so they don’t know anything about it.”

When those expectations are never clearly explained, performance conversations and eventual terminations can feel unfair on both sides. Employees feel blindsided, and managers feel frustrated. In many cases, the breakdown started on the first day the employee walked onto the farm.

He also stresses the value of doing basic reference checks before hiring, an often-skipped step in agriculture.

“Sometimes we just hire the individual that is right at the door, and we don’t do any research,” Delgado says. “But that research can be an early sign that this individual is not the right fit for my culture.”

The Three-Strike Approach

Before any tough decision is made, farmers need a clear framework for addressing performance issues. Delgado recommends a structured, professional process—one that gives employees fair warning while protecting the farm.

He suggests a simple three-strike policy:

Verbal warning - Delgado stresses that this first step should be a clear, calm and deliberate conversation. The manager needs to sit down with the employee and explain exactly what behavior or performance issue needs to change, why it matters to the operation and what improvement looks like.

He encourages farmers to avoid vague statements like “you need to do better” and instead focus on specific, measurable expectations. The employee should leave the conversation knowing precisely what needs to change and the timeframe to correct it.

Written warning - If the issue continues after the verbal warning, Delgado says it is time to move to formal documentation. This step should be more structured and intentional, signaling to the employee that the concern is serious and must be addressed.

“You need to sit down with the person and explain what’s going on,” Delgado says. “It becomes more structuralized, because the person and both parties should sign a document saying, ‘Look, this is the second time you did this, and these are going to be the consequences if you do it for the third time.’”

Termination -If the behavior does not change after verbal and written warnings, Delgado says it is time to part ways. By this point, the employee has been given clear expectations, opportunities to improve, and formal notice that the issue is serious.

Delgado encourages farmers to handle this step professionally and directly. The conversation should be private, respectful and brief. The manager should clearly state that the employee is being let go, reference the previous warnings, and avoid turning the meeting into a debate or long explanation.

Watch for Red Flags

Every farm has its own internal culture. Employees work closely together, talk with one another and often recognize problems long before management does.

“In this small circle, things travel fast, especially trouble,” Delgado says. “When there is a person who is not behaving properly or doing something wrong, the team will try to get rid of this person. And the first sign is they will communicate with management.”

Delgado adds that the mistake many managers make is brushing off those early comments or complaints. When multiple employees start raising concerns about the same person, it is often an early warning sign that something is not working and needs attention before it affects the whole crew.

“Many times, the managers avoid these signs,” Delgado say. “They think, ‘Just let it go. Everything’s fine. We’ll take care of this later’ and they totally avoid the problem. By the time they realize it is a big issue, it’s too late.”

Common red flags include chronic lateness, cutting corners, skipping protocols and poor communication. These patterns aren’t only unprofessional, but they can create extra work and frustration for the dependable employees.

“At some point you have to say, ‘What’s going on here?’” Delgado notes. “Don’t ignore the red flags and sweep them under the rug.”

When You Have to Fire on the Spot

Not every situation needs to follow a step-by-step process. Sometimes, inappropriate behavior or actions require immediate dismissal.

“Sometimes you have to get rid of somebody on the spot,” Delgado says. “For example, someone mistreating animals, damaging equipment, mistreating coworkers, stealing or causing serious disruption needs to be let go of immediately. When behavior like drugs, alcohol, sexual harassment or anything else begins to change the culture and environment of the farm, there are no second chances.”

In these cases, keeping the wrong person sends the wrong message to the rest of the team. It makes it look like serious issues can be overlooked or tolerated. It creates frustration for employees who follow the rules, do their jobs well and expect the same standards from others.

Check In, Listen and Make Employees Feel Valued

Preventing tough breakups with employees starts well before any termination talk. Regular check-ins—both formal and informal—can catch small issues before they grow into major problems.

“Formal reviews need to be mandatory,” Delgado says. “But they often aren’t regular. Also, survey your culture. Anonymous surveys usually get people to speak up, and you’ll learn a lot about the reality of your team and the culture.”

One simple question he likes to ask employees is: Would you recommend a friend or family member to work here?

“If the answer is no, something is off,” he adds. “You need to fix that now rather than dealing with the fallout later and having to let too many people go.”

Beyond systems and surveys, many farm employees simply don’t feel valued.

“Ask an employee what their role is, and they often say, ‘I just do ‘fill in the blank’” Delgado says. “They don’t see the big picture, and it’s our job to make them feel relevant.”

That means communicating mission, purpose and appreciation—much like in a healthy marriage.

“If you aren’t telling your spouse you appreciate them, you can’t be surprised when the relationship fails if you only point out the negatives,” he adds

Breaking Up the Right Way

Running a farm isn’t just about managing equipment, crops and livestock. It also means managing people. And while you can’t control every employee’s choice, you can:

Set clear expectations from day one
Document verbal and written warnings
Pay attention to the “inner community” of employees
Use reviews and surveys to monitor morale and culture
Communicate how valuable and relevant your team members are

And when it becomes clear that someone isn’t a fit, you owe it to your business and your team to act.

The Cattleman's Call That Never Fades: Scott Wolverton’s Journey From Farm to Fame

Wed, 11 Feb 2026 13:53:43 GMT

For Scott Wolverton , the path to Nashville didn’t begin under bright stage lights or inside a recording studio. It started on a cattle farm in southeast Nebraska — where early mornings, livestock chores and county fairs were simply part of everyday life.

Raised on a cow-calf operation in Seward, Neb., Wolverton grew up immersed in agriculture. He started taking guitar lessons when he was 10. He says music was always there, but it wasn’t always the priority.

“I grew up on a small cattle farm,” Wolverton says. “We have a cow-calf operation back home. I grew up playing music here and there, but it really took the back burner to football, baseball, wrestling, 4-H events, showing cattle and doing all that stuff.”

Agriculture wasn’t just something Wolverton participated in. It was embedded in his family.

“My dad’s a veterinarian back home in Seward. He has a small cow-calf operation, K.A.W. Red Angus, and that’s what we would show cattle through and do all that stuff, 4-H projects,” Wolverton says. “My mom works for 4-H Extension out of Seward County. She helps with after-school programs for kids. She helps the county fair set up, running this county fair, hiring judges, all the livestock shows. She does a lot of that.”

Wolverton, his older brother and twin sister were raised around livestock, showing both Red Angus cattle and horses. It was those experiences on the farm and showing livestock that prepared him for the challenges of building a career in Nashville.

“I feel like I learned a lot about responsibility and work ethic just through working with animals, working with my dad and my siblings on the farm and doing just everyday things out there,” Wolverton says.

(Provided by Scott Wolverton)

A Chance Introduction That Changed Everything

Growing up, Wolverton’s interests were split between 4-H and athletics. Baseball, in particular, became a major focus. In college, he majored in agronomy — a natural extension of his agricultural upbringing — while also pursuing baseball seriously enough that it eventually became his career. Wolverton coached at Hutchinson Community College in Kansas, and during that time, he quietly began recording music on his own.

What he didn’t expect was that a casual connection would open a door he never saw coming. The coaches he worked with introduced him to a man who would eventually become his manager.

That manager, Zach, happened to be in Hutchinson one night when an opportunity surfaced almost out of nowhere — a chance for Wolverton to open for country artist Riley Green in Salt Lake City the very next day.

“I was like, ‘OK, that’s awesome. I don’t know if I’m going to get there. That’s about 21 hours away,’” Wolverton says. “And he said, ‘We’ll just fly you out, and then fly you back on Friday.’ And so I flew out Thursday morning, played the show Thursday night, and flew back on a Friday morning. And I’m back in time for practice that afternoon.”

The experience was fast, surreal and life-altering for a farm kid from Nebraska.

“It was kind of surreal in the moment. The Riley Green thing kind of came out of the blue,” Wolverton says. “And it was one of those things where you’re kind of like, it happened so quickly. In the moment I was kind of like, ‘Is this really where I’m at right now?’ Because it happened in less than 24 hours. I was on a plane and back in Kansas.”

That moment set Wolverton on a new path — one that eventually led him to Nashville and a full-time pursuit of country music. But even as his career shifted, his connection to agriculture never faded.

(Provided by Scott Wolverton)

His Inspiration

Wolverton says his main inspiration as a songwriter comes from home and how he was raised — the work, love and lifestyle he learned growing up around cattle.

“A lot of my inspiration comes from home,” Wolverton says. “It comes from where I grew up, what I grew up doing, that west country life, I guess. It’s very simple, but a lot of it has to do with work ethic, my faith, that kind of lifestyle.”

View this post on Instagram

A post shared by Scott Wolverton (@scottywolverton)

His Most Personal Song Yet

One of his most personal songs, “ Cattleman’s Call ,” draws directly from his upbringing and a sound that defined his childhood.

“My dad has always done that cow, the ‘come-boss,’ cattle call, and it’s always been such a fascinating thing to me because growing up as a little kid, you hear your dad scream and you’re like, ‘What was that?’” Wolverton explains. “And then you kind of learn about it, but it’s so amazing the cows always come right when he calls. They’ll perk their heads up and you can see them just start walking because they know they’re going to get taken care of.”

That cattle call became more than a memory. It became a metaphor and a message.

“My parents have been my rock throughout college baseball and just life in general,” he says. “My dad’s always called me and he’s always been very reassuring of, ‘Hey man, if anything ever happens, you fall flat on your face, you can always come home.’ And so, I tried really hard to relate that cattle call to that feeling, and that’s kind of where that inspiration really came from.”

Released last summer, “Cattleman’s Call” serves as both a tribute to his father and a reflection of the values Wolverton learned growing up in agriculture — values that continue to guide him in an industry that demands persistence and grit.

“Working in any branch of agriculture, a lot of it is hard work. It takes a lot of discipline, it takes a lot of hard work, it take a lot know-how or ‘figure it out,’” Wolverton says. “And the music industry is not a whole lot different from that. It’s really difficult. There’s a lot people doing it. You kind of got to find a way to stand out. And I feel very prepared in that way through the hard work and the dedication that I learned through working with animals, through working on the farm.”

From cattle country to country music, Scott Wolverton’s journey is rooted in the land and shaped by the lessons learned on a Nebraska farm. No matter how far the road takes him, the call of home is never far away.

Can Small Cow-Calf Herds Be Profitable? 3 Strategies to Compete

Tue, 10 Feb 2026 21:58:19 GMT

Running a small cow-calf operation can be rewarding, but it is not without challenges.

“Larger farms spread their costs over more cows, making it harder for smaller herds to compete. There also tend to be scale efficiencies related to labor, input purchases and other expenses that make larger operations more economically efficient,” says Kenny Burdine, University of Kentucky livestock agriculture economist.

However, Burdine stresses that smaller producers can be highly profitable by shifting their mindsets from volume to efficiency. He encourages producers to consider these three strategies:

1. Keep Overhead Costs in Check

Small operations often fail because they are overcapitalized — meaning they have too much money tied up in equipment and buildings for the number of cows they own.

“Cow-calf operations are capital intensive by nature, so I chose to use the words ‘in check,’ rather than something more specific,” Burdine says. “But the reality is that an operation running 30 to 40 cows can’t have the same overhead structure as one running several hundred.”

Be Lean: An operation with 30 cows shouldn’t have the same tractor or baler as one with 300.
Proportional Investment: Ensure the scale of your equipment matches the scale of your herd.
Side Hustles: If you do own expensive equipment, consider performing custom work for neighbors to spread the cost and add a second income stream.

“Regardless of what approach is taken, small cow-calf operations must be aware that disproportionately large overhead cost structures can be a major drain on profitability,” he stresses.

2. Outsource Strategically to Save Time and Money

You don’t have to do everything yourself. In fact, doing it all might be costing you money.

“The first area that comes to mind is hay production,” Burdine says. “It may be more economical for a small cow-calf operation to purchase hay, rather than own hay equipment and devote land and time resources to producing it themselves.”

3. Explore Value-Added Marketing Opportunities

Since small farms can’t compete on cost-per-head, they must compete on revenue-per-head.

Commingled Sales: Sell in larger, uniform groups through cooperative sales to capture “large lot” price premiums.
Health Programs: Participate in certified preconditioning programs to prove the value of your calves.
Direct-to-Consumer: Explore freezer beef or farmers’ markets. Smaller herds are perfectly positioned to tell a local story consumers are willing to pay a premium for.

Small cow-calf operations should recognize they are unlikely to successfully compete with large operations on scale and cost efficiency. For that reason, they need to approach their operations differently and usee the unique advantages that come with being lean and flexible.

“By carefully managing their overhead cost structures and outsourcing operations that can be done more efficiently by other operations, they have the potential to see significant cost benefits,” Burdine summarizes. “And by exploring value-added marketing opportunities, they may be able to capture revenue benefits as well.”

Your Next Read: Marketing Options for Small Producers

Why Did McDonald’s USA Invest $200 Million in Regenerative Agriculture?

Tue, 10 Feb 2026 17:27:02 GMT

In September, McDonald’s USA unveiled its largest investment in regenerative agriculture to date with the launch of the Grassland Resilience and Conservation Initiative . This public-private partnership with the National Fish and Wildlife Foundation (NFWF), USDA Natural Resources Conservation Service (NRCS) and key McDonald’s U.S. suppliers aims to scale regenerative grazing and conservation efforts across the U.S.

This initiative will invest more than $200 million over the next seven years to help promote and accelerate regenerative grazing practices, habitat restoration, water and wildlife conservation on cattle ranches spanning 4 million acres in up to 38 states.

“We know the natural resources that are required for the food system to thrive are under a lot of pressure, and so our desire to make our supply chain more resilient is really a business decision,” explains Audrey Leduc, McDonald’s U.S. sustainability director.

During the 2026 Top Producer Conference, Leduc shared McDonald’s has 13,000 U.S. restaurants that annually serve 90% of Americans. In 2024, McDonald’s bought 671 million pounds of beef in the U.S.

(McDonalds)

What Are the Core Objectives?

“There’s really two things that you need to think about when you’re thinking about a resilient supply chain,” Leduc says. “The first one is, you need to understand where are your vulnerabilities, and second, you need to understand where you’re having the most impact.”

The initiative is designed to bolster U.S. supply chain resilience while providing ranchers with the tools needed to:

Improve grazing management. Enhancing land productivity and soil health
Restore ecosystems. Protecting grasslands and wildlife habitats
Conserve water. Implementing practices that safeguard water resources
Upgrade infrastructure. Providing financial support for ranch improvements

Promoting and accelerating these practices benefits both the environment and ranchers and shows how large brands can help drive meaningful change in the food system.

“The benefits of grassland conservation are far-reaching,” says Jeff Trandahl, NFWF executive director and CEO. “When cattle are managed to optimize multiple ecological and economic values, the land holds more water, grows better grass and supports more wildlife. Conservation practices voluntarily adopted by ranchers can improve the productivity of grasslands, increase ranching profitability and strengthen the vitality of rural communities across the United States.”

What Are the Economic Incentives for Ranchers?

“We understand that the financial burden to move towards regenerative agriculture is often carried by the producer,” Leduc says. “And so how does big companies like McDonald’s get involved? Well, it’s with things like the grassland initiative.”

The initiative will help boost its U.S. supply chain resilience, including by providing participating ranchers economic returns such as incentive payments.

Participating ranchers will receive:

Incentive payments. Direct economic returns for adopting sustainable practices
Technical assistance. Access to resources for voluntary conservation efforts
Performance monitoring. Independent soil health quantification provided by Kateri and Carbon Yield

“We want to be good stewards of the land, and we’re putting money directly where our mouth is,” Leduc adds. “It’s a business decision to protect the beef supply chain, and we want to be accelerating and working alongside the producers.”

McDonald’s USA suppliers, including Cargill, Golden State Foods, Lopez Foods, OSI and The Coca-Cola Company, will provide funds to NFWF alongside McDonald’s USA.

Audrey Leduc, U.S. sustainability director for McDonald’s, shares the stage at the 2026 Top Producer Summit with Angie Denton, Drovers editorial leader, to talk about McDonald’s commitment to working with beef producers to source responsible beef and prioritize natural resource stewardship.

(Farm Journal)

What is the Timeline?

NFWF will manage and invest conservation funding to advance ranchers in their voluntary conservation efforts. NFWF is collaborating with its conservation partners across America’s grasslands to identify impactful landscape-scale projects that will generate the greatest possible benefits to both wildlife populations and the productivity of vital U.S. ranch lands.

NFWF will independently award competitive grants to organizations that will assist participating ranchers in adopting practices that advance wildlife conservation and regenerative agriculture. The first round of competitive grant-making will culminate in the announcement of awards, which is expected soon.

“As a brand that serves more than 90% of Americans every year, we recognize the responsibility we have to help safeguard our food systems for long-term vitality,” says Cesar Piña, McDonald’s senior vice president and chief supply chain officer, North America. “Through our support of this initiative, McDonald’s USA is demonstrating the power of partnership between the public and private sectors and that feeding the population and stewarding our natural resources can coexist.”

For additional information about the Grassland Resilience and Conservation Initiative, visit the NFWF website .

How Do Alternative Proteins Fit Into McDonald’s Plans?

“At McDonald’s, we are not pursuing alternative protein,” Leduc says. “That’s not our sustainability strategy. Our sustainability strategy is a resilient beef supply chain in the U.S.”

Trump Signs Executive Order Quadrupling Beef Imports from Argentina to Keep Ground Beef Affordable

Fri, 06 Feb 2026 22:39:04 GMT

In a move aimed at easing pressure on U.S. beef supplies and keeping prices in check for consumers, President Donald Trump signed a proclamation on Feb. 6, 2026, temporarily quadrupling imports of lean beef trimmings from Argentina under the U.S. tariff-rate quota (TRQ).

The action comes as USDA confirmed just last week the U.S. cattle herd is now at a 75-year low . Not only are producers showing no signs of herd rebuilding, the White House says low cattle supplies can be attributed to droughts and wildfires in 2022 that impacted key U.S. cattle-producing states, including Texas, Kansas, Nebraska and South Dakota, which have constrained domestic beef production.

Compounding the supply challenges are restrictions on cattle imports from Mexico following detections of the New World screwworm have limited feedlot stocks, contributing to a record-low U.S. cattle herd.

“As President, I have a responsibility to ensure that hard-working Americans can afford to feed themselves and their families,” the proclamation states. “To increase the supply of ground beef for U.S. consumers, I am taking action to temporarily increase the quantity of in-quota imports of lean beef trimmings under the U.S. beef TRQ.”

The proclamation authorizes an 80,000 metric ton increase in in-quota lean beef trimmings imports for 2026, which will be allocated entirely to Argentina. The additional beef will be distributed in four quarterly tranches of 20,000 metric tons each, beginning Feb. 13, 2026, and continuing through the end of the year.

Record Beef Prices Drive Action

U.S. consumers have seen beef prices climb steadily in recent years, with ground beef reaching an average price of $6.69 per pound in December 2025, which was the highest level recorded since the 1980s. Despite higher prices and the availability of alternative proteins, demand for beef remains strong, prompting record beef imports of 4.64 billion pounds in 2024, a 24% increase over the previous year.

But this is not the first time President Trump has proposed measures to address rising beef costs. In October 2025, he told reporters at the White House, “We are working on beef, and I think we have a deal on beef. The price of beef is higher than we want it, and that’s going to be coming down pretty soon too. We did something,” without elaborating.

The National Cattlemen’s Beef Association (NCBA) responded at the time with a strong warning, criticizing the President’s approach. NCBA CEO Colin Woodall says. the plan risked “damaging the livelihoods of American cattlemen and women, while doing little to impact the price consumers are paying at the grocery store.”

He emphasizes concerns about trade imbalances, the risk of introducing foreign animal diseases from Argentina, and the importance of focusing on domestic solutions such as New World screwworm facilities, regulatory reforms, and disease prevention programs.

The Trump administration, however, argues the current import expansion is a necessary response to natural disasters and market disruptions that have reduced domestic beef supply. The administration will continue monitoring supply and demand, with the Secretary of Agriculture advising on any additional measures that may be necessary to ensure stable beef prices for American families.

This proclamation highlights ongoing challenges facing U.S. cattle producers, including climate-related disruptions, disease risks, and supply chain pressures, while signaling the administration’s willingness to leverage international trade to stabilize consumer costs.

Are Beef Prices Too High? Consumer Demand Signals No

Since the president’s initial comments in October, there’s been a debate about if beef prices are too high. Oklahoma State extension livestock specialist Derrell Peel agrees consumer behavior continues to support higher prices, even if there is talk about bringing beef prices down.

“I don’t think we have a demand problem or a beef price problem. Consumers are still paying,” Close says. “If consumers didn’t want to pay high prices for beef, they don’t have to. There’s places they can go. They’re still paying it.”

High prices have raised concerns about whether consumers will eventually push back, but Terrain’s Don Close says demand data continues to defy that narrative.

“Over the last two years at Terrain, we’ve spent more time trying to evaluate and study what we can about demand,” he says. “We’ve known what the supply is.”

By examining beef prices relative to income, inflation and competing proteins, Close said the results remain consistent.

“We’re looking at all-fresh beef prices against the consumer price index. We’re looking all fresh against average hourly wage. We’re now looking at beef in relationship to both pork and broilers,” he says. “And all those matrices that we’re looking at, we’re not seeing and have not yet seen any softening in beef demand. It’s still in place.”

Economists Weigh In: Can Beef Prices Be Lowered Without Harming Producers?

In October, Trump’s initial comments tanked the cattle market. To better understand whether retail beef prices can be reduced without affecting cattle markets, Farm Journal spoke with two economists and livestock market experts. When asked if there’s a way to lower beef prices without impacting cattle futures, both economists say the short answer is, “no.”

“Simple answer is no,” says Close. “I would add to that that when we look at beef prices in relationship to the other proteins, I would absolutely say that pork and broilers have been a beneficiary of the record high beef prices. No doubt. But they are not yet to a point that they are a detriment to beef prices; beef is still gaining market share relative to other proteins.”

David Anderson, extension livestock economist at Texas A&M, echoed that perspective. “I think it’s a great, interesting question, but from the ranch to wholesale beef to retail beef, these prices are all related,” Anderson says. “If it was possible to do something that actually brought down retail prices to consumers, it’s going to have an effect upstream, downstream, however you want to call that. But even then, I’m not sure there’s much you can do to bring down retail prices. We’ve got a product that’s in demand. Even though we look at our nominal retail beef prices that are record high, I think that for consumers, beef delivers value for the money and they’re going to keep buying. That and tighter supplies is a recipe for higher prices. People continue to buy. There’s a bunch of big trends there, heck, let’s eat more protein, you know, and that helps the whole meat complex: beef, dairy, eggs, beans, you name it. So while this supports cattle prices, it also means there’s not a whole lot you can do to bring down beef prices significantly.”

New U.S.-Argentina Trade Deal Sets Stage For President Trump’s Latest Proclamation

The move this week follows a new trade and investment agreement between the United States and Argentina, signed earlier this week by USTR Jamieson Greer and Argentina’s Foreign Minister Pablo Quirno. The agreement provides preferential market access for U.S. goods, eliminates or reduces tariffs on a wide range of products, and enhances cooperation on economic and national security issues.

On agriculture, Argentina has agreed to open its market to U.S. poultry and poultry products within a year and simplify export regulations for U.S. beef and pork. The agreement also requires Argentina to accept U.S. food safety and regulatory standards for meat and poultry, while prohibiting restrictions on U.S. use of certain cheese names, such as asiago, feta, or camembert.

USTR officials said the deal will also enhance cooperation on export controls for sensitive items, protect telecommunications infrastructure, and prevent digital trade barriers that could affect U.S. tech companies. Although China is not mentioned in the text, the agreement is designed to strengthen U.S.-Argentina coordination in addressing unfair trade practices from third countries.

What’s Ahead?

The Trump administration will continue monitoring domestic beef supply and demand, with the Secretary of Agriculture advising on any additional measures necessary to maintain affordable prices for American consumers. While some in the cattle industry remain cautious about importing Argentinian beef, the administration frames the decision as a short-term solution to natural disasters and market disruptions that have tightened domestic beef availability.

Producer-to-Producer: That’s a Wrap on CattleCon 2026

Fri, 06 Feb 2026 18:57:56 GMT

As beef producers pack up and leave Nashville, Tenn., they are returning home with new strategies, renewed optimism and memories from a memorable CattleCon 2026.

Thank you to the five producers who were our boots on the ground and shared their perspective this week:

Jenna Fitzsimmons, Cunningham, Kan.
Rachel Gray , Blackduck, Minn.
Ken Odde , Pollock, S.D.
Logan Pribbeno , Imperial, Neb.
Kim Rounds, Johnstown, Colo.

Here are their final thoughts about this year’s event:

Fitzsimmons: “My first CattleCon was a great experience! I really enjoyed the overall positive energy at CattleCon that could be felt from meetings, discussions, presentations and interactions I experienced.

“My biggest highlights were the region and policy meetings, Cattlemen’s College sessions and the [National Cattlemen’s Beef Association] State of the Industry Town Hall. These felt the most impactful to me because they allowed producers’ voices to be heard, covered industry issues, expanded my knowledge, inspired me to be a leader and challenged me to improve my operation.

“I love learning and will always be a lifelong learner. CattleCon offered many various learning opportunities for any topic a producer could want. I was able to attend a few sessions I was interested in and even a couple that surprised me by providing knowledge I didn’t realize I needed.

“It is important to go outside of your comfort zone when learning because you never know what you might pick up to improve yourself and your operation. Learning also comes from networking, producer-to-producer.

“I was able to visit with several producers from all across the U.S. and Canada! Everyone was so genuine and kindhearted! Now, you have to take the next step and apply what you have learned, even if it can be daunting. It is pertinent to keep learning and improving as a beef producer for the benefit of the cattle and the consumer. This allows the industry to pave the way and move forward into the future.

“The beef industry is excited, passionate and ready to support the world.”

Gray: “I finished Wednesday attending some Cattleman’s College events. I learned a lot from the ranchers who were part of the legacy panel. Both gentlemen suggested Ranching For Profit and other classes. I am glad to hear the focus on education.

“Thursday, I enjoyed hearing U.S. Health Secretary Robert F. Kennedy Jr. speak and getting his thoughts on dietary guidelines . I then headed to the plane to return home for bull sales and calving.”

Odde: The biggest highlight for me was the education and celebration associated with the change in dietary guidelines. I think the change in dietary guidelines has long-term support for demand.

Pribbeno: “The biggest highlight was having [Kennedy] speak at the afternoon general session. He was greeted with a standing ovation. National Cattlemen’s Beef Association President Buck Wehrbein said it was the most packed he has seen a convention setting.

“Kennedy says he eats beef twice a day, and his favorite cut was the strip. He also touched on how and why he and his team rebuilt the food pyramid and the science behind putting proteins at the base.

“The early morning CattleFax session is a perennial favorite. I had an associate tell me that the CattleFax session alone is worth the trip to Nashville. Randy [Blach] and the team presented on a theme that I would call cautious optimism.

“After the CattleFax session, we hit the trade show floor for some networking.”

Rounds: “My biggest takeaway was that I spent the majority of my day with emerging leaders and leadership, and I’m so excited and positive about the future of the beef industry and knowing that our futures are in these kids’ hands.

“They are so hungry, and they want it so bad. Every single conversation that I had yesterday blew me away, and I know that we have a lot of fun and exciting things on the horizon.

“And, of course, the networking. The beef industry is full of the best people, and when we all get together in a room like we did yesterday, you can’t help but have so much fun.”

What About the Other AI?

Fri, 06 Feb 2026 16:17:58 GMT

Artificial intelligence (AI) isn’t new to agriculture, but it has reached a point where it is no longer limited to research projects or niche tools. What’s driving its growing visibility in cattle health and production is pressure.

Cattle values are high, input costs are higher and small inefficiencies now carry outsized consequences. At the same time, cattle operations are managing more data than ever, often spread across disconnected systems that are difficult to interpret quickly.

AI is emerging as a way to manage that complexity. Not by automating care or decision-making outright, but by processing information continuously and surfacing patterns that would be impractical to track manually. Harold Birch of UnCommon Farms and Robert Terry of Folio3 spoke at CattleCon on how AI could be used to improve how we work on the farm and with animal health.

From Raw Data to Continuous Awareness

A central theme of the discussion was early awareness. AI systems are designed to absorb large volumes of information, learn what “normal” looks like over time and flag changes as they emerge.

“It gives us more insight quicker than we can see with our own eye,” Birch explains. “The AI agent learns from you and gathers information out of your systems and gives it back to you in real time.”

That capability applies broadly — across health signals, operational workflows and financial data.

Rather than relying on episodic review or fixed schedules, AI enables a more continuous view of what is changing within an operation or across herds. This represents a shift from reacting to visible problems toward noticing drift sooner with AI analysis.

Pattern Recognition at a Different Scale

Pattern recognition is one of AI’s core strengths. These systems improve through use, refining their outputs as more data flow through them. They are not static tools; they learn from repeated exposure to real-world conditions.

“AI is not one-and-done,” Terry says. “You put it in place, and it just keeps getting better. It learns from itself — when we put things in place that were 85% accurate and four to six weeks later it’s 99%-plus.”

This adaptation makes it easier to identify subtle trends that might otherwise blend into day-to-day variability. Instead of relying on predefined thresholds alone, AI can recognize deviations because it has learned what typical performance looks like across time, conditions and systems.

Why AI Keeps Coming Back to Economics

Most current AI applications on farms are tied to cost and operational efficiency rather than direct revenue gains. AI speeds up routine work, reduces friction in accessing information and helps identify inefficiencies that quietly accumulate over a season.

“The impacts that we can have in agriculture usually revolve around cost and daily operations,” Birch says. “Most of it has been around the cost components. Things like detecting weeds, detecting sick animals and finding where animals are located.”

For animal health, this economic context shapes how AI fits into advisory roles. Insights that support earlier intervention, better timing or avoided losses tend to resonate more strongly than tools positioned purely around novelty.

Ideas for Where to Start With AI

Birch and Terry emphasize that AI does not need to be adopted perfectly — or all at once — to be useful. Its value often becomes clear through trial, not theory. Practical starting points include:

Use AI to scan for change — Apply AI to monitor for deviations in health, performance or operations so attention is drawn to what looks different, not just what is scheduled to be checked.
Summarize before you analyze — Use AI tools to pull together and summarize information from multiple sources before reviews or discussions, reducing time spent searching for context.
Focus on early signals, not final answers — Treat AI outputs as indicators of where to look first rather than conclusions. Earlier awareness alone can be valuable.
Reduce repetitive manual work — Experiment with AI for organizing, importing or synthesizing routine information, such as records, reports or metrics, freeing time for higher-level evaluation.
Apply it where consistency is hardest — AI is especially useful where scale, distance or workload makes consistent monitoring difficult. It can help standardize awareness across people, sites or time.
Test one workflow at a time — Start small, evaluate whether it improves clarity or efficiency and move on if it doesn’t. Learning what doesn’t work is part of the process.

AI as a Capability, Not a Commitment

Above all, Terry recommends dipping your toe in and seeing what AI can do for you.

“It’s not a spectator sport. When I first got involved with AI, I thought I had to do it perfectly and know a lot. Actually, the best thing you can do is get in and start doing it,” Terry says.

Waiting to understand everything before engaging often means never engaging at all. At the same time, not every tool will be worth keeping, and applying the wrong one can add complexity without benefit.

Rather than a single investment decision, AI is better viewed as a capability to explore. Used thoughtfully, it changes how quickly patterns are noticed, how efficiently information is handled and how confidently decisions can be made. For cattle practice, that shift is what makes AI worth paying attention to.

Greg Henderson's Lasting Legacy: A Champion of Information, People

Wed, 04 Feb 2026 22:01:28 GMT

From feedlots to board rooms, Greg Henderson devoted his life to listening to beef producers, elevating their stories and championing the people in the trenches every day. An award-winning journalist and revered voice for the beef industry, Henderson provided timely information and in-depth analysis on all segments of the business, including cattle-feeding margins, market trends, genetic advancements, emerging technologies and the impacts of economic factors on beef prices and production.

Only the fourth Drovers editor in history, he worked as a writer and editor for Drovers for nearly 40 years . He was also an advocate for the industry by leading and participating in panel discussions to address tough issues and helping farmers and ranchers understand current trends and challenges.

Henderson’s impact on the cattle feeding industry was celebrated Feb. 4 in Nashville, Tenn., when he was recognized with the 2026 Industry Leadership Award . The award is presented annually during the Cattle Feeders Hall of Fame banquet to a distinguished individual who demonstrates outstanding leadership, provides exemplary service and contributes to the advancement of the cattle-feeding industry.

Henderson unexpectedly passed away on Aug. 16, 2024, leaving behind a legacy in agricultural media and significant contributions to the advancement of beef production. His years of knowledge and expertise allowed him to serve as a moderator and speaker on many local, regional and national stages, representing the interests of U.S. cattle producers.

More Than a Career

His work was never just a career — it was a calling. His wife, Ruth, remembers how naturally he fit into the world he covered.

“Greg was very passionate about the industry and going out and actually meeting the ranchers, and being in the feedlots and face-to-face with people was Greg’s deal,” Ruth says. “He loved it. He never met a stranger.”

His personal connection to people shaped everything he did. Henderson didn’t simply gather information; he worked to understand it and then translate it into meaningful insight for his readers.

“He loved to take the information he got, do some extra research with it and then turn it into information that other leaders in the industry would look at,” Ruth recalls.

Dan Thomson, veterinarian and managing partner of PAC, says Henderson’s focus was always the beef producer.

“It wasn’t about Greg. It wasn’t about his magazine,” Thomson explains. “It was always about what can he do for the producer? What can he do for the feedlot operator? What can he do for people that are in the trenches every day? And that’s what set him apart.”

Thomson describes Henderson as the definition of a servant leader — grounded, hardworking and motivated by a desire to help others succeed.

“Some people think it; some people talk it. Greg Henderson walked the walk, and Greg Henderson got it done for all of us that are out there every day,” Thomson summarizes.

Greg Henderson joins former LPC President Kathy LaScala to hang his plaque in the LPC Hall of Fame.

(LPC)

Recognized for Leadership and Service

Henderson’s influence extended far beyond his loyal Drovers readers. He immersed himself in organizations that shape the beef and livestock sectors. Ruth says he believed it was his responsibility to stay informed and involved.

His peers recognized that commitment. Over the years, Henderson received the Ed Bible Distinguished Service Award, was inducted into the Livestock Publications Council Hall of Fame and earned the prestigious Jesse H. Neal Award for business journalism — even being named a finalist the year he passed away.

Industry leaders saw Henderson not just as a reporter, but as a champion of knowledge. Mark Gardiner of Gardiner Angus Ranch, Ashland, Kan., credits Henderson for elevating the beef industry.

“That thirst and that quest to get better, to help others and to make it all better than it was before, is Greg Henderson. He was such a champion of information and knowledge for our industry,” Gardiner says.

(Henderson Family)

Passionate About Family and Telling the Story

For beef industry consultant and former Drovers writer Nevil Speer, Henderson stands among the last of a rare breed in agricultural journalism.

“To me, Greg is one of the last true great journalists in our industry,” Speer says. “He’s a man of great character, and one of the things that I appreciate about him and respect about him most is his No. 1 priority over everything was his family.”

Family was everything to Henderson. He and Ruth had two children, Lisa and Jared. Prior to his passing, if you had a chance to spend time with him, you knew one of his greatest loves and joys was spending time with his grandchildren, Charlie and Amelia Suellentrop.

In the corrals, at the conferences and across the pages of the publications he shaped, Henderson leaves a legacy of service, humility and enduring impact on the beef industry he loved.

Photos from awards ceremony

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