The Checkoff-funded Beef. It’s What’s for Dinner. brand, managed by NCBA, kicks off summer grilling season with a multi-pronged campaign to encourage consumers to cook beef on the grill all summer long.
Beef promotion programs managed by NCBA have shifted in response to the coronavirus pandemic to reflect consumer concerns about their day-to-day health and the availability of delicious, safe, wholesome food, like beef.
Attacks against the Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America (R-CALF) and the Organization of Competitive Markets (OCM) are called “desperate” and “coordinated,” says David Muraskin.