Several years ago, the Beef Checkoff, concerned that good communications was becoming a long lost art, especially in the larger conversation about beef and agriculture, launched the Masters of Beef Advocacy (MBA) progra
If you don’t reflect on the lessons you’ve learned before you move forward, you risk repeating mistakes. That’s wisdom well-earned in the beef industry, and one NCBA's Kendal Frazier is wise to pass on.
Disagree with Uma Valeti, CEO of Memphis Meats, a tech startup making meat from self-reproducing animal cells, if you want. Just don’t dismiss his efforts to bring “real meat—without the animal—to the table.”