Information is so available it's unreal. This reality made it ironic to be in the NCBA's cattle marketing committee meeting at the Cattle Industry Convention debating transparency and the need for more information.
We ended 2019 with 72% of the harvest reaching Choice grade and 8.6% Prime. There’s more premium beef on the market than ever. Could we be approaching our destination, maybe even delivering too much of a good thing?
Activist groups have resolved to spread more and more misinformation about meat’s role in a healthy, balanced diet, which may lead to some fitness enthusiasts wondering if going vegan is the way to reach their goals.