A bill has recently been signed into law in Oklahoma that will prohibit deceptive or misleading labeling of meat products, and in essence prevents cell cultured or plant based products from using meat terms.
Follow the money. That might be the best way to determine whether meatless meats become a disruptive technology for livestock producers or just another niche player in a multitrillion-dollar global protein industry.
The U.S. Department of Agriculture’s (USDA) and Food and Drug Administration (FDA) will both be involved in regulatory oversight of cell-culture food originating from livestock and poultry, also known as "fake meat."
If Impossible Foods, maker of the plant-based Impossible Burger sold in restaurants nationwide, wants to sell its product uncooked directly to consumers, it will need to get pre-market approval to use its key ingredient.
Could a meatless revolution curb the cravings of a $900-billion-plus global real-meat market? New money shines brightest, but despite a stampede of investment, the future of fake meat is hardly settled.
Six consumers shared their meat purchasing habits, including how much price, taste, appearance, animal welfare, antibiotics and labeling claims matter during the opening session of the Animal Ag Alliance's Summit.