If Impossible Foods, maker of the plant-based Impossible Burger sold in restaurants nationwide, wants to sell its product uncooked directly to consumers, it will need to get pre-market approval to use its key ingredient.
Follow the money. That might be the best way to determine whether meatless meats become a disruptive technology for livestock producers or just another niche player in a multitrillion-dollar global protein industry.
Could a meatless revolution curb the cravings of a $900-billion-plus global real-meat market? New money shines brightest, but despite a stampede of investment, the future of fake meat is hardly settled.
Cowboy boots trekked across Capitol Hill this week, as members of the National Cattlemen’s Beef Association (NCBA) visited legislative officials to share how harmful “fake meat” could be to the beef industry.
Missouri might be the first state to enact legislation that requires labeling of plant-based and lab-grown meat to be clear when compared to meat from livestock. But why and how did this legislative effort begin?